NovaAmber Overview

April, 2010

Agenda The Company

Understanding NovaAmber’s Name

The Logo’s Meaning

The Art of Writing

Books

Articles

Virtual Chief Marketing Officer

Visual Marketing Map

Partial Client List

Contact Information

© 2010 NovaAmber, LLC All Rights Reserved

The Company Founded: February, 2002

Original Founders: Martha L. Young and Dr. Michael Jude

Industry analysts with over 45 years of collective experience

Telephony

Service Provider Models (MSPs, Cloud Computing, XaaS)

Security, VPNs, Single Sign On (SSO), Federated Identity

Social media

Privately funded, profitable

Goal: To demonstrate the viable application of virtual businesses and virtual business processes


Understanding NovaAmber’s Name


•NovaAmber stems from Roger Zelazny’s, The Great Book of Amber, a work of science fiction•Amber is a place, literally built upon a pattern, where everything flows precisely as it should•The further people move away from Amber and the pattern, the more the Courts of Chaos ensue

An excellent analogy for business process flows and inflection points!

•Nova = NewThe new business model = Virtual business processes(Known today as Cloud-based Computing)

The Logo’s Meaning


The unicorn represents the ephemeral or virtual space

In Zelazny’s book, to rebuild Amber eight unicorns were necessary to come together

The virtual business world is made up of:

• Customers

• Applications• Support• Collaboration

• Social Media• Web-based products & services• Security (identity & access)• Future opportunities

Our expertise in cloud-based business processes enable a company to be aggressively competitive, more visible in the market, and achieve its business goals.

The Art of Writing Books

Articles

Whitepapers

Research studies

Web content

Sales collateral

Market messaging

Blogs and social media


Knowing the audience is critical to effective written communication

We are able to bridge the communication chasm between the C-suite and the technical staff

Rich talent and skill suite across all business communication mediums

Books


March, 2004Defined how to begin working in the cloud.

April, 2008A roadmap for building a business in the cloud from its inception.

October, 2009IT and project mgt MUST be part of the firm’s business strategy.

• These books illustrate industry thought leadership.• The concepts laid out in the books are years ahead of market adoption trends.• Our business expertise will help your firm define and lead its market.

Articles ColoradoBiz (Cobizmag.com)

TechTarget

InFormIT

ITWorld

NetworkWorld

NoJitter.com

Business Communications Review

MicroTimes

LanTimes


We have been communicating the virtual, cloud, security, and identity management business value proposition all over the Web.

Virtual Chief Marketing Officer

Developed a one year marketing project plan, with milestones and measurable metrics, for a 3rd party telephony maintenance service provider

Collaborated with internal team and web site development firm to maximize existing content

Started with the company’s logo, tagline, and brand


Email dated 2/2010 Hal Anderson, President & CEO, “… we have added over $100K in MRR to our pipeline just this week!

Visual Marketing MapBranding

• Logo

• Tagline

Web Site

•Messaging

•Content

•Tools (e.g. Calculators)

•Call to Action

•SEO

Social media

•Blogs

•Facebook

•Twitter

•Internal policy development

Channel Strategy


•ID partner prospects•Contract negotiation•Sales training content•Conduct partner training

Partial Client List


These clients achieved growth by executing cloud-based / virtual business process initiatives that fit their business strategies.

Contact Information


(303) 642-0941

[email protected]

Are you ready to compete to win in the fast-paced, aggressive, 24/7, business world?

NovaAmber Overview

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