Communication that pays off

Full-Service PRAgentur Lorenzoni GmbH

About us - Hard Facts

o Established in 1997 by Beate Lorenzoni, former Press Officer at

NEC Germany GmbH

o Owner-operated and independent

o Eloquent writing, targeted to vertical markets (i.e. Electronics/Embedded,

o Green Energy, Industrial, Lifestyle)

o Established media contacts

o Pan-European activities

o Pro-active, results-driven working style

About us - Soft Skills

o Integrated communications approach

o Targeted to markets and clients

o Reliable partner

o ‚Active listening„, combination, implementation

o Slim organization => fast and efficient

o Skilled in technical terms and coherences

o Content and texts adapted to needs of media in regards to content and

individual style

We establish a balanced communications picture of your company with an

integrated communications approach

Issues Management Media Relations Monitoring of market and competition

Definition of PR-outline and measures

Initial BriefingSWOT Analysis

Multiple use of topics => maximum efficiency

Evaluation, Reporting

PR- and press work:

Strategic consulting for market differentiation and product positioning

Integrated communications programs

Issues management

Corporate Communications

Support for newcomers in German markets

Sales support measures

Text service:

Press releases, special interest articles, case studies, interviews …

Customer and in-house magazines

Web content

Event management:

Sales and media events

PR at exhibitions, trade fairs

Marketing:

Media / advertisement planning

Support for exhibitions, trade fairs

… and your individual PR concept!

Agentur Lorenzoni GmbHCase Studies

Composition and editing of various information as support for sales, marketing, PR and for the corporate image of the company

Application articles, data sheets with project reports, customer magazines, flyer …

Efficient handout at exhibitions

Medium (print/online) for the establishment of contacts

Hand-out tool for existing customers

Integration on company websites

Sales Support – brochures, flyers, customer magazines

Automotive customer newsletter

Project Data sheets

Customer flyer

Communication of the booth concept, pre-announcements of products and highlights in target media

Publications of articles, interviews, press releases in target media at time of show (local media, special interest magazines, business oriented magazines)

Event for journalists/customers

1:1 meetings at booth

Give-aways

Results:

Messages of Wind River clearly transmitted

Corporate image pushed

PR for Wind River at Embedded World exhibition – increase of name

recognition and Corporate image

Positioning in the competitive lighting market

LED technology has driven lighting to be one of the key markets of electronics. To be successful in this market, the European-wide target groups need to be convinced at an early point in time of the offering and competence of broadband distributor Rutronik.

PR campaign with core messages

Special interest articles, case studies, interviews, press releases

Establishment of spokes persons

Seminars used for news coverage

Markt & Technik

LICHT

Highlight

EPN

Elektronik Praxis

A&V Elettronica

„Trend spotting“

Use actual topics, find

“sexy” topics

Make an interesting case

Put message in clear words

Background information

Interviews with key

target media

Handelsblatt

Finanz & Wirtschaft/CH Markt &

Mittelstand

Süddeutsche Zeitung

VDI-Nachrichten

Technological topics for daily newspapers and economic magazines

Testimonials

(excerpt)

“As distributor for electromechanical components we always had enough technical information which we forwarded to individual special interest magazines. But the really interesting facts and news of our company tended to get lost. PR-Agency Lorenzoni has been recommended to us from one of their customers who was very content over many years. They possess the connections needed as well as the specific technical know-how to process our deficiency of information within shortest time and to push regular news about our company in the leading national and international magazines.”Edgar Huber, Manager MarKom, RUTRONIK Elektronische Bauelemente GmbH (February 2007)

“NetModule supports its customers with the integration and use of state-of-the-art communications and internet technologies. With a very intense day-to-day business, we don‟t have much time for the editing of information for media. But, for media coverage dedicated commitment and excellent contacts are needed. This is what Agentur Lorenzoni offers us, and they are very flexible and highly committed. Thus, the agency is invaluable for us. No matter if press texts, support at exhibitions or events – their high professionalism proves itself again and again.”Jürgen Kern, CEO NetModule AG (August 2008)

“Agency Lorenzoni has started PR-support for Wind River in 1997 – then Wind River was hardly known in Europe. The agency has successfully promoted Wind River and the products and in particular pushed our branding in Central Europe. Thanks to excellent media contacts the agency has always topped the targets. The team is flexible and works highly professional. We appreciate the straightforwardness in our co-operation.”Ralf Fachet, former Business Development Manager, Wind River Europe (January 2004)

Agentur Lorenzoni GmbH

Beate Lorenzoni

Landshuter Str. 29

85435 Erding

ph +49 8122 55917-0

fax +49 8122 55917-29

pr@lorenzoni.de

www.lorenzoni.de

Competence is no coincidence.