Nouweb Launch 9th November 2011 - Reading
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Nouweb Launch
• Thank you for attending
• Introducing the team– Andy Stevens – Director and Co Founder of Nouveau Solutions
– Joe Baily– Tom Edwards– Berni Maguire
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• Who are Nouveau Solutions and what is Nouweb?
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• Established for 19 years• Profitable every year of trading• Based in Woodley nr Reading• Provide IT Services, Solutions and Support• Provide specialised applications built around
Microsoft Dynamics CRM • Our data centre is based at the bunker at
Greenham common , we host customer websites and applications
About Nouveau Solutions
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About Nouveau Solutions
• Accreditations
• Quality
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About Nouveau Solutions
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What is Nouweb
• Nouweb is a virtual business unit of Nouveau Solutions.
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Who is Nouweb
• A Partnership between:– Nouveau Solutions • Software Development and Integration into other
applications• Data Hosting from Our Data Centre (the Bunker)• IT Related Services
• Generate UK• Web creation and eMarketing Skills
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What is Nouweb
• How does it work• One stop shop, single accountability• Own web site – www.nouweb.co.uk• Own email addresses• Dedicated sales and technical telephone numbers• Central Project Management
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• What do we do
Web Design Web Development SEO
Ecommerce
PPC
Blog Social MediaAnalytics
Online PR Email Marketing Training Consulting
Web Integration Web Hosting and Domain Management
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Why have we created NouWeb
• Nouveau have been providing IT Services for 19 years (pre Internet)– We have a massive hole in our portfolio, we
provide the platform but didn’t provide the Design or e marketing side
– In the past we gave web business away– Whose responsibility is the Website - IT or
Marketing?
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My other hat (as a business owner)
• I know the pain of trying to get new business• Unless you’re an industry brand, winning
business from the web (without professional help) is not easy
• I can relate to our customers
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Nouveau web History• How did we win business
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Nouveau web History• How did we win business
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Nouveau web History• How did we win business
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Nouveau web History
• How did we win business
www.nouveau.co.ukwww.nslcrm.co.ukwww.nouweb.co.uk
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Having a great website doesn’t mean people are going to look at it!!!!!
Over to the experts
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Online Marketing Success
Joe Baily – Online Marketing Consultant
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Agenda
• Our approach• Where to start?• The 6 essential components to
online success• Elements of an online strategy• An online road map• What do you do when things
aren’t working
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WEBSITE DESIGN & BUILD
WEB ANALYTICS
ONLINE STRATEGY
Consultancy
Customer ServiceSupport
Transfer Skills
WEBSITE & ONLINE PLATFORMS
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Where to Start?
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“a failure to plan is a plan to fail”.
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A Clear Vision
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Goals and Objectives
Do you have them?
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Do I need loads of money?
Can
anyone
do it??
Fact or Myth?
I don’t have time!
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Know your stuff!
DO YOU KNOW WHICH AREAS OF
YOUR MARKETING WORKS BEST?
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Know your stuff!
DO YOU KNOW HOW
BIG YOUR FOOTPRINT IS?
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Know your stuff!
DO YOU REALLY KNOW YOUR
COMPETITORS?
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Know your stuff!
DO YOU REALLY KNOW YOUR
CUSTOMERS?
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Know your stuff!
140 million. The average number of Tweets people sent
per day
2nd biggest search engine
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Be careful!
...Attract More New Customers, Sell More to Existing Customers, and Bring Back Your Customers More Often, With Less Effort — No Matter What Product or Service You Sell
"You Will Discover The Secrets To Making $50,247 Per Month Online And How To Grow Your Own Insane Profit Machine - Even If You're Totally New To The Web!"
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Be bold!
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The 6 Essential Componentsto Online Success
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Does your Website deliver?
INTERACTIV
E
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Are the platforms you use effective?
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?....have you
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Can you measure?
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DATA
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Be proactive!
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Elements of an online strategy
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Building an online road map
Research
Network
Content Strategy
On-page SEO
Explore
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If you’re not achieving...
Ask yourself a number of straight questions...• Are my goals realistic?• Have you done your research?• Do I have the correct platforms in place?• Do I invest enough time?• When needed do I invest enough money?• Do I have enough resource?• Is your strategy effective? Re-evaluate!
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SEOThe Hard Facts!
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1.) SEO Cannot Guarantee ResultsNo one can guarantee a #1 ranking on Google – Google Webmaster Guidelines
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2.) Keywords Don't Remain Top Forever
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3.) Rankings Can Fluctuate at Times
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4.) SEO is Not About Mass Link Building
What is better?5 links from related sources
Or150 links from directories and spam sites
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5.) SEO is Just Like Website Maintenance It Has To Be On-going
Content
Link building
SocialReview
Improve
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6.) Slow and Steady Wins the Race
Instant or quick wins come in the form of Pay Per Click
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7.) Nobody is partnered with Google
Google is a search engine not a marketing agency
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8.) Buying Links is Bad and Will Result in Penalties at Some Point
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4 P’s of SEO
Patience
PersistencePerseverance
Proactive
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Patience
• No one is really patient, especially in business – everyone has bills to pay, bosses to report to, investors to satisfy…
• Often making it difficult to justify SEO spend in one quarter when results might happen the next quarter.
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Persistence
• SEO isn’t something you can spend a few weeks doing, and then sit back and watch the traffic increase.
• In competitive niches, the competition is going to be working on something every day to reach a goal. Unless you’re doing the same or better, you’ll simply miss out
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Perseverance
• No matter how strong your SEO strategy is, you don’t control the SERPs, the search engines do.
• Yes, you can influence it (sometimes very heavily), but you can’t control it.
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Proactive
• Any SEO work done today likely won’t affect traffic or revenue today.
• Think and plan ahead. Make sure you factor in the long-term to your day-to-day activities.
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Making SEO WorkFor Your Business
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Laying Foundations• Perform keyword research for your niche
• Create a simple website structure
• Create unique content and page titles
• Build links to your new content from related sources
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Page StructureInclude your KW in:• Page title• H1, H2 elements• Variations
throughout content body
• ALT tags of images
• Ideally image file name
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Laying Foundations
• Ensure your site has a sitemap
• Create a robots.txt file - A robots.txt file is one that tells the search engines what they can and cannot index.
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Making It Work
To ensure the hours you spend on SEO are worthwhile it is vital to track and measure every step and process taken
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Making It Work
• SEO is an evolving beast and requires time and attention to improve results
• Constantly review your competition and the work they are doing
• Build authoritative links to your content
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Making It Work
• Set yourself clear and realistic objectives
• Use industry knowledge – widely available from blogs including ours
• DO NOT try to cheat the system, you will be caught out
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Want to win at SEO?
Create a solid foundation andgradually – patiently
build on it.