#NoTVDay Brought ALIVE!
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#NOTVDAY BROUGHT ALIVE! Insights on how Hindustan Times took a concept and instilled people to bring it to reality!
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Transcript of #NoTVDay Brought ALIVE!
#NOTVDAY BROUGHT ALIVE!Insights on how Hindustan Times took a concept and
instilled people to bring it to reality!
BRIEFHindustan Times Mumbai, wanted Mumbaikars to
switch off their TVs on ‘No TV Day’ and spend those precious moments with their family…
The goals here were simple. Drive awareness, gather support and make noise.
THE PLANSo how do we Convey our purpose?
Through the most popular medium of communication where the thought will potentially spread Viral.
Of course – Twitter!
ROLL OUT
Using the hashtag tag #NoTVday, we seeded
the thought initially…
Over 400 influencers were looped to maximize
buzz!
The idea influenced over 35 real world celebs to
participate as well!
1 2 3
RESULTS
The concept got TRULY VIRAL quick! Trended
India-Wide and World-Wide!
150,000 conversations
brought alive the concept into REALITY!
Brand Interactions increased by
1200%than the usual!
