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Rafael AlemMKTG 353

October 16, 20

Notes

Group Project:

You need to be able to find the companies you will discuss on MRI.

It is due on the 10th

of November

Go over Product Camp and see how many extra credit reports you have submitted. You will receive credit oneweek after Product Camp.

The difference between Recommendations and Endorsements in LinkedIn for the LinkedIn assignment.(Pg 7)Recommendation should include:Capacity of relationshipWork experience that created the relationshipWould you like to work with them again

Resume is 5%, the rest is social media profile.

Linkedin - Profile will be scrutinized to see if there areFacebookimproper behavior.

2nd

Exam is focused on Sales Forecasting of existing product.

RegressionProduct Life CycleSee what stage you are in. Take it in consideration. Line ChartSeasonal patternLine chart

Review discussion about the Orange.xls data.

Sales management AnalysisPage 3 Print and know since it will be on midterm!!!!What product and new market we will manage.

Demographics: Age 50+Income: Medium to HighRetails sales: Drugstores

What is sales potential in Orange County?For example, Orange Countys share of the nations market is 1.1881%. It is computed as follows:BPI = 0.2 * % of U.S. population+ 0.5 * % of U.S. effective buying income+ 0.3 * % of U.S. retail salesPart 1:Column B, Column H and Column O.

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Delete Columns that you will not use.

Dana Point is not in list which means we are only selling to those on list.We come up with our own target market.Insert ColumnsEBI (Effective Buying Income)

Calculate the % by dividing the Aliso Viejo cell by the Total population

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Use 4 decimal places when you get Regional BPICheck results to see if you get 100%

Essay question Answer:

The meaning of reg BPI is for ex Anaheim has a BPI if we are selling a product to a target area, all people

regarding of income level and through all retail stores we should expect 10.7 of all sales to come from the

city of Anaheim.

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Be able to explain correctly and professionally. People will ask you and you will have you to answer correctly, iorder to do that you must practice several times, people will make mistakes because they do not understand orknow incorrect.Does standard BPI correctly take in consideration our target customers? No, too general

Custom BPI on page 4Only count HH

With 50+MediumHighDrugstores

Part 2Percentage of households making the correctColumn S is the percentage of HH from column G

In Midterm you will have to select relevant numbers, she has highlighted on Part 2 tab.

Add titles and get percentagesGeographic Division 50 + % of Total Population Drug store % of Total Drugstore Sales $50,000 & Ov

Households Target Household % of Total Households