Note-wallet, smart stationery design, the story
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Transcript of Note-wallet, smart stationery design, the story
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Our Story
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Our Story
ALL START IN November 2014
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Stationery market is divided in 3 segments: Office, School and Art & Craft
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80% of Stationery customers are Women
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Do women use Stationery ? YES, always in their purse
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Our designer start questioning them self...
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And Brain Storm :What do women expect from a stationery product ?
What s womenNeeds ?
Smart
Best Friends
Fashion
Take Note and Organize
Press
DesignCityDiner
Show
My BFFMe / My Time
Time
Meeting
Travel
Collectable
TravelingCompact / Mobile
Collect and Share
Every dayWith me
“I want it!”
Museum / Theater
Social life
My sharing
Diary
My agenda
My notes
Keep with mecarry
Shopping
My Notes
My plans
FindEverything
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List the key criteria
TAKE & COLLECT NOTES
COMPACT
MOBILE
FASHION
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And map what the market offers them
PAD
BAGSPEN
WALLET
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Resolve the equation of their needs !
NOTE PAD
POCKET /
WALLET
NOTE-WALLET
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And we start to draw !
Smart Take Notes
Keep NotesMobile
All products are Designed by Note-wallet inhouse design teamsPlease do not reproduce without the expressed written consent of Note-wallet
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And crafting in our traditional workshop
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But still missing the fashion aspect of their need !?
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We give the product in the hand of the fashion heritage french brand : La Maison Jerome L Huillier
PARIS
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And we get Note-Wallet , limited edition by Jerome L Huillier
www.NOTE-WALLET.com