Not so secret lives
-
Upload
kaisiangcho -
Category
Health & Medicine
-
view
281 -
download
0
description
Transcript of Not so secret lives
1Health Promotion Board 2010
Overview
2Health Promotion Board 2010
Site Statistics
Problems
Recommendations
Period 22 Feb to 21 Mar 22 Feb to 24 May
Visits 31,119 9227
Pageviews 192,128 77062
Pages/Visit 6.17 8.35
Bounce Rate 37.09% 27.12%
Average Time on Site 5:09 6:29
New Visits 77.39% 64.89%
Site Usage
3Health Promotion Board 2010
Period 22 Feb to 21 Mar 22 Mar to 24 May
1 facebook.com loveandbravery.blogspot.com
2 ad-apac.doubleclick.net facebook.com
3 apps.facebook.com ad-apac.doubleclick.net
4 synad2.nuffnang.com.sg apps.facebook.com
5 schizobitesthebullet.blogspot.com synad2.nuffnang.com.sg 6 aggylow.com schizobitesthebullet.blogspot.com
7 google.com teensmag.com.sg
8 daintyflair.net reddit.com
9 twitter.com thisishmybloglink.blogspot.com
10 feeds.feedburner.com hearmysupplication.blogspot.com
Traffic Sources
4Health Promotion Board 2010
Problems
User Experience• Navigation
• Where to look for entries
• One entry per page
• Sharing – no direct link
• Music
5Health Promotion Board 2010
Problems
Content
• Lack of character development
• Posts are too frequent and too long
• Insufficient pictures/ too professional
• Different interpretations of content• Friendship• Fringe series of TV programme• Missing the message
6Health Promotion Board 2010
Audience• Flash site
• Does not appeal to males
• Did not see link with HPB
Problems
7Health Promotion Board 2010
Audience Engagement• Social Media tools
• Twitter not utilised
• Facebook under utilised
• Timing of contests
• 19Mar – 30Mar
• 13May – 24May
Problems
8Health Promotion Board 2010
User Experience• Typical blog format
• Create direct links
• Blog links
• Is there a need for music at all?
Recommendations
9Health Promotion Board 2010
Content• Develop character profile – Interests
• Tying up with blogshops
• Decrease frequency • Once every 3 days• pictures
• Tie in with other themes• Healthy Eating• Mental Well Being• Binge Drinking• Eating Disorders
Recommendations
10Health Promotion Board 2010
Audience• Blog format
• Does not appeal to males HOW?
• Did not see link with HPB IS THERE A NEED?
Recommendations
11Health Promotion Board 2010
Audience Engagement• Social Media tools
• Utilising discussion boards.
• Twitter not utilised
• Continuous contests
• Health related?
• Recruiting opinion leaders
Recommendations
12Health Promotion Board 2010