'Not Everyone Is Cut Out For Entrepreneurism:' AnotherBusiness Lie

I sympathize with anyone who says "I'm just not the entrepreneurialhttp://www.browncustombike.com/uncategorized/here-are-some-great-tips-straight-from-the-blogging-gurus/ type!" but it'shttp://koshersnachbar.com/uncategorized/blogging-tips-you-can-implement-right-now/ too bad,because we all have to find our inner entrepreneurs now. The old working world is gone. You can'thand over the reins for your career to your boss. That is not an option anymore. Job tenures arebecoming shorter and shorter. You have to run your own career, so whether you work for yourself orfor an employer, you're still in charge.

You have to run your career like a business. How you get paid is a clerical detail. You have to havethe same eye on the horizon that every ship's captain does.

It's a lie that not everyone can run his or her own business. Your business might be an independentconcern, or your business might be your career. You could call it "Joe's Career" or "Sanjeev'sAdventures in Silicon Valley." It doesn't matter what you call it. It's a business, and it's the biggestinvestment of time, energy, money and brain cells that you'll ever make.

The problems you'll solve are exactly the same problems every entrepreneur grapples with. Whatcan I do to make money in this business? Who needs what I have to sell? That question begs therelated question, What exactly DO I have to sell?

Entrepreneurs develop products and services that people and organizations need. If your business isyour career, then your big question is "What kind of Business Pain do I solve for my employers?" Youhave to know the answer to that question.

Maybe you solve the pain that results when a small business doesn't know where its dollars andcents are coming from or where they're going. Maybe you solve the

http://www.radiosoundsystem.org/?p=27 pain that a government agency experiences when it can'tfind good people to fill its job openings.

Forget about your Skills. That is an old dogma and it's no good these days. Everyone claims the samesix or seven Skills: Negotiation Skills, Communication Skills, and so on. They mean nothing. Who cansay what you mean when you claim Excellent Negotiation Skills?