Nostalgia 2008: Intro to Web 2.0
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Transcript of Nostalgia 2008: Intro to Web 2.0
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September 2008
Social Network& Telkom Web 2.0
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Business Expansion
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Sales
Daya Tarik Baru
Usage Increase
Value for Services
Maintain customers & communities
Menahan ChurnLoyalty +
Kelekatan
Pengembangan Content
Efek Tular
Narasi !
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Web 2.0:Web of Sharing
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Emancipations Network
wikipedia open source
openinnovation
The Gift Economy
Exposure Culture
Vibrant & Diverse Sub-Culture
life fashion music
digitaldiary
socialnetworking
videosharing
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The Conversations
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Life After Blog
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Update status pribadi (microblogging)
Dengan konsep ‘followers’ dan ‘following’
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Update status pribadi (klona dari Twitter)
Contact
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Melihat status kontak kita
… termasuk feed blog, Flicker, dan social
network lain
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Dimungkinkan saling comment bergaya diskusi
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Microblog bergaya timeline
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Comment bergaya chatting
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Update status bergaya blog atau bentuk lain,
terupdate secara individual / rekan /
group.
Aplikasi pihak ketiga, membuka
ketidakterbatasan baru
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Sharing gambar & multimedia dengan rekan-rekan. Tag-based.
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Catatan, tulisan, blog, artikel, poster, dapat dipasang;
membentuk enhanced-blog.
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Foto kita. Juga bisa dilink dan dipasang dari web, plurk, dll. Bisa
dikirim ke blog. Memiliki feed yang bisa dibaca dari blog, Facebook,
dll.
Foto dari rekan kita
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The Conversations
Explore it!Explore them!
Explore them all!Feel the passion !!!
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Telkom 2.0:Indigo
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Fokus Indigo di Tahun 2008
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Indigo Business Models
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Business Model Map
Distribution• SMS• Portal• Distro• Indigo Presence
Production• Applications• Content programs• TV program• Movie production• CDs/DVDs
Promotion• Portal• SMS promo• Flyers/ Posters• Print ads• TV Ads• Events• Magazines
Education• Seminar• Training• Workshop• Competition• Incubation
Competition• Game• Education• Music• Animation
SMS promo• Broadcast• Top up alert• Registration alert• Missed call alert• SMS advertisingEvents
• Exhibitions• Indigo on stage• Community gathering
Portal• Banner•
Microsite•
Newsletter
• eMail trailer
Content programs• Regular by CPs• Co-branding• Group synergies
Applications• In-house• White label• Group synergies
Portal• SMS Menu• WAP• Web• Voice content portal• Java• UTK/STK• UMB/USSD
Portal• On portal• Off portal• Microsites
Off Portal• CPs’ portal• Group’s portal• OLO’s portal• etc
Incubation• Non profit• Soft loan• Venture
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Indigo Community Education• Santri Indigo• Gamers Indigo• Bloggers Indigo• Jurnalis Indigo• Musikus Indigo• Animator Indigo
Indigo Education
Indigo Competition• Flexter Blogging• BlogFest• Music• Animation
Indigo Incubation• Non profit• Soft loan• Venture
Education
Indigo Award• Game• Edutainment• Music• Animation
Indigo Education Events• Seminar• Tutorial• Workshop• Exhibition
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Mobile Applications• FlexiTEXT• FlexiWAP• FlexiTONE• FlexiCASH
Indigo Production
Online Applications • JakartaCityView• Video Share• Game Online• Web TV
Production
Content Programs• Co-branding• Event based
Content Productions• TV program• Music production
Indigo Magazine• Flexi community magazine• Music magazine
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On
lin
e D
istr
ibu
tion
Indigo Distribution
Indigo Presence• Indigo Space• Indigo Workshop • Indigo Learning Center• Indigo Point
Mobile Distribution• SMS• WAP• Voice portal• Java portal• Ring Back Tone
Distribution
Product Based• telkom.net• telkomflexi.com• myflexiland.com• telkomspeedy.com
Community Based• sekolah.net*• sme-center.com• kampungdigital.com
Crowdsourcing• plasaindigo.com• pasarkreasi.com• news.com*
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TV Ads• Commercial • Public Service Announcement
Indigo Promotion
Online Ads• Banner• Microsite• Newsletter• Mail trailer
Promotion
Joint Promo• Music album promo• Movie promo• Game promo
Print Ads• Flyers• Posters• Baliho• X-Banner• etc
Mobile Ads• SMS Broadcast• Top up alert• Registration alert• Missed call alert• SMS Advertising
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Telkom’sWeb 2.0
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Cybercommunity
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Telkom Web 2.0
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Situs dari INDIGO, menyediakan wadah menampilkan karya anak bangsa dalam bidang digital creative di Indonesia.
PasarKreasi tidak hanya menawarkan online advertising, namun juga akan diarahkan menjadi portal commerce.
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Display karya terbaru dan yang memiliki
rating tertinggi
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Setiap karya dapat ditampilkan dengan info rinci, dan dapat
diberi rating
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Forum diskusi yang fokus pada bidang
yang diminati
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Publikasi event seni dan kreasi
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Galeri, menampilkan seluruh karya; sesuai
subkategori
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Artist, menampilkan para kreator dan karya-karyanya
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Expert Talk, berbincang dengan para pakar kreasi
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Berita-berita para artis dan karyanya
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Ruang Kompetisi, menyediakan fasilitas lengkap untuk berbagai
lomba, dari publikasi, submit karya, penjurian, hingga penentuan pemenang
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VEEON adalah portal video sharing dimana user aktif / terdaftar dapat meng-upload video ke portal dan dapat dinikmati oleh user lain -- baik user terdaftar atau user public/guest -- secara online. Content VEEON dapat berupa content video lokal dan internasional.
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Upload video: Priviledge dapat diset publik (setiap visitor
dapat melihat konten video tersebut) atau private (hanya user yang telah diberikan hak akses yang dapat
melihat konten tersebut)
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Watch: Terdapat beberapa kategori
untuk menampilkan video dalam menu watch, dari random
hingga most discussed
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Channel: Display daftar video menurut genre atau kategori
yang telah ditentukan, dari anime hingga
sport
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Channel: Display daftar video menurut
kelompok pemakai (user group). Group
dibentuk sendiri oleh para user
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Community: Jejaring antar user, dimana
kita dapat menelusuri genre & minat setiap
user, serta melihat video yang diupload
setiap user.
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Friends: Memilih beberapa user dari community untuk ditandai sebagai
‘teman’
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INTERNET
VEEON
Aplik
asi &
Dat
abas
e
Konv
ersi
& S
trea
min
g
Konfigurasi Teknis Veeon
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Prospek User Veeon
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Break Dulu !!!
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Jayalah TelkomJayalah Indonesia
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for(information->more){contact(“Kuncoro W”);loc(“Gugus Content & Appl”);flexi(“021-3375-8000”);mail(“[email protected]”);}