Norwex National Conferences Social Media - Sheri Gauthier

Selling Beyond the PartySocial Business

Sheri GauthierNorwex Special Projects North America

Created for Norwex by Sheri Gauthier, Norwex Special Projects

Social Media Webinar

There are Social Media Policies that outline the use of the Norwex trade name when naming PROFILES, PAGES, or creating email addresses, etc on any social media sites. See this link: http://bit.ly/NorwexMediaPolicy. For clarification please email: [email protected]


http://bit.ly/NorwexMediaPolicy

http://bit.ly/NorwexMediaPolicy

Facebook Groups for Support

To join the group please email: [email protected] with your NAME and Consultant Number. Once verified you will be added to the group and receive an email from FACEBOOK.


mailto:[email protected]


What networks to use?

What messages to post ?

When? Why? How?

You can find advice for these EVERYWHERE…

Let us talk about some tips and ideas to move your business with social media.


First, WHY social media?

• Opportunity to 4-6 people per day.

• This can be done with many people at a time on social media.

Which Tool?• Social Media -

decide which ONE or two TOOLS you will use or it can quickly become overwhelming.

• Get phone app and third party tools



Be Unique.Facebook Fan Page is ideal for showcasing your product and follow up customers and hostesses.It can be great for hosting Facebook parties that enhance BOOK PARTIES.

Twitter is perfect for getting feedback and keeping up with news and trends.

Pinterest is great for pinning images, videos and other objects to boards.

Instagram app: take pictures with your smartphone and post it to Instagram or share instantly on other social sites at once (e.g. Twitter, Facebook, etc.). This feature can save you considerable time.

Dashboards can help you view and post to all of your networks at once. www.hootsuite.com is a great service and FREE.

http://www.hootsuite.com/

Shelf-life• Tweet 30 seconds – 2 minutes• Facebook – up to 24 hours• Pinterest - images on your

boards have a long shelf-life. They aren't buried as easily as a Tweet or Facebook post.

• Instagram – becoming more important and sustainable.

• YouTube–depends how you use it

• BLOG – forever (Note: there are policies for creating a blog with compliance rules)


When To Post• In Party Plan it is

best to post 4-5 times per week INCLUDING weekends.

• Our Norwex Facebook page gets most hits at 9pm CT.

• Average user logs on for 4 minutes 5 times per day.


90-10 Rule• 90% of your content

should be valuable and 10% business focus.• Make the content

information that your audience may be interested in. (See next slide)

• need to build trust and provide INFORMATION first.

• Post once per day and be consistent.


What to Post1. Green tips and ideas for home2. Recycling Facts3. Microfiber and Product information/

Comparisons/Before and After 4. Dangerous Chemicals in home5. Dangers of hand disinfectants6. Dangers in soaps and detergents7. Healthy Living8. Cosmetics and ingredients9. Allergies and Illness10. Diet, recipe and healthy eating

SEE the Norwex Pinterest Page for more ideas and great, shareable content! www.pinterest.com/norwex


http://www.pinterest.com/norwex

What to post• Use a

combination of thoughts, tips and links.

• Use a variety of:– Text– Photos– Pictures


Video


K.i.s.s.• Post 5 comments

per day on others• Locate 1 person or

group to network with

• Post once per day• Find something of

value to post• K = Keep conversation going

• I = ONCE per day• S = Social• S = Schedule


What to Post made Easy• Use our Norwex

platforms to find great content and ideas.

• Use the hashtag #norwex– People are

connecting with our Corporate brand with this hashtag –makes you more visible.


Norwex Facebook Business Timeline has great content with keywords, audience specific and relevant.www.facebook.com/norwex


http://facebook.com/norwex

www.pinterest.com/norwex


Instagram (www.instagram.com/norwex)


Why Facebook?

• Over 1.28 billion users• 30 billion pieces of content posted

per month• Of US adults who use social

networking 96% are on Facebook• 700 billion minutes a month on

Facebook!


Business page• If your page is just

an unending series of ads and product details that provide no value people will likely NOT come back.

• Always be last to comment on a post.


How to Use Social – for Stalking


Want to grow an area?


Search Groups

How to Connect


Find engaging opportunities


Keep conversations going


Conversations


Customer happy follow her


Happy Customer


Story shared


Happy Host and Question

Educate


Have Fun

Pinterest Board

http://www.pinterest.com/norwex/small-business-help-home-business-tips





Hashtags note

• on social media sites, a hashtag is a word/keyword or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

• On social platforms, the pound sign (or hash) turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords. So, if you wanted to post about Norwex, you would include #norwex and search the hashtag to see all the posts that mention the subject in real time.


Hashtags for Norwex

• #norwex• #joinNorwexNOTE:• Using more than 2-3 hashtags in a

post is not recommended.


Rules, Guidelines and Policies

• FB Rules – be aware of Facebook’s rules, including those for events.

• Compliance and Media Policies - be familiar, and TRAIN your team members, about the policies.


Google+ https://plus.google.com/+NorwexGlobal www.facebook.com/norwexwww.youtube.com/norwex www.instagram.com/norwexwww.pinterest.com/norwexwww.twitter.com/norwexwww.linkedin.com/company/norwexwww.linkedin.com/company/norwexusa


https://plus.google.com/+NorwexGlobal

http://www.facebook.com/norwex

http://www.youtube.com/norwex

http://www.instagram.com/norwex

http://www.pinterest.com/norwex

http://www.twitter.com/norwex

http://www.linkedin.com/company/norwex

http://www.linkedin.com/company/norwexusa

Norwex National Conferences Social Media - Sheri Gauthier

Social Media

Transcript of Norwex National Conferences Social Media - Sheri Gauthier