Northwestern Technologie Social Media Presentation

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WELCOME TO SOCIAL MEDIA Presented by Danielle Abreu

description

A presentation about the benefits of social media marketing. Details and statistics about how social media can increase sales, customer loyalty and brand awareness.

Transcript of Northwestern Technologie Social Media Presentation

Page 1: Northwestern Technologie Social Media Presentation

WELCOME TO SOCIAL MEDIA

Presented by Danielle Abreu

Page 2: Northwestern Technologie Social Media Presentation

WHAT IS SOCIAL MEDIA

• Forms of electronic communication

• Online communities for sharing information

• Online collaborative media for marketing

• Blogs, photo and video sharing, wiki’s

Page 3: Northwestern Technologie Social Media Presentation

SOCIAL MEDIA MYTHS

• Social media is just for the young

• There is no return in social media marketing

• Social media marketing is new

• Social media is too-time consuming

Page 4: Northwestern Technologie Social Media Presentation

SOCIAL MEDIA IN THE CORPORATE WORLD

• Majority of businesses are incorporating social media into their marketing plan

• Businesses report an increase in market exposure

• Businesses that use social media report increase in sales

• Successful measurements of ROI’s

Page 5: Northwestern Technologie Social Media Presentation

BENEFITS OF SOCIAL MEDIA

• Reach your target market faster

• Many ways to create brand awareness

• Increase sales

• Connect with your clients

• Receive instant feedback

Page 6: Northwestern Technologie Social Media Presentation

WHAT CAN SOCIAL MEDIA DO FOR NORTHWESTERN TECHNOLOGIES

• Reach your target market

• Identify client’s perception

• Increase sales

• Increase brand awareness

• Connect with businesses

• Reach your target market

• Identify client’s perception

• Increase sales

• Increase brand awareness

• Connect with businesses

Page 7: Northwestern Technologie Social Media Presentation

SOCIAL MEDIA SUMMARY

• Social media impact

• Opportunities

• Benefits

• Effects

Page 8: Northwestern Technologie Social Media Presentation

REFERENCES

Barker, Barker, Bormann, & Neher. (2012). Concepts and applications. Mason, Ohio:

South-Western:,

Smith, B. (2014, January 7). 20 Marketing Statistics that Will Influence Decisions in

2014 [INFOGRAPHIC]. RSS. Retrieved February 20, 2014, from

http://socialmediatoday.com/brianna5mith/2039861/20-marketing-statistics-will-

influence-decisions-2014

Women, M. (2012, August 8). The Developing Role of Social Media in the Modern

Business World. Forbes. Retrieved February 20, 2014, from

http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-

of-social-media-in-the-modern-business-world/