Northwest Village Design Guidelines

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Design Guidelines The Village at Market Creek

T he Diamond Neighborhoods of southeastern San Diego are among the most

culturally-diverse communities in the nation. Located just minutes from San Diego’s

thriving downtown area, these neighborhoods, once defined by widespread blight,

are undergoing a resident-led renaissance.

As the result of a unique partnership between neighborhood residents, the Jacobs

Center for Neighborhood Innovation (JCNI), nonprofit development partners, and a large

network of local and national investors, a 60-acrea area at the heart of the community

is being transformed into a thriving commercial, residential, and cultural center known

as The Village at Market Creek.

The Village at Market Creek is built on the belief that engaged residents — working

together on issues of common concern — can find the pathway to change, building

strong, sustainable communities of opportunity. While success is often measured by

square feet of new construction, number of jobs, and value of community contracts,

The Village of Market Creek’s most significant impact has been the mobilization of

large-scale civic involvement by residents working together to change their community.

Residents have been involved in the development of The Village at every step of the way.

From selecting building colors and designs, to selecting tenants for leased space,

to developing the cost structure for mixed-income housing opportunities —

residents don’t just give input; they set direction and make decisions.

These guidelines were created to give our development partners insights on the

residents’ vision for the look and feel of their Village. While the residents

encourage each building to be distinct, they feel the design of

all buildings should work together to visually distinguish

The Village at Market Creek as a vibrant place where

culture is celebrated, businesses succeed,

and families thrive.

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ith strong assets in place, The Village

at Market Creek is envisioned as a bustling

residential, commercial, and cultural district

built upon the extraordinary multicultural

strength of the surrounding neighborhoods.

Planned, built, managed, and owned by

community stakeholders, The Village is being

designed to provide a direct economic stake

to local residents in the changes that occur

in their own neighborhood.

Centered around a major transit hub,

The Village as a large-scale cultural destination

will put over 60 acres of blighted land back into

productive use, replace substandard housing

with nearly 1,000 quality, affordable homes,

and restore nearly 5,500 linear feet of wetlands.

Over 1.7 million square feet of new construction

will bring more than $300 million in construction

contracts to the community, attracting over

250 new businesses and creating 2,000 jobs.

Commercial and Industrial Projects Market Creek Plaza BRYCO Business Park

Non-Profit & Public Facilities Elementary Institute of Science Horton Elementary School Joe & Vi Jacobs Center Malcolm X Library Tubman-Chavez Multicultural Center The Old Globe Technical Center

Amenities Chollas Creek River Parkway (Phase 1) Festival Park Market Creek Amphitheater World Court

Market Creek Community Ventures Diamond Management, Inc. Cold Stone Creamery Youth Employment Project Market Creek Events & Venues Market Creek Partners, LLC Writerz Blok Social Enterprise

Art Installations African Batik Tile Tapestry Cross-Cultural Dome Art Sempra Energy Children’s Wall Community Faces Mural Project Joe & Vi Jacobs Center Cultural Banners Firefly Dreams Bronze Sculpture Lao Walkway Tile Tapestry Writerz Blok Graffiti Art Park

Market & 47th Southeast CornerConstruction: 2011 - 2012

Market & 47th Northeast CornerConstruction: 2013 - 2014 Market View

Construction: 2013 - 2014

Youth WorldConstruction: 2015 - 2016

West VillageConstruction: 2017 - 2018

Trolley ResidentialConstruction: 2010 - 2011

Chollas Creek Enhancement Project

The Vision of The Village

WWhat Residents Envision

What’s in The Village – 2011

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Transit Hub

Mixed Use

Retail

Office/Light Industrial

Housing

Community Resource

Park/Open Space

Complete

Southwest VillageConstruction: 2017 - 2018

Northwest Village CommercialConstruction: 2010 - 201

Office/Light Industrial ProjectConstruction: 2011 - 2012

Northwest Village Creek Enhancement ProjectConstruction: 2010 - 2011

Naranja CommercialConstruction: 2012 - 2013

Village Transit Hub Mixed Use/OfficeConstruction: 2018

Guymon ApartmentsConstruction: 2012 - 2013

Northwest Village Construction: 2012 - 2013

Malcolm X LibraryBRYCO Business Park

Market Creek Plaza

Amphitheater, Festival Park & World Court

River Parkway

The Old GlobeTechnical Center

Elementary Institute of Science

Tubman-Chavez Multicultural Center

Horton Elementary School

Joe & Vi Jacobs Center

Chollas Creek Encanto Tributary Enhancement Project

San Diego Int’l Airport

La Mesa

La Jolla

Mission Valley

Coronado

Chula Vista

Del Mar

El Cajon

San Diego

Oceanside

Escondido

Tijuana

805

515

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163

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The Village at Market Creek

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The Voice ofThe Community

rom the early design work for Market Creek

Plaza, which began in 1998, residents have

been involved in making decisions on the look

and feel of the buildings that are developed in

their community — The Village at Market Creek.

Initially, residents participated in a workshop

where they presented objects that represent

their cultures and traditions. When they looked

for similarities, they found that their cultural

designs shared a variety of vibrant colors, bold

lines, artistic elements, and cultural motifs. These

elements have become the foundation for the

design of The Village.

As time has progressed residents have also

become increasingly committed to energy-

efficient and environmentally-friendly designs.

They have committed to certifying their

Village as a LEED-ND (Leadership in Energy

and Environmental Design for Neighborhood

Development) neighborhood and emphasize

that buildings should be designed with a

focus on sustainability. The spaces around and

between buildings should have landscaping that

encourages people to spend time outside and

provides opportunitiesy for public and cultural art.

Residents’ voices will continue to be heard. Their

design preferences will evolve and vary slightly

over time. Key design elements, however, have

stood the test of time. As a whole, they create

the distinct flavor that makes The Village at

Market Creek so recognizable and sought out.

We encourage elements that include:

• Buildingsthathaveboldlinesaccentedby curves and angles other than always using standard square corners.

• Avarietyofvibrantcolorsthathighlightarchitectural detail.

• Unexpecteddesignelementsanddetails that enhance the uniqueness of each building.

• Theuseofinterestingmaterialssuch as stone, tile, stamped concrete, and wood for building accents.

• Publicspacesandartthatcelebrate the cultural diversity and artistic heritage of the community.

• Energyefficientandenvironmentally-friendly designs that work toward LEED-ND certification.

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Architectural InspirationThe Village at Market Creek

Combining the eclectic Arabic and Egyptian

Nubian styles, the Sheraton Miramar

Resort in Egypt — designed by architect

Michael Graves — became the architectural

inspiration for The Village at Market Creek.

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Existing Buildings & Color PalettesCo

lor P

alet

te

Frazee 7006N Purple Passion

Frazee 7846N El Dorado

Frazee 7325D Diced Carrot

Frazee 8195DEddystone

Frazee 7145D Green Melody

Frazee 7985D Blue Border

Frazee 7446N Sizzling Pink

Frazee CW002W Rain Shimmer

Market Creek Plaza

All printers print color differently, please use actual paint chips for color determination.

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Elementary Institute of Science

Colo

r Pal

ette

Dunn EdwardsDE6135 - Verona Beach

Dunn Edwards DE5235 - Blazing Autumn

Dunn Edwards DE5181 - Georgia Clay

Dunn EdwardsDEA149 - Spiced Berry

Dunn Edwards DE6137 - Tan Plan

Joe & Vi Jacobs Center

Dunn Edwards DE6175 - Burlap

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Designs for P lanned BuildingTrolley Residential

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Northwest Village Commercial

Colo

r Pal

ette

Ba

se

Colo

r Pal

ette

A

ccen

t

Dunn EdwardsDEA115 - Orange Jewel

Designs for P lanned Building

Dunn EdwardsDE5787 - Pacific Palisade

Dunn EdwardsDEA152 - Deep Crimson

Dunn EdwardsDE5006 - Plum Passion

Dunn EdwardsDE5458 - Marsh Field

Dunn EdwardsDEA109 - Bonfire Flame

Dunn EdwardsDE6189 - Mossy

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Public Art OpportunitiesThe Village at Market Creek

esidents have determined that the overall

design of The Village at Market Creek should

celebrate the cultural diversity and artistic

heritage of the community. Public artwork and

artistic design details have been incorporated

into all Village developments. Through mosaic

pathways with traditional cultural designs,

murals on the walls of buildings, sculptures,

artistic benches, and a variety of other

projects, building designers have found ways

to incorporate public art into their designs —

creating a very unique character for each space.

R When designing buildings and spaces for

The Village, consider how blank walls, empty

courtyards, or traditional walkways might be

enhanced through the use of public art. The

funding for community art projects need not

necessarily come from the developer. There are

mechanisms in place to partner on the design,

implementation, and fundraising for projects that

help bring The Village of Market Creek alive.

Wall Murals

Benches

Niches

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Existing Examples

Dragonfly Dreams

Designed and created by a community artist,

this whimsical life-size bronze sculpture

of a child contemplating a dragonfly

sits on the Children’s Wall.

Community Faces Recognizing the contributions of residents

who improved their communities, these

hand-painted canvas portraits are displayed

on the east and west sides of Food 4 Less.

Children’s Wall Runs along the back of the amphitheater.

A copper-inlaid tree decorated with hand-

painted, circular tile leaves created by

more than 1,000 local children.

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Existing Examples (continued)

Cross-Cultural Dome Art

Located inside Asia Wok restaurant, the dome was

designed and painted by local artist Sal Barajas.

The art depicts representatives from the Samoan,

Sudanese, Somali, Laotian, Mexican, Filipino,

Kumaaya, and African American cultures — all of

who live in the surrounding neighborhoods.

Cultural Tile Walkways

Two tile walkways located

at Market Creek Plaza were

designed and installed by

community artists. They are

renditions of cultural tapestries

featuring a traditional Laotian

cloth and an African batik.

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404 Euclid AvenueSan Diego, CA 92114(619) 527-6161

www.TheVillageatMarketCreek.com

February 201211-1637

Northwest Village Design Guidelines

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