NORTHSOUND RADIO RAJAR Q3 2013 NORTHSOUND 1 ■Northsound 1’s core audience is 25-44 year olds...
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Transcript of NORTHSOUND RADIO RAJAR Q3 2013 NORTHSOUND 1 ■Northsound 1’s core audience is 25-44 year olds...
NORTHSOUND RADIORAJAR Q3 2013
3NORTHSOUND 1■ Northsound 1’s core audience is 25-44
year olds playing a mix of adult contemporary music with unrivalled news & sports coverage and local information
■ Northsound 2’s core audience is 35-55 year olds with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by
■ Northsound 1 is the market leading radio station in Aberdeen and the Shire
■ Total Northsound Radio has more than double the number of ABC1 listeners than their nearest commercial competitor Original 106
■ Listeners to Total Northsound Radio listen on average for a staggering 10.6 hours a week
■ 80% of Northsound Radio listeners are the main shoppers in their household and therefore control the purse-strings
Source: RAJAR 2013 Q3 based on the Northsound TSA combined Northsound 1 and 2
THE TRANSMISSION AREA
5NORTHSOUND 1 WEEKDAY SCHEDULE
■ Greigsy at Breakfast 6am-10am■ John Mellis on Mid-Morning 10am-2pm■ U Choose 2pm-3pm■ BIG Drive Home 3pm-7pm■ IN:Demand with Romeo
7pm-10pm■ Late Night with Gina McKie 10pm-1am
6
15-24 25-34 35-44 45-54 55+
27,000
33,00030,000
33,000
42,000
TOTAL NORTHSOUND164,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
47%
53%
Men Women
NORTHSOUND REACHES…
• 79,000 ABC1 LISTENERS
• 85,000 C2DE LISTENERS
• 131,000 MAIN SHOPPERS
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
7
15-24 25-34 35-44 45-54 55+
26,000
31,000
29,00028,000
26,000
NORTHSOUND 1140,000 WEEKLY LISTENERS
WEEK
LY R
EA
CH
46%
54%
Men Women
NORTHSOUND 1 REACHES…
• 71,000 ABC1 LISTENERS
• 69,000 C2DE LISTENERS
• 110,000 MAIN SHOPPERS
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
8COMPETITORS
Absolute Radio Na-tional
talkSPORT
BBC Radio FIVE LIVE
Classic FM
Northsound Two
BBC Radio 4
Original 106 (Aberdeen)*
BBC Radio Scotland
BBC Radio 1
BBC Radio 2
Northsound One
Northsound 1 & 2
9
11
20
32
47
56
60
74
87
100
140
164
WEEKLY REACH
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) some stations do not cover the whole TSA
9COMMERCIAL MARKET SHARE
54.5%
13.9%
2.4%
22.4%
2.4%6.1%
Total Northsound Original 106 Absolute National Other commercial talkSPORT Classic FM
TOTAL NORTHSOUND TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING
Source: Rajar/Ipsos RSL. 12 months ending 15th September 2013
N.B Northsound Radio is made up of Northsound 1 (FM) and Northsound 2 (MW) *some stations do not cover whole of the TSA