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Transcript of NORTHEAST SAN FERNANDO VALLEY ECONOMIC ASSESSMENT AND REDEVELOPMENT STRATEGY Los Angeles Economic...
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NORTHEAST SAN FERNANDO VALLEYECONOMIC ASSESSMENT AND REDEVELOPMENT STRATEGY
Los Angeles Economic Development Corp. with
The Economic Alliance of the San Fernando ValleyMay 20, 2003
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NortheastSan FernandoValley
Study Area
• Sylmar• Pacoima• Sun Valley
Sylmar
Pacoima
SunValley
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NORTHEAST SAN FERNANDO VALLEY STUDY AREA
Demographics• Population• Education• Income• Housing• Commerce
– Business establishment– Industry concentration– Employment
• Transportation & Infrastructure• Crime rate
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STUDY AREA POPULATION
56,31469,623 73,966
199,903
0
40,000
80,000
120,000
160,000
200,000
240,000
Sun Valley Sylmar Pacoima Study Area
Source: U.S. Census Bureau (April 1, 2000)
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POPULATION COMPARISON
199,903
3,694,820
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Study Area City of Los Angeles
Source: U.S. Census Bureau (April 1, 2000)
Median age: 28.2 31.6
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MAJOR RACE/ETHNIC GROUPS
59%
4%
37%Hispanic White
Black
44%
11%
45%
Hispanic White
Black11%
Study Area City of Los Angeles
Source: U.S. Census Bureau (April 1, 2000)
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EDUCATIONAL ATTAINMENT:High School Diploma (or more)
66.6%
49.5%
0%
10%
20%
30%
40%
50%
60%
70%
Study Area City of Los Angeles
Percent of Population 25 years and over
Source: U.S. Census Bureau (April 1, 2000)
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EDUCATIONAL ATTAINMENT:4-Year College Degree (or more)
25.5%
9.8%
0%
5%
10%
15%
20%
25%
30%
Study Area City of Los Angeles
Percent of Population 25 years and over
Source: U.S. Census Bureau (April 1, 2000)
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HOUSEHOLD INCOME
$36,687
$44,879
05,000
10,00015,00020,00025,00030,00035,00040,00045,00050,000
Study Area City of Los Angeles
$
Source: U.S. Census Bureau (April 1, 2000)
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HOUSING
0
200400
600800
1,000
1,2001,400
1,600
Study Area City of LosAngeles
Multiple-unit
Single
000s
0
50
100
150
200
250
Study Area City of LosAngeles
$000s
Housing Units Median Home Value
Source: U.S. Census Bureau (April 1, 2000)
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CRIME RATE FOR 2000(Crime per 1,000 residents)
Rate by Type of CrimePopulation Total Violent Property
Study Area 199,903 24.08 6.30 17.77
City of L.A. 3,694,820 48.86 13.59 35.26
Note: Aggravated Assault does not include domestic violence
Sources: Los Angeles Police Department, LAEDC
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BUSINESS ESTABLISHMENTS
Study Area City of L.A.
No. of Business Estab. 2,671 97,642
No. of Employees 52,404 1,321,115
Avg. No. of Employees per Establishments 19.6 13.5
Note: Number of persons unless stated otherwise
Source: CA EDD, ES202-2001
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INDUSTRY CONCENTRATION AND EMPLOYMENT
Study Area City of L.A.
Manufacturing 21.1% 13.2%
Retail Trade 10.8 10.3
Construction 9.4 5.3
Transportation 4.7 4.0
Wholesale Trade 4.7 4.0
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TRANSPORTATION & INFRASTRUCTURE
Strengths:• Good freeway access -- I-5, I-210, I-118• Airport access -- Burbank-Glendale-Pasadena Airport• Metrolink service
Challenges:• Traffic congestion• Inadequate public transportation• Poor quality of surface streets -- heavy truck traffic• Lack of proper lighting• Lack of gutters and storm drains -- street flooding• Lack of paved sidewalks
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NORTHEAST SAN FERNANDO VALLEY STUDY AREA
COMPARATIVE ASSESSMENT
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Bu
rban
k
Gle
nd
ale
L.A
.
Ch
atsw
ort
h
Van
Nu
ys
Cit
y o
f S
an
Fer
nan
do
San
ta C
lari
ta
Taxes + + 0 0 0 + +
Permitting + + 0 0 0 + 0
Economic incentives + + 0 - - - -
Transportation amenities + + 0 0 0 0 -
Crime rate + + - + 0 + +
Amenities, special policies and programs + + + + + + +
Location factors + + + + + + -
Housing availability/ affordability + + + + + 0 +
Economic base + + + + + 0 -
Telecommunications infrastructure + + + + + 0 0
CITY STRENGTHS RELATIVE TO PACOIMA, SUN VALLEY, & SYLMAR
More (+) or Less (-) Competitive in Comparison to Northeast San Fernando Valley Study Area( 0 = differences are inconclusive or data insufficient)
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Bu
rban
k
Gle
nd
ale
L.A
.
Ch
ats
wo
rth
Van
Nu
ys
Cit
y o
f S
an
Fe
rnan
do
San
ta
Cla
rita
Real estate, office + + + + + 0 + Real estate, industrial + + + + + + + Quality of life + + + + + + + General labor pool 0 0 0 0 0 0 - Professional labor pool + + + + + 0 - Technology base + + + + 0 0 + Corporate image + + + + + + + Recreation + + + 0 0 + + Shopping/ retail + + + + + + + Sum of pluses 18 18 13 13 11 10 11 Sum of minuses 0 0 1 1 1 1 6
"Score" relative to NESFV Study Area 18 18 12 12 10 11 5
CITY STRENGTHS RELATIVE TO PACOIMA, SUN VALLEY, & SYLMAR
More (+) or Less (-) Competitive in Comparison to Northeast San Fernando Valley Study Area( 0 = differences are inconclusive or data insufficient)
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NORTHEAST SAN FERNANDO VALLEY STUDY AREA’S
STRENGTHS
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STRENGTHS• Access to the largest consumer market in the U.S.
• Access to suppliers and service providers.
• Proximity to transportation infrastructure including freeways, airports, rails, and ports.
• Proximity to many important business clusters including design-based manufacturing, aircraft and aerospace, entertainment, logistics, and business services.
• Available incentives and programs.
• Household incomes almost 20% higher than Los Angeles as a whole.
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NORTHEAST SAN FERNANDO VALLEY STUDY AREA’S
CHALLENGES
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CHALLENGES• Obsolete industrial, commercial, and retail space.
• Lack of modern facilities.
• Image and appearance of the Study Area– Perception of crime
• Gross receipts tax.
• Transportation & infrastructure problems
• Workforce development
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NORTHEAST SAN FERNANDO VALLEY STUDY AREA
RECOMMENDATIONS and
STRATEGIES
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RETENTION AND EXPANSION OF EXISTING BUSINESS
• Provide modern industrial space to accommodate the expansion potential of key employers (i.e. manufacturing).
• Develop a contact program to identify retention/ expansion opportunities.
• Provide direct tech. assistance to companies considering relocation or expansion
• Assist local companies to expand their markets to increase revenue and employment.
• Increase utilization of federal, state, and local incentives and programs to offset high cost of doing business.
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BUSINESS ATTRACTION
• Package and present the data provided in this report to manufacturers, developers, and retailers.
• Encourage mixed-use developments, which provide amenities and employment, while enhancing the appearance of the area.
• Identify large redevelopment sites for a variety of uses.
• Facilitate and support projects.
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NEIGHBORHOOD ECONOMIC DEVELOPMENT
• Develop a leadership group to manage the prioritization and implementation of the plan.
• Identify federal, state and local programs, grants, financial tools and incentives to facilitate improvements.
• Identify industrial, commercial, and residential sites for development and redevelopment.
• Identify and develop strategies to overcome the physical barriers and policies limiting desired development.
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NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d.)
• Create development strategies incorporating transit and housing to maximize land use.
• Support entrepreneurs.
• Eliminate physical barriers.
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EDUCATION, WORKFORCE, AND TRAINING
• Expand existing business, education, and workforce training collaboratives to increase effectiveness.
• Provide better coordination between employer training needs and workforce program providers.
• Facilitate the flow of information from workforce programs to employers.
• Support and establish neighborhood programs to improve K-12 performance and graduation rates.
• Support the creation of more adult education opportunities.
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NORTHEAST SAN FERNANDO VALLEY STUDY AREA
CALL TO ACTION
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CALL TO ACTION• The resources and efforts invested in this Study deserve action by all
parties and constituencies.
• Momentum generated by the Study must not be lost or diluted by delaying implementation.
• The NESFV economic development strategy can succeed, despite uncertainty economic conditions, by organizing to publish and market the region’s strengths.
• A touch of realism is needed; strengthen your base; go after businesses and industries likely to be attracted to the region; overcoming the “image” hurdle will take some time.
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NORTHEAST SAN FERNANDO VALLEY STUDY AREA
MASTER PLAN
(1 & 5 YEAR ACTION PLAN)
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RETENTION AND EXPANSION OF EXISTING BUSINESS
• Redevelop obsolete industrial areas within the enterprise & empowerment zone to provide modern space to meet the unmet demand. Particularly in CRA Project Areas.
• Work with large property owners to reclaim and redevelop mining and landfill sites.
• Identify business by sector and size & survey annually.
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RETENTION AND EXPANSION OF EXISTING BUSINESS (cont’d)
• Engage key service providers & community leaders in program
• Identify appropriate technical assistance service providers using RBAN Notebooks.
• Maintain consistent follow-up to identify future needs & secure engagement in program support.
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BUSINESS ATTRACTION
• Package the demographic and incentive contents of this report and provide it to local developers to encourage development and redevelopment of industrial sites and buildings and commercial redevelopment and housing.
• Identify and contact companies and developers that understand household income, urban development and the local market for potential sites.
• Identify parcels and potential industrial park sites such as the Price Pfister, Whiteman Airport, Air Force Base Project, Enterprise zone corridor, landfills, to market to developers and end users.
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BUSINESS ATTRACTION (cont’d)
• Utilize market data and survey results to demonstrate industrial demand. Update data annually at a minimum.
• Establish a protocol system to refer attraction project to technical assistance providers.
• Maintain follow up to identify expansion needs, testimonials, civic engagement.
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NEIGHBORHOOD ECONOMIC DEVELOPMENT
• Schedule a meeting of key players to review plan and discuss roles.
• Seek $125,000 for three years to staff implementation of Action Plan. Possible funding sources include CRA, CDD, Council Offices and EDD.
• Determine programs etc., which may result in most immediate positive results for the business community.
• Accumulate existing information materials for distribution to key companies.
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NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)
• Catalog large sites available for development and redevelopment, such as, Whiteman Airport, Price Pfister, and Air Force property.
• Identify housing development and infill sites to promote for development.
• Evaluate existing zoning and development policies and recommend changes favorable to redevelopment and development in the study area.
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NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)
• Identify policy constraints to job creation and development of desired facilities.
• Expand home ownership programs.
• Identify obsolete retail centers for possible redevelopment as mixed-use villages.
• Establish a local business assistance network of public non-profit and for-profit service providers.
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NEIGHBORHOOD ECONOMIC DEVELOPMENT (cont’d)
• Provide demographics from this study to prospective and existing business to improve their marketing programs.
• Establish Business Improvement Districts where feasible, to provide security, landscaping and other improvements to commercial areas.
• Promote creation of truck routes to limit heavy truck traffic in commercial and residential areas.
• Identify, prioritize and lobby for needed infrastructure improvements such as curb gutters, storm drainage, and street improvements.
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EDUCATION, WORKFORCE, AND TRAINING
• Catalogue current public and private workforce providers and collaboratives using RBAN Notebook and Appendix C.
• Create more and stronger links between employers and workforce providers.
• Conduct employer focused workforce seminars.
• Implement business visitation programs to show students what employment looks like.
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EDUCATION, WORKFORCE, AND TRAINING (cont’d)
• Promote adopt-a-school programs.
• Identify opportunities for adults and young people to receive extra English skills training at the same time in the same general location.
• Recognize programs and graduates to encourage others to participate.
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Thank you.