Advertising Supplement to The Spokesman−Review, Friday, August 17, 2012 1

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2 Advertising Supplement to The Spokesman−Review, Friday, August 17, 2012

Part of the North Idaho Fair

and Rodeo’s charm, heart and

soul is leaving this year.

Chris Holloway, general manager,

sees it from the opposite perspective

as she plans her departure after

14 years: she’ll leave a little bit

of herself behind as well. “It was a hard decision…I love the

fair,” said Holloway. “You live it, you

breathe it, but now it’s time to go

another direction,” said Holloway.

Her passion for the fair began at an

early age, growing up attending fairs

across the region with her father, who

was a racehorse photographer.

When she heard about the top

position open in Coeur d’Alene upon

her graduation from the University

of Idaho, she took the job, figuring it

would be a five-year stint at most.

Now, more than a decade later

Holloway has surpassed the average

number of years a fair manager lasts,

not only because she wanted to be sure

the time was right for herself—but for

the future of the fair as well.

“The average number of years for

fair managers is 10, and I’ve been

thinking about it for the last three,”

said Holloway.

Part of what led to her decision to

finally move on is actually one of the

things she’ll miss the most.

“I took the job mainly for the staff,

the volunteers—they’re such a great

group of people. Now with the board

and the Foundation really established,

there are some great resources to

support the Fair’s growth. If you’re

going to step down, that’s when

you want to do it, so the tradition

continues.”

Started in 2005, the creation of the

North Idaho Fair & Rodeo Foundation

fulfilled a long-time dream of

Holloway’s and the board’s to set up an

avenue for financing major fairgrounds

improvements and programs that

wouldn’t be possible through normal

funding sources.

“I really want people to understand

how the fairgrounds are such a resource

for and an asset to the community,”

said Holloway. “Support and an influx

of revenue are so important to its

growth and success.”

Since the Foundation is a non-profit,

Fair patrons are now able to support

the Fair’s programs and facilities

through tax-deductible monetary gifts,

annual pledges, or to remember the

Fairgrounds in their estate planning.

It also provides a means to solicit

and receive grants from private

foundations.

“We just had our first fundraiser—the

Cowboy Ball—in April, and it was very

successful,” said Holloway. “The money

will go towards capital improvements

as well as heating one of our buildings

so that we

can rent it

year-round

to generate income.”

Plans for the improvements will

be on display at Foundation Park,

during the fair.

While Holloway’s contract runs

through the end of the year, she

has agreed to stay on board until a

suitable replacement is found and

hired, to ensure a smooth transition.

“There are so many details…things

come at you from all directions…the

energy level to deal with that comes

from getting excited about it year

after year and I had started to feel

that excitement a little bit less,” said

Holloway.

Now the things that really excite

Holloway are thinking about the time

she’ll have to focus on her family—

making more memories with her dad,

getting her summers back to spend

with her husband and two kids, and

pursuing her passion of photography.

Chances are she won’t stray far

however, as her girls show in 4-H. And

another of her favorite things about

the fair is “the visual,” which, for a

photographer with a focus on western

culture, is hard to resist.

“It’s just a smorgasbord of smiling

faces, the animals, the commerce going

on…it’s family and friends, people of

all ages having a great time…it’s the

essence of the fair experience.”

Longtime manager handing over reins to others after 14 yearsBy Renee Sande

Marketing Correspondent

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The 4th annual Chicks N Chaps is set for 3 p.m. August. 24. This event (formerly

Cowgirls at Heart) has everything a girl could want: Wrangler-wearing cowboys in town for the North Idaho PRCA Rodeo, line dancing, a mechanical bull, drinks, dinner and shopping. “The objective is to get women involved in rodeo,” said event co-chair Mary Larson. “They’ll get to meet the cowboys, learn how to rope and fi nd out about the judging process.” A live and silent auction will satisfy bargain hunters and big spenders alike in the crowd. Perhaps the most coveted item is a silver belt buckle engraved Chicks N Chaps, North Idaho Fair 2012. “It’s one of a kind,” said Larson. In addition to learning the ins and outs of rodeo competition, attendees will get to practice their roping skills with the guidance of experienced cowboys. They’ll also learn about the animals involved. “Rodeo is the livelihood of a lot of people,” she said. Today’s professional rodeo is unique in modern sports in that it evolved directly from a working-

lifestyle. Early rodeo began as a way for riders to compete at the everyday chores of working ranches throughout the American West. Organizers hope that educating women about the history and background of the sport will make watching it more enjoyable. After swinging a lasso, ladies will be invited to swing their hips during the line dancing lessons. And the truly adventurous can test their grit by seeing how long they can ride a mechanical bull. “It’s a fun event because so much is going on,” Larson said. All that effort is likely to make a girl hungry and thirsty. A catered dinner will be provided by Texas Roadhouse, and Larson said attendees will have access to the Silver Buckle Club’s bar. The $65 registration fee includes all of the above mentioned activities plus Fair admission, preferred rodeo seating, a T-shirt and a gift bag. But Chicks N Chaps is more than just a fun girl’s day out -- it’s a fundraiser. The program was started as a way to raise money for Tough Enough to Wear Pink, an organization that promotes breast

cancer awareness and education in the rodeo community. Chicks N Chaps partners with communities so that funds raised by these events will benefi t local organizations. Proceeds will be divided between the Kootenai Health Foundation Cancer Patient Support Program and the North Idaho Fair Foundation. What could be better? Handsome cowboys, roping, dancing and a delicious dinner all to benefi t worthy causes. “We’re really excited to be helping local cancer patients,” Larson said. To register go to www.northidahofair.com/The-Fair-Rodeo/Special-Events/Chicks-N-Chaps.aspx For additional information contact Mary Larson at (208) 691-2197.

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6 Advertising Supplement to The Spokesman−Review, Friday, August 17, 2012

Liven up your Fair visit with musicians, clownsEntertainment a big draw for eventBy Renee Sande

Marketing Correspondent

Family Fun ParkThe FFP has a new location on the

North Midway. It’s free and open 10

a.m. to 8 p.m. daily. Featuring Curly’s

Funtastic Kid Zone, “Ag-venture” farm

displays and special daily activities, it

not only entertains but educates.

Mutton Bustin’Competitors age 6 and younger

weighing less than 60 pounds can try

to ride a sheep rodeo-style. It takes

place 1, 3:30 and 6 p.m. Thursday, 11:30

a.m., 2 and 5 p.m. Friday, 11 a.m., 1:30

and 5 p.m. Saturday, and 11 a.m., 3 p.m.

and 5 p.m. Sunday. People interested

in participating can sign up 30 minutes

before event time.

MotocrossThis highly competitive and thrilling

racing event has allowed local riders

to compete and win money. On

Wednesday and Thursday, Qualifying

Heats begin at 4:30 p.m., and races at 7

p.m. Reserved Grandstand Seating $5;

Bleacher seating free.

PRCA RodeoHorses, bulls, cowboys and clowns

converge for thrilling fun. With three

shows in the Main Arena, the Rodeo

always promises to amaze you, no

matter your age! Friday 6:30 p.m.,

Saturday 6:30 p.m., Sunday 12:30 p.m.

Reserved seating $5

Draft Horse Show & PullThis show features the “Pull,” in

which horse teams pull sleds of 2,000+

pounds of weight, and the Log Skid, an

agility course, where horses pull two

14-foot logs through a course.

Main Arena: Saturday, 2 p.m.

Demolition DerbyA favorite Sunday event is the

Demolition Derby, where participants

purchase and build cars to destroy

them! 6 p.m. Reserved Grandstand,

Seating $5. Proceeds benefi t Kootenai

Charities.

Earl Wear and HaywireThis “Best Male Artist” for the

third year in a row, according to the

Independent Music Network, was

also voted “Best Band in the Pacifi c

Northwest” in 2001 for hits like

“Walking to Wyoming” and “Blame it

on Jones.” He performs at the South

Stage 5:30 p.m. Wednesday and 1, 3 and

7 p.m. Thursday, and the After Rodeo

Party 8:30-11 p.m. Friday and Saturday.

Fables of the WestThese cowboys are always looking to

lasso audience members, willing or

not! Fables of the West has opened for

Lonestar and Kenny Chesney, and has

appeared on The Tonight Show with

Jay Leno. They’ll be moving around

the grounds all days.

Herb DixonHerb Dixon has been amusing

audiences with his stand-up routine

and impressions for 20 years. He can

be seen at the Midway at 5:30 and

9 p.m. Wednesday, 4:30 and 9 p.m.

Thursday, 4:30 and 7:30 p.m. Friday and

3 and 9 p.m. Saturday.

John DunniganThis “offbeat” musician and

entertainer performs original, often

hilarious, songs about Montana and

Northwest living in the Midway

at 7 p.m. Wednesday, 1 and 3 p.m.

Thursday, 3 and 9 p.m. plus 6 p.m. in

the Foundation Park Friday, 4:30 p.m.

in the Midway and 1:30 and 7 p.m.

Saturday in the Foundation Park, and

2:30 and 4:30 p.m. Sunday.

Strictly Business BandThe Strictly Business Band offers an

ultimate mix of today’s top dance

hits, 70s, 80s, classic rock, R&B,

country and more, 8 pm. Friday and

2 p.m. Saturday at the South Stage.

Ray Stone Swing BandLed by 89-year-old leader and

drummer, Ray Stone, also former

city councilman, educator and Coeur

d’Alene mayor, this popular six-piece

swing band regularly plays throughout

Coeur d’Alene, and will be at the

front entrance at noon Wednesday and

noon-3 p.m. Friday and Saturday.

Comedians that’ll make you laugh, music that’ll make you dance,

the excitement of motocross and Demolition Derby, and the old-

fashioned fun of the Draft Horse Show & Pull are some of the

options at the 2012 North Idaho Fair and Rodeo.

To make sure you don’t miss out on any of the family fun, here’s

when and where you’ll want to be!

Advertising Supplement to The Spokesman−Review, Friday, August 17, 2012 7

For Zach and Katie Bane, the North

Idaho Fair and Rodeo is a family

affair. For the past eight years the

couple has worked tirelessly behind

the scenes to support the fair and fair

staff, and to honor the traditions the

annual event represents.

Katie, a Realtor at Century 21

Beutler & Associates in Coeur d’Alene

said it was family that first got them

connected.

“We got involved when our

daughter Kassidy joined 4-H,” she

said. Kassidy, then 16, raised swine

and steers and showed and sold them

at past fairs. “She bought herself

a pick-up with the proceeds,” said

Katie.

While working with 4-H, which

works with the fair for stock and

other exhibit entries, the Banes

became aware of the ongoing need for

volunteer help.

“The Fair can’t happen without a

tremendous volunteer effort,” Katie

said. “That’s what keeps us coming

back.”

Zach Bane serves on the Fair

Board and the Rodeo Committee. His

experience as owner of Bane Built

Construction came in handy this

year when the fair staff shared a list

of structures that could use some

sprucing up.

“Zach coordinated an effort and

got a group of volunteers together

to improve the rodeo announcer’s

stand,” said Fair Manager Chris

Holloway. “The floorboards were

getting rickety!”

Holloway said other projects

included building new gates for the

bucking chutes. “Those big bulls are

rough on the gates,” she said.

Zach said the most urgent project

was the roping boxes.“They needed to

be modified to PRCA rules–we were

told it had to be done,” Zach Bane

said.

He received help in his refurbishing

efforts from shop students from

Lakeland High School in Rathdrum,

as well as students from the North

Idaho College welding program. Local

businesses pitched in by offering

discounted supplies.

Zach said most of the projects he’s

worked on are the results of deferred

maintenance. “There’s just not

enough time, money or bodies,” he

said.

Katie may not be out there

swinging a hammer alongside Zach,

but she’s using her own skills to keep

the fairgrounds looking spiffy.

This spring, Katie served on

the Cowboy Ball committee. The

inaugural event, held in April, was a

huge success.

“It was a fund-raiser for capital

improvements to the fairgrounds,”

she said. “The tickets sold out and

we raised over $30,000.”

But she’s not resting on any laurels.

“We’re already planning for the 2013

Cowboy Ball. We’re doubling our

venue size, and holding it at the

Jacklin Building on the fairgrounds”

she said.

For the Banes, investing in the

North Idaho Fair and Rodeo is a way

to honor the area’s agricultural roots

as well as support future leaders– like

the kids in their daughter’s 4-H club.

“The impact the Fair and 4-H

has had on our family has been

tremendous,” Katie Bane said. “She’s

learned to cook and sew. Those are

things I don’t know how to do!”

Zach added, “We appreciate the

Fair and Rodeo. It provides a place to

showcase our rural community. We’re

passionate about it and this is our

way of giving back.”

What the family collectively brings

to the table impresses Holloway.

“The Banes appreciate

the traditions behind the

Fair,” she said.

If you would like

volunteer time or

donate, visit http://www.

northidahofair.com/

Bane family continues support of fair projectsBy Cindy Hval

Marketing Correspondent

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8 Advertising Supplement to The Spokesman−Review, Friday, August 17, 2012

For the third year in a row, a

different, tastier kind of rodeo is

creating quite the splash at the

North Idaho Fair.

The Wine Rodeo brings in

participants from all over the world—

Chile, New Zealand, Italy, Argentina,

Spain and France, as well as the

Western United States – and is all

about what’s inside the barrels rather

than maneuvering horses around them.

Organizers say the annual roundup

of reds and whites also adds a touch of

culture to the fair, and gives fairgoers

a chance see what great wines we have

in our area and to taste wines from all

over the world.

“There’s a very vibrant wine

community in our area, and we want

people to know that,” said George

Balling, creator of the event and co-

owner, with wife Mary, of The Dinner

Party, a Coeur d’Alene staging business,

that specializes in dinner party wine

selection and custom wine cellar

design and construction.

“The Wine Rodeo is a great way for

the wineries to get exposure and for

consumers to try a lot of wine in one

location with input from others,” he

said.

The Ballings opened The Dinner

Party in August 2007 in Coeur

d’Alene, and brought along extensive

backgrounds from California wineries.

They soon realized that public

awareness of the talented winemakers

in our region was limited

so they began building and

nurturing an appreciation for

wines. One way might be to

create a wine event in a non-

traditional setting, making it

very accessible for newcomers,

so the North Idaho Fair seemed perfect.

In their first year, they decided to

invite wineries from all over the world

to compete. The winning entries, plus

approximately 100 others, would be on

hand for sipping at the event.

Chris Holloway, fair general manager,

said the idea was original and exciting.

“It’s just fun…it adds something new,”

she said.

In early spring, wine entries start

pouring in, which are then judged in

their varietal category by Balling and

three other area wine connoisseurs.

Each wine that wins its category goes

up for one of two Grand Prizes—Best

in Show Red and Best in Show White,

each of which win a large, custom-

made rodeo belt buckle.

Now in its third year, the Ballings

have decided to make a few changes to

the now popular wine-tasting event.

This year the event has moved to

opening night, Wednesday, for a little

more relaxed atmosphere. The last two

rodeos have preceded the PRCA Rodeo

on Saturday, the busiest night.

Moving the Wine Rodeo to a weekday

also gave the opportunity to move the

event from 3-7 p.m. to 5-8 p.m., to avoid

the searing afternoon heat,

and change the location from

inside the Clubhouse to under the trees

at Foundation Park.

“Wine doesn’t show very well in

the heat…the later time and outdoors

setting will be much more enjoyable

for our guests,” said Balling.

Purchase your tickets in advance for

$25, which includes Fair admission. If

you buy them at the door, the cost is

$20 but doesn’t include Fair admission

($9 for adults).

Advance ticket locations are

available at the North Idaho Fair

office and at The Dinner Party, 3520

N. Government Way (across from

Wholesale Sports and Costco). Cost

includes logo wine glass and five

2-ounce tastes. Additional 2-ounce

tastes may be purchased.

A sister event, the very popular

“Winter Wine Rodeo,” takes place at the

fairgrounds at the end of November.

Balling said this one attracts over 400

people each year and is a “retrospective

tasting” of the same wines from the

upcoming Wine Rodeo.

For more info, visit www.

northidahofair.com/ or call

The Dinner Party at (208) 765-5653.

High-spirited eventWine Rodeo moves to a new nightBy Renee Sande

Marketing Correspondent

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