North Carolina’s Coastal Conference April 14, 2015 Alison T. Willis.
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Transcript of North Carolina’s Coastal Conference April 14, 2015 Alison T. Willis.
- Slide 1
- North Carolinas Coastal Conference April 14, 2015 Alison T. Willis
- Slide 2
- 2013 Commercial Species Availability Source: http://www.st.nmfs.noaa.gov/commercial-fisheries/commercial-landings. Note: the number of species codes listed may not reflect the number of species available for commercial harvest; this graph only serves as a indirect comparison tool.http://www.st.nmfs.noaa.gov/commercial-fisheries/commercial-landings
- Slide 3
- 2013 North Carolina Commercial Landings
- Slide 4
- Economic Importance in a Rural Economy Tourism dollars o Recreational fishing o Commercial fishing Maritime heritage & boat building Fresh, local seafood Jobs & Revenue o In 2013... $72.9 M Ex-Vessel Value $305.2 M in total Economic Impacts o Every job counts in a rural economy! Source: NCDMF License & Statistics Section 2014 Annual Report
- Slide 5
- Todays Challenges Imports (cheaper) Rising costs (fuel, equipment, etc.) Catching less & making more (increasing revenues) Selling the story Putting a face on the fish Misinformation & misunderstanding (education)
- Slide 6
- Trends Over Time
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- New Horizons & Opportunities Increasing demand for North Carolina seafood o 91% of seafood consumed in the US is imported o Supply will always be a challenge o Consumer choice for local caught? Desire for traceability o Knowing the origins of your food
- Slide 8
- What are we doing? Education & outreach NC Catch & Catch groups (www.nccatch.org) o Consumer based focus o Consumer Outreach - NC State Fair, Food shows, Festivals, Etc. Marketing Putting the Face behind the fish! o Connecting fishermen with consumers through multimedia Telling the story. o Branding efforts (Partnerships with NC Catch & NC Growing Together) Partnership development o Chefs, restaurants, processors, distributors & grocery chains o Annual NC Catch Summit (Winter 2016 Carteret County)
- Slide 9
- Industry Needs & Opportunities? Processing capabilities The Future! o Value-added seafood products Statewide & national distribution opportunities Loosing revenue to other states with processing capabilities o Jobs creation in rural areas Every job counts! o Increased revenue for the fishermen, processors & the State Developing markets for underutilized species o Spiny dogfish (Quota: 7.2M Pounds) o Cow-nose rays
- Slide 10
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- Questions? Contact Information: Alison Willis (919) 971-3905 [email protected]