North Carolina Winner’s Circle Healthy Dining Program
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Transcript of North Carolina Winner’s Circle Healthy Dining Program
North Carolina Winner’s Circle Healthy Dining
ProgramKim Shovelin, MPH, RD, LDNMeg Molloy, DrPH, MPH, RD
NC Prevention Partners
APHA November, 2003
What is Winner’s Circle?The Winner's Circle is a healthy dining program of NC Prevention Partners, the Cardiovascular Health, Physical Activity and Nutrition, and Women and Children's Health Programs of the NC Division of Public Health; the NC Department of Public Instruction; and local health agencies; with support from the US Centers for Disease Control and Prevention.
North Carolina Department
of Public Instruction
Our Partners:
NC Prevention PartnersStatewide 501(c) 3 housed in the Institute
of Public Health, UNC-CH with mission:
Putting prevention first for a healthier NC
by fostering partnerships, promoting prevention, and influencing policy
What is Winner’s Circle?• National healthy dining initiative to
create and promote healthy eating out environments
• Operates at local and statewide levels in numerous eating venues
• Piloted in 1999/ 2000
Winner’s Circle Aims• To create healthy eating environments across the
nation by empowering local partners and affiliates to offer various dining venues technical assistance to identify & promote healthy menu items;
• To create consistent, credible and easily recognized nutritional guidance for consumers in participating restaurants (and other eating venues) on menus, doors, menu inserts, brochures, table tents…
• To increase consumer demand for healthy items away from home with marketing tools and local promotions
How Does Winner’s Circle work in NC?
• NC Prevention Partners:– conducts research and develops model &
materials– develops training and tool kits– manages the program– identifies new partners– forms media partnerships– evaluates
• State PAN and Cardiovascular Health Units, NC DHHS support local health departments to implement the program
Who are the local partners? Counties develop or engage existing local
coalitions who are trained to do the Winner’s Circle Program in their community
Partners come from health departments, hospitals, universities, businesses, cooperative extension, dietetic association chapters
How Does It Work in EatingEstablishments?• Locals identify restaurant or NCPP
identifies chain• Commit to participate• Merchandise Winner’s Circle choices in
eating establishment• Communicate participation in Winner’s
Circle via media and public relations• Support from coalitions in counties
Nutrition Criteria This program should first actively guide
food choices that promote health (fruits, vegetables, grains, beans, calcium-rich, bottled water)
Limit fat and sodium Snack food limit sugar and in schools
limit portions Separate criteria for meals, items,
snacks
Where is Winner’s Circle?
• Restaurants (local and chain)• Vending Machines• Schools• Work site cafeterias• Hospitals• Sporting Venues• Convenient Stores
After 3 years, what NC eating out establishmentsare participating?
• 90 of 100 counties in NC• Working towards implementation
in over 50 of 117 school districts• Subway and McDonald’s in NC• launching Golden Corral nationally
What’s in the Works... Approved snack list for vending/
convenient stores Partnerships with key national
organizations Labeling behind the scenes (approved
foods from vendors) Bringing the program to new states
The Website
The Website…www.ncwinnerscircle.org
new website coming: www.winnerscirclehealthydining.com
Email Kim at [email protected]
How Can Winner’s Circle Come to Your State? Winners Circle is expanding nationally Chain expansion across state lines Training available to state health & education
departments NCPP provides:
Rights to use name, logo and all materials Training to cross agency teams Turnkey kit of stickers, manual with a step-by-step
guide and multiple tools Technical assistance Menu of additional services
Key to Success: Turnkey Program• Tools and kit ready to go• Piloted in numerous eating establishments and
populations• Attitude of partnership with eating
establishments• Many merchandising tools • National partners established• Sound nutrition criteria