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North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips...
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Transcript of North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips...
![Page 1: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/1.jpg)
North CarolinaNorth CarolinaSerials ConferenceSerials ConferenceApril 2004April 2004
Panel PresentationPanel Presentation::Impact of E-ResourcesImpact of E-Resources
Mike Phillips - John Wiley & Sons, Inc. ([email protected])
![Page 2: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/2.jpg)
Impact of E-ResourcesImpact of E-Resources
• John Wiley’s E-Resource:– “Wiley InterScience”
– Impact on :• business units• people• culture• products
![Page 3: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/3.jpg)
Impact of E-ResourcesImpact of E-Resources
• John Wiley & Journals ….. period– John Wiley & Sons, Inc - 1807– Peter Wiley - 8th generation Wiley– Just Journals
• no real need to know the customer• no real need to know what customer purchases• know the agents• know the $$$$ & ¢ ¢ ¢ ¢
![Page 4: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/4.jpg)
Impact of E-ResourcesImpact of E-Resources
• Fast forward 190 years– 1807 --> 1997 - 1st year of Wiley InterScience– Impact on business units :
• Management• Technology• Sales• Legal• Marketing• Customer Service
![Page 5: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/5.jpg)
Impact of E-ResourcesImpact of E-Resources
• Impact on Management– New Division : STM - Electronic– Build a Technology Team– Build a Sales Organization– Modify existing business units
• Customer Service, Accounting, Finance, Legal
– Improve communication • within Wiley
• outside Wiley
– Stay very current w/competition & trends
![Page 6: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/6.jpg)
Impact of E-ResourcesImpact of E-Resources
• Impact on Technology– People (WWW)
• Designers • Systems Analysts / Programmers - searching /
indexing / presentation • Network - Speed / Security / Uptime /
Backup / Disaster Recovery • Connectivity - IP addresses / Remote Access• Usage Statistics• Back Office Systems - Acctng, Cust Svc, Legal...
![Page 7: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/7.jpg)
Impact of E-ResourcesImpact of E-Resources
• Impact on Sales– Build a Team– Develop Sales / Pricing Model– Develop negotiation strategies– Need to know customer– Need to know customer purchases
![Page 8: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/8.jpg)
Impact of E-ResourcesImpact of E-Resources
• Impact on Legal– Lawyers– Electronic Licensing
• Academic Institutions / Consortia / Corporations • Terms of Usage• State Regulations• Confidentiality• Cancellations• Archiving
![Page 9: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/9.jpg)
Impact of E-ResourcesImpact of E-Resources
• Impact on Marketing– Direct Mail– E-mail– Promotions– Collateral– Presentations– Conferences
![Page 10: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/10.jpg)
Impact of E-ResourcesImpact of E-Resources
• Impact on Customer Service– Customer detail– Invoice issues - customer / agent– Access issues– Back Office Systems
• Integration of historical data w/new systems• Customer Svc / Accounting / Finance / Collections
![Page 11: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/11.jpg)
Impact of E-ResourcesImpact of E-Resources
• Impact on Product– Non-Journal Products
• Different content / design• Cross-product integration• Different pricing models / archival rules• New cross-product promotions
– Knowing what customer may need / want• now / next
![Page 12: North Carolina Serials Conference April 2004 Panel Presentation: Impact of E-Resources Mike Phillips - John Wiley & Sons, Inc. (miphilli@wiley.com)](https://reader036.fdocuments.in/reader036/viewer/2022082816/56649f445503460f94c65926/html5/thumbnails/12.jpg)
Impact of E-ResourcesImpact of E-Resources
• Wiley - 2004 and beyond– Evolve– Adapt– Listen– Learn– Improve