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N O R T H B A Y B U S I N E S S J O U R N A L A N D W I N E I N D U S T R Y B U S I N E S S J O U R N A L

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Editorial calendar is subject to changeMarch 13, 2014

JANU

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Dec. 30 Dec. 16, ‘13 Dec. 20, ‘13 ‘13 Review & ‘14 The Year Ahead Network Solution Companies 2013 Employment and Job Trends

Jan. 6 Dec. 23, ‘13 Dec. 27, ‘13 Estate & Tax Planning Credit Unions Technology Trends

Jan. 13 Dec. 30, ‘13 Jan. 3 Wine Industry Business Journal – Law Cooperages / Barrel Brokers Book of Lists Education Celebration

Jan. 20 Oct. 28,‘13 Nov. 1, ‘13 Book of Lists

Jan. 27 Jan. 13 Jan. 17 Spotlight: Leaders in Commercial Banking Financial Resources for Business

Feb. 3 Jan. 20 Jan. 24 Business Insurance Insurance Agencies (employee benefits) Manufacturing Update Precision Sheet Metal Companies

Feb. 10 Jan. 27 Jan. 31 Sonoma County Business Forecast Electrical Contractors Spotlight: North Coast Craft Brewing

Feb. 17 Feb. 3 Feb. 7 Wine – Banking & Finance Banks and Lenders to the Wine Industry SSU Economic Outlook Health Care HMOs / PPOs Conference 2/19 Jan. 13 Jan. 24 Santa Rosa Chamber *Special Insert

Feb. 24 Feb. 10 Feb. 14 Hospitality & Tourism Office Equipment Dealers Accounting Biotech and Biomed companies Jan. 20 Jan. 31 SSU Economic Outlook *Special Insert

Mar. 3 Feb. 17 Feb. 21 Spotlight: Law Firm Managing Partners Law Firms Economic Development Agencies

Mar. 10 Feb. 24 Feb. 28 Wine – Bottles & Glass Independently Owned Wineries Education Commercial Real Estate Brokers IMPACT Marin

Mar. 17 Mar. 3 Mar. 7 Construction Commercial Contractors

Mar. 24 Mar. 10 Mar. 14 Banking & Finance Residential Real Estate Brokers Impact Marin Report Private Schools Commercial Real Estate

Mar. 31 Mar. 17 Mar. 21 Spotlight: Leaders in Health Care North Bay Nonprofit Organizations (2 pages) Corporate Philanthropy The Green Report Awards Luncheon Mar. 10 Mar. 14** Partners in Philanthropy *Special Insert **Nonprofit questionnaires due March 17

2 0 1 4 F I R S T Q U A RT E R

Sponsored by:

SPECIAL SUPPLEMENT TO NORTH BAY BUSINESS JOURNAL MARCH 31, 2014

Bank of Marin

Partners inPhilanthropy

THE NORTH BAY’S TOP NONPROFITS AND THEIR CHARITABLE PARTNERS

Including pro�les of the 1st Annual North Bay

Corporate Philanthropy Award recipients




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Apr. 7 Mar. 24 Mar. 28 Wine – Vineyard Management Wine Label Printers Business Insurance Payroll Services

Apr. 14 Mar. 31 Apr. 4 Succession Planning & Wealth Management Meeting Spaces (2 pages) Technology-Social Media Web Development & Social Media Companies

Apr. 21 Apr. 7 Apr. 11 Wine Conference Report Custom Crush Facilities Wine Industry Employment & Job Trends Insurance Resources for the Wine Industry Conference

Apr. 28 Apr. 14 Apr. 18 Health Care Senior Communities Commercial Real Estate Largest Deals Chambers Forty under 40 Forty under 40 Forty under 40 Gala

May 5 Apr. 21 Apr. 25 Education Environmental firms Construction Building the North Bay Green Building Projects Conference

May 12 Apr. 28 May 2 Spotlight: SBA Lenders Internet Service Providers Law – Focus on Bar Associations Farmers Markets

May 19 May 5 May 9 Wine – Environmental Issues Wine companies Investment Strategies & Wealth Mgmt. Residential Mortgage Lenders

May 26 May 12 May 16 Manufacturing Update Precision Sheet Metal Companies The Napa Business Report Napa Building Permits Apr. 14 Apr. 25* Financial Resource Guide *Articles due April 18

June 2 May 19 May 23 Marin County Business Forecast Private Employers – Marin County Construction Marin County Building Permits

June 9 May 26 May 30 Spotlight: Leaders of HR Business Parks Education Office Furniture Dealers Facilities Manager Apr. 28 May 9* Health Care & Healthy Living Guide *Articles due May 2 Awards

June 16 June 2 June 6 Facilities Managers Awards Architectural Firms Commercial Real Estate Solar Companies

June 23 June 9 June 13 Wine – Spotlight: Leaders at Ind. Wineries Corks & Stoppers Accounting Irrigation Equipment June 2 June 6 Women in Business

June 30 June 16 June 20 Banking & Finance Banks Based in the North Bay Women in Business Hospitality & Tourism North Bay Golf Courses Awards Gala



2 0 1 4 S E C O N D Q U A RT E R

Law – Focus on Bar Associations Farmers Markets

compiled by Jeff QuackenbushBusiness Journal Staff ReporterIn this interview and his presentation at

the North Bay Business Journal Construction Conference 2011 on May 10, Paul Campos, senior vice president of governmental affairs and general counsel of the Building Indus-try Association of the Bay Area, will explore emerging area-wide actions by “super-regulators” and how contractors can have a say in the outcome of those decisions.

BIA of the Bay Area is a trade group representing more than 500 companies connected to home construction. Mr. Cam-

9

Building the North BayS P E C I A L P U L L - O U T S E C T I O N

S U P E R R E G U L AT O R S :

Q&A withPaul CamposSenior vice president of governmental affairs and general counsel, BIA of the Bay Area

See Paul Campos page 15

Paul Campos

compiled by Jeff QuackenbushBusiness Journal Staff ReporterMajor areas of opportunity for con-

struction in the North Bay are commercial tenant improvements, multifamily hous-ing, health care facilities and energy-ef�ciency retro�ts, according to a panel of experts set to speak at the Business Journal’s Construction Conference 2011 on Tuesday.

Panelists include Paul Elmore, presi-dent of RNM Properties; Dave Leff, presi-dent of Leff Construction; Bob Mitsch, vice president of facility planning and develop-ment for Sutter Health; and Keith Rogal, partner of Rogal + Walsh + Mol.

Mr. Elmore joined RNM in 2000 as direc-tor and became president in 2001. RNM was started in 1993 and has built more than 3 mil-lion square feet in the western U.S., includ-ing several hundred thousand square feet of existing of�ce and industrial space in south Petaluma. The company also has a few hundred thousand square feet of such space

O P P O R T U N I T I E S A H E A D , M A K I N G G R E E N R E A L :

Construction conference panelists tell what to expect

approved for construction in the city.Mr. Leff started his Sebastopol-based

design-build company in 1978, focusing on alternative-energy systems, remodeling and renovation, and downsized homes

from the outset. In the past few years, the company has lev-eraged its know-how into a new income stream of building-

performance evaluations and retro�ts.Mr. Mitsch oversees Sutter Health’s plan to

upgrade its facilities to withstand earthquakes

as well as incorporate the “�ve big ideas” of the organization’s “lean project delivery.” Those ideas are to optimize the project more than just the elements, collaborate during design and construction, create a network of commitments, increase relatedness and couple learning with action. One of Sutter’s current projects is a replacement hospital under construction north of Santa Rosa.

Mr. Rogal has been involved with redevelopment of challenging North Bay properties for a number of years, �rst with the transformation of a mobile-home park

See Opportunities page 10

Paul Elmore, president of RNM Properties; Dave Leff, president of Leff Construction; Bob Mitsch, vice president of facility planning and development for Sutter Health; and Keith Rogal, partner of Rogal + Walsh + Mol

MAKING GREEN REALTo see questions and answers posed to other construction conference “Making Green Real” panelists, go to NorthBayBusinessJournal.com

by Jeff QuackenbushBusiness Journal Staff Reporter

Potential for signi�cant projects on the horizon is limited to a few “bright spots” in business sectors that are moving forward with construction, according to a poll of North Bay architecture �rms to be presented at the Business Journal’s Construction Conference 2011 on Tuesday.

This year, many of the dozen or so polled design �rms are aggressively looking for work and doing so with substantially reduced staffs, according to responses from about a dozen �rms collected by Roger Nelson, president of Petaluma-based commercial general contractor Midstate Construction.

“It is certainly down from 2001 and 2007, when it was done before,” Mr. Nelson said about his “Nelson Index.”

Schools and public projects are most of the types of jobs Nelson Index �rms are tackling, and less than a quarter of their work is coming from of�ce, industrial and retail projects, the �rms told Mr. Nelson.

And because of the large inventory of available com-

mercial space and �urry of recent leasing activity from �rms taking advantage of low rents on buildings that have sold recently for as little as a third of the cost to build new ones, contractors should be gearing up to do more tenant-improvement jobs for the foreseeable future, he said.

Indeed, while total building permit value for Sonoma County increased nearly 9.5 percent last year from 2009, nonresidential alterations and additions – the Construction Industry Research Board classi�cation that includes tenant improvements – increased 50 percent and was the major factor in the 31 percent jump in nonresidential construction in that timeframe. Such work on existing buildings in the county increased to 72 percent of all nonresidential permits last year from 63 percent in 2009.

The nonresidential alterations in Sonoma County offset virtually no growth in homebuilding permits for Sonoma County last year from 2009. “All over our market area, everything is down – both commercial and residential,” said Keith Woods, chief executive of�cer of the North

Coast Builders Exchange, which covers Lake, Mendocino and Sonoma counties.

With local construction activity slowed substantially from the peak in 2006, contractor groups have been reaching out to local governments to expedite the review of the projects set to take bids from a local construction industry eager for work, according to Mr. Woods. The Construction Coalition, led by 11 building industry associations and companies, has been making progress toward this goal, even with signi�cant cutbacks in local government staf�ng, according to Doug Hilberman of Axia Architects and coalition chairman.

“One thing that is very bene�cial for agencies and the construction industry is to facilitate dialogue earlier in the [building department ef�ciency policy-making] process, so we can bring resources in to suit their needs,” he said. All permitting departments are involved in the “very respectful dialogue” to one degree or another.

The Construction Conference 2011 will be at the Foun-taingrove Inn in Santa Rosa starting at 7:30 a.m. Tuesday.

Construction Conference overview: A few ‘bright spots’ on the horizon

Apr. 14 Apr. 18 Health Care Senior Communities

5

Wine IndustryF O C U S : W I N E C O N F E R E N C E R E P O R T

BusinessJournal

See Clements page 7

by Jeff QuackenbushBusiness Journal Staff ReporterThis fall Sonoma State University’s

Wine Business Institute plans to launch a three-level online Wine Business Manage-ment Certi�cate series of courses.

For several years at various wine indus-try conferences across the country, institute faculty members have heard from profes-sionals interested in course information and completion certi�cates, but are unable to relocate to the North Bay to pursue it, according to Director Ray Johnson.

“It’s the next natural point of growth for us,” he said. “People in other countries have heard of us, too, and time zones would not be an issue.”

Institute faculty and industry partners would teach the courses. Books would be available from the university bookstore or

Currently, the 2011 grape markets in Sonoma and Napa have become more active. Market discussions and more transactions occurred in the �rst quarter of 2011 than during the same period in 2009 and 2010.

In January of this year, Turrentine Bro-kerage's predictions for several years of a coming structural shortage of grapes came to pass, as more buyers, and buyers with higher priced brands, entered the market for bulk 2009 Napa cabernet sauvignon. In a short time, the price jumped above $20 a

by Jeff QuackenbushBusiness Journal Staff ReporterROHNERT PARK -- Sonoma State Uni-

versity's Wine Business Institute is expanding its reach nationally and internationally, �rst by making certi�cate courses available online for far- ung professionals then as one of a three business schools worldwide to be a host site for a traveling wine MBA program.

Sonoma State has forged a partnership with the Bordeaux School of Management to host a cohort of up to a couple dozen students for two weeks of intense coursework and on-site visits to wine operations throughout the North Coast.

The 137-year-old French institution started a wine MBA program in 2001, and it will expand to include the spirits industry next year. In addition to classes in Bordeaux, the students travel to partner schools in several

GRAPE MARKET INSIGHTSBRIAN CLEMENTS

countries. Since 2002, the U.S. stop for the students has been the University of Cali-fornia at Davis.

Starting in January 2012, it will be Sonoma State University.

“About 10 years ago when Bordeaux was setting up the wine program, they origi-nally approached Sonoma State University about becoming a partner, but we were not ready yet,” said Liz Thach, Ph.D., professor of management and wine business.

Sonoma State’s wine business education program in the School of Business and Eco-

nomics has been around for 15 years. However, the institu-tion’s wine MBA program, the only one in the U.S. and one of a handful globally, started of-fering classes only three years ago. Today, the Wine Business Institute has 120 undergradu-ate students, two dozen in the MBA program and hundreds

who take the four-hour Professional Devel-opment Series courses annually.

In February 2010 while Dr. Thach was in

SSU, Bordeaux in MBA partnershipIn�uential program,

formerly at UC, Davis,puts spotlight on university

Ray Johnson and Liz Thach

SSU wine businesscourses go online

See Online page 7See SSU wine page 30

gallon for bulk wine, equivalent to $2,900 a ton for grapes, and passed through $25 a gallon, or $3,725 a ton. Wine from some better lots sold for around $30 per gallon.

We hit a record price of $50 per gallon for a truly reserve quality lot, equivalent of $7,850 a ton, less the cost of oak aging.

Currently, the average price is around $23 to $28 per gallon, but the 2009 inven-tory is disappearing rapidly. Because of that, buyers are being forced to look at 2010 Napa cabernet sauvignon in bulk, and some are walking vine rows looking for 2011 grapes.

A serious frost in the Central Coast has recently shaken up an already tightening market there, but the North Coast is mov-ing at a slower pace.

Still, the North Coast supply- demand

equation seems to be changing for most major varieties. With the market on the edge of change, the size of the 2011 North Coast crop will play a critical role in de-mand and pricing.

The harvest of 2011 will be my 21st year in the wine business. If you’re in this crazy game long enough, you will most likely come to realize that the reason you are spinning head over heels is the cyclical market. The cycles are ampli�ed by greed and panic.

For the last 24 months, the North Coast grape and bulk markets have suffered with the economy. Most grapes on the spot mar-ket – as opposed to grapes sold in previous years under multiple-year contracts – have been selling below farming costs and it ap-peared there was no relief in sight.

'Structural shortage' of grapes brings out buyers in 2011

See Wine conference page 11

by Jeff QuackenbushBusiness Journal Staff ReporterNORTH BAY – Increased wine merg-

ers and acquisitions activity anticipated this year likely won't be dominated by troubled-�nance sales, according to one of the experts at the Business Journal wine business conference Thursday.

Yet sales of wine over $25 a bottle will be closely watched this year to see whether there will be a rebound, albeit slow, to a pre-2006 level of North Coast high-end prices. Or it may be that brands and as-sets currently structured for high-end operations will have to be revalued if the current largely under-$35 market persists, according to Mario Zepponi, a principal of wine industry transaction brokerage Zep-poni & Company in Santa Rosa.

"Our expectation is that there will be more M&A activity this year than last year," he said. "People think it is because more own-ers are in trouble, but that's not the case."

Mr. Zepponi will be part of a panel on mergers and acquisitions at the BUSINESS JOURNAL's Wine Industry Conference 2011 on Thursday morning. A sell-out audi-ence of 450 also will hear from M&A panel members Peter Byck of Winery Exchange, Bill Foley of Foley Family Wines, Dan Leese of V2 Wine Group, Stewart Resnick, owner and chairman of Roll Global that includes and Justin Winery and Vineyards, and Pete Scott of The Vincraft Group.

Two motivations for a number of an-ticipated wine business sales this year are shareholder or partner disagreements and "owner fatigue," Mr. Zepponi said.

Multiple owners provide ample oppor-tunities for disagreements over company management, he said. But those differences easily grow wider when an operation has

Conference to address M&Aoutlook, directsales, new media




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July 7 June 23 June 27 Business Insurance Insurance Agencies (property/casualty) Irrigation Equipment (wine)

July 14 June 30 July 5 Commercial Real Estate Sonoma County Building Permits Top Manufacturing Awards Top Manufacturers Awards report Women-owned Companies Reception

July 21 July 7 July 11 Wine – Software & Direct Shipping Accounting Resources for the Wine Industry Technology Occupational Health Programs

July 28 July 14 July 18 Construction Construction Projects Law Breweries

Aug. 4 July 21 July 25 The Green Report Telecom Equipment Manufacturers Employment & Job Trends

Aug. 11 July 28 Aug. 1 Spotlight: CFO Recognition Awards Private Employers – Solano County CFO Awards Olive Oil Producers Reception

Aug. 18 Aug. 4 Aug. 8 Wine – Insurance Wine software providers Health Care & Healthy Living Health Clubs July 7 July 18* Legal & Accounting Resource Guide (*Articles due July 11)

Aug. 25 Aug. 11 Aug. 15 Education Wealth Management Companies Wealth Management Private employers – Napa County IMPACT Napa IMPACT Napa Conference

Sept. 1 Aug. 18 Aug. 22 North Bay Manufacturing Janitorial Companies Fast-Growing Companies Contract Manufacturers

Sept. 8 Aug. 25 Aug. 29 Construction HVAC Contractors Accounting Commercial Landscapers Aug. 4 Aug. 15* PASCO Special Insert *Articles due Aug. 8

Sept. 15 Sept. 2 Sept. 5 Wine – Packaging & Design Wine Production Equipment Law North Bay Casinos

Sept. 22 Sept. 8 Sept. 12 Health Care Trends Hospitals Commercial Real Estate Public Companies Best Places to Work Sept. 2 Sept. 5 Best Places to Work Best Places to Work

Sept. 29 Sept. 15 Sept. 19 Business Succession & Estate Planning Shopping Centers Business Insurance Trust Departments Insurance Companies



2 0 1 4 T H I R D Q U A RT E R




Oct. 6 Sept. 22 Sept. 26 Spotlight: Leaders In Contracting Private Employers – Sonoma County IMPACT Sonoma IMPACT Sonoma Small Manufacturers (non-food) Conference Sept. 2 Sept. 12* North Bay Leadership Council*Special Insert

Oct. 13 Sept. 29 Oct. 3 Wine – Harvest Report Legal Resources For The Wine Industry Education Colleges & Universities

Oct. 20 Oct. 6 Oct. 10 Residential Real Estate Commercial printers Nonpro� t Boot Camp Employment & Job Trends Mid-sized Manufacturers (non-food) & Leadership Awards

Oct. 27 Oct. 13 Oct. 17 Banking and Finance Banks Based Elsewhere Commercial Real Estate Law Food Processors Networking Reception IMPACT Solano Oct. 6 Oct. 17 Commercial Real Estate Leasing Guide *Article Due Oct. 10

Nov. 3 Oct. 20 Oct. 24 The Napa Business Report Accounting Firms IMPACT Solano Spotlight: Leaders In Comm. Develop. Property Management Companies Sept. 22 Oct. 3* Senior Living Guide *Articles Due Sept. 26

Nov. 10 Oct. 27 Oct. 31 Wine – Wine Lending Bottles & Wine Packaging Healthiest Companies Health Care Conference Report Software & Video Game Developers Awards & Conference

Nov. 17 Nov. 3 Nov. 7 Spotlight: Leaders In Accounting Plumbing Contractors Food & Ag Food & Ag Industry Report Computer and Job Training Facilities Industry Conference Oct. 13 Oct. 24* Sonoma County Alliance*Special Insert

Nov. 24 Nov. 10 Nov. 14 Laws That Impact Business Business Legislation Business Insurance Highest Paid Executives

Dec. 1 Nov. 17 Nov. 21 Banking & Finance SBA Lenders Top RE Projects Awards Gala Technology Title Companies Top Real Estate Projects Wine Industry Awards

Dec. 8 Nov. 24 Nov. 28 Wine – Industry Business Trends Grapevine Nurseries Wine Industry Awards Report Staffing Companies North Bay Manufacturing Nov. 17 Nov. 21 Market Fact Book

Dec. 15 Dec. 1 Dec. 5 Spotlight: Chief Information Officers Engineering Firms Health Care Trends Shipping companies

Dec. 22 No Issue

Dec. 29 Dec. 15 Dec. 19 2015: The Year Ahead Network Solution Companies Employment & Job Trends

Jan. 2015 Oct. 28 Nov. 3 2015 Book of Lists

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2 0 1 4 F O U RT H Q U A RT E R

Dec. 15 Dec. 19 2015: The Year Ahead Network Solution Companies

Our Unique Position.Your Marketing Strength.

Marketing and Demographic Informationfor your advertising planning

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• The Business Journal is their primary source of local business news

• Our Readers are top Business Leaders … and a Unique audience

• Our Readers exert great influence on the purchase of products and services for their businesses

• Our Readers enjoy reading us in print and online (where readership and research inquiries are growing)

The Business Journal’s Market Position

(Print and Online)

Best told by our

Readers:

READEX Business Journal subscriber survey



Who ReadsThe Business Journal


67%are an Owner,

Partner and/or C-level

43% are Owners of their company

17% are Presidents of their company

15% are CEOs of their company

$2,530,000 is a subscriber’s average net worth

70% male

30% female

53 years-old is average age

84% have a college or postgraduate degree



Scope of Subscribers Businesses


Number of employees:173 Average

13 Median

Gross Sales:$123 million Average$2.7 million Median



SubscribersPurchasing

Influence


50% influence the purchase of accounting services

23% influence mergers and acquisitions

48% influence advertising services

47% influence banking services

32% influence construction or architecture services

43% influence education or training services

46% influence health benefits

42% influence legal services

41% influence real estate or site selection

31% influence travel services



Business Journal subscribers’ primary source of local business news:29% – North Bay Business Journal

18% – The Press Democrat

4% – Internet

2% – Marin Independent Journal

2% – Napa Register

2% – Local television

1% – Local radio

0% – North Bay Biz Magazine

38% – Multiple responses

The Business Journal’s Readership is

Unique


Publications Business Journal

readers subscribe to:100% – North Bay Business Journal

61% – The Press Democrat

40% – North Bay Biz Magazine

30% – San Francisco Chronicle

11% – Marin Independent Journal

7% – Napa Register



Staff:Brad BollingerEditor and PublisherAward-winning, 25+ years experience as North Bay business editor and columnist

Joann Dinova, Research Manager

Jeff Quackenbush, Staff Reporter and Interactive editor12 years covering North Bay commercial real estate and wine industry

Dan Verel, Staff Reporter3 years covering North Bay health care and education

Eric Gneckow, Staff Reporter2 years covering North Bay banking and finance

The Business Journal’s Newsroom

The Business Journal has the largest business news

organization in the North Bay.

The Business Journal has staff reporters, not freelance

writers, covering industry beats. The Business Journal reporters stay in touch and

keep their fingers on the pulse of the North Bay businesses

on a daily basis.

The staff generates local business news not available

anywhere else, therefore the Business Journal becomes a must-read for local business

owners and managers.



The Business Journal’s Circulation

Print 2012

Total distribution (minus office copies) 6,975

Paid circulation (non bulk subscriptions) 3,986

Online 2012

Unique visitors (monthly average) 48,493*

Page views (monthly average) 188,686*

Total: 2 Million +**

annual page views

Source:USPS; Sonoma Media Investments Online Traffic Report

* Through October 2012 ** Estimate



Events & Conferences

2014 Book of Lists Celebration ................................................................. January

Sonoma State University/ Business Journal Economic Outlook Conference ................................................................ February

Impact Marin Conference ........................................................................... April

Wine Industry Conference .......................................................................... April

Forty Under 40 Awards Reception ......................................................... April

Construction Conference ............................................................................ May

Facilities Manager Awards ........................................................................... June

Women In Business Awards ....................................................................... June

Manufacturing Awards .................................................................................. July

CFO Awards ........................................................................................................ August

Impact Napa Conference ............................................................................. August

Casino Industry Conference ...................................................................... September

Best Places To Work Awards Reception .............................................. September

Impact Solano Conference .......................................................................... September

Commercial Real Estate Network Reception .................................... October

Impact Sonoma Conference ....................................................................... October

Nonprofit Boot Camp & Leadership Awards .................................... October

Food & Ag Industry Conference ............................................................. November

Health Care Conference & Healthiest Company Awards .......... November

Top Real Estate Projects Awards Gala ................................................... December

Wine Executives & Supplier Awards ..................................................... December



North BayBusiness Journal

OpportunitiesIndustry Specific Special

Reportsand

related events

compiled by Jeff QuackenbushBusiness Journal Staff ReporterIn this interview and his presentation at

the North Bay Business Journal Construction Conference 2011 on May 10, Paul Campos, senior vice president of governmental affairs and general counsel of the Building Indus-try Association of the Bay Area, will explore emerging area-wide actions by “super-regulators” and how contractors can have a say in the outcome of those decisions.

BIA of the Bay Area is a trade group representing more than 500 companies connected to home construction. Mr. Cam-

9North Bay Business Journal

May 9, 2011Building the North BayS P E C I A L P U L L - O U T S E C T I O N

S U P E R R E G U L AT O R S :

Q&A withPaul CamposSenior vice president of governmental affairs and general counsel, BIA of the Bay Area

See Paul Campos page 15

Paul Campos

compiled by Jeff QuackenbushBusiness Journal Staff ReporterMajor areas of opportunity for con-

struction in the North Bay are commercial tenant improvements, multifamily hous-ing, health care facilities and energy-ef�ciency retro�ts, according to a panel of experts set to speak at the Business Journal’s Construction Conference 2011 on Tuesday.

Panelists include Paul Elmore, presi-dent of RNM Properties; Dave Leff, presi-dent of Leff Construction; Bob Mitsch, vice president of facility planning and develop-ment for Sutter Health; and Keith Rogal, partner of Rogal + Walsh + Mol.

Mr. Elmore joined RNM in 2000 as direc-tor and became president in 2001. RNM was started in 1993 and has built more than 3 mil-lion square feet in the western U.S., includ-ing several hundred thousand square feet of existing of�ce and industrial space in south Petaluma. The company also has a few hundred thousand square feet of such space

O P P O R T U N I T I E S A H E A D , M A K I N G G R E E N R E A L :

Construction conference panelists tell what to expect

approved for construction in the city.Mr. Leff started his Sebastopol-based

design-build company in 1978, focusing on alternative-energy systems, remodeling and renovation, and downsized homes

from the outset. In the past few years, the company has lev-eraged its know-how into a new income stream of building-

performance evaluations and retro�ts.Mr. Mitsch oversees Sutter Health’s plan to

upgrade its facilities to withstand earthquakes

as well as incorporate the “�ve big ideas” of the organization’s “lean project delivery.” Those ideas are to optimize the project more than just the elements, collaborate during design and construction, create a network of commitments, increase relatedness and couple learning with action. One of Sutter’s current projects is a replacement hospital under construction north of Santa Rosa.

Mr. Rogal has been involved with redevelopment of challenging North Bay properties for a number of years, �rst with the transformation of a mobile-home park

See Opportunities page 10

Paul Elmore, president of RNM Properties; Dave Leff, president of Leff Construction; Bob Mitsch, vice president of facility planning and development for Sutter Health; and Keith Rogal, partner of Rogal + Walsh + Mol

MAKING GREEN REALTo see questions and answers posed to other construction conference “Making Green Real” panelists, go to NorthBayBusinessJournal.com

by Jeff QuackenbushBusiness Journal Staff Reporter

Potential for signi�cant projects on the horizon is limited to a few “bright spots” in business sectors that are moving forward with construction, according to a poll of North Bay architecture �rms to be presented at the Business Journal’s Construction Conference 2011 on Tuesday.This year, many of the dozen or so polled design �rms are aggressively looking for work and doing so with substantially reduced staffs, according to responses from about a dozen �rms collected by Roger Nelson, president of Petaluma-based commercial general contractor Midstate Construction.“It is certainly down from 2001 and 2007, when it was done before,” Mr. Nelson said about his “Nelson Index.” Schools and public projects are most of the types of jobs Nelson Index �rms are tackling, and less than a quarter of their work is coming from of�ce, industrial and retail projects, the �rms told Mr. Nelson.And because of the large inventory of available com-

mercial space and �urry of recent leasing activity from �rms taking advantage of low rents on buildings that have sold recently for as little as a third of the cost to build new ones, contractors should be gearing up to do more tenant-improvement jobs for the foreseeable future, he said.Indeed, while total building permit value for Sonoma County increased nearly 9.5 percent last year from 2009, nonresidential alterations and additions – the Construction Industry Research Board classi�cation that includes tenant improvements – increased 50 percent and was the major factor in the 31 percent jump in nonresidential construction in that timeframe. Such work on existing buildings in the county increased to 72 percent of all nonresidential permits last year from 63 percent in 2009.The nonresidential alterations in Sonoma County offset virtually no growth in homebuilding permits for Sonoma County last year from 2009. “All over our market area, everything is down – both commercial and residential,” said Keith Woods, chief executive of�cer of the North

Coast Builders Exchange, which covers Lake, Mendocino and Sonoma counties.With local construction activity slowed substantially from the peak in 2006, contractor groups have been reaching out to local governments to expedite the review of the projects set to take bids from a local construction industry eager for work, according to Mr. Woods. The Construction Coalition, led by 11 building industry associations and companies, has been making progress toward this goal, even with signi�cant cutbacks in local government staf�ng, according to Doug Hilberman of Axia Architects and coalition chairman.“One thing that is very bene�cial for agencies and the construction industry is to facilitate dialogue earlier in the [building department ef�ciency policy-making] process, so we can bring resources in to suit their needs,” he said. All permitting departments are involved in the “very respectful dialogue” to one degree or another.

The Construction Conference 2011 will be at the Foun-taingrove Inn in Santa Rosa starting at 7:30 a.m. Tuesday.

Construction Conference overview: A few ‘bright spots’ on the horizon

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