NORTH AMERICA / WINNERS & FINALISTS - Effie

® Effie is a registered trademark / service mark of Effie Worldwide, Inc.Effie Worldwide is a 501(c)(3) nonprofit educational organization.

Awarding Ideas That Work

NORTH AMERICA / WINNERS & FINALISTS

2016

2 2016 EFFIE AWARDS / NORTH AMERICA / WINNERS

AUTOMOTIVE - VEHICLES BEAUTY

Lexus NX The Lincoln Motor Company Pantene

The “Personal SUV” that Goes Beyond Utility Lexus

Lincoln Brand Reinvention The Lincoln Motor Company

Pantene Haircast Procter & Gamble

Team One* Hudson Rouge* Skunk

Leo Burnett/Arc* Starcom*The Weather Channel

BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL

Beringer Miller High Life Diet Dr Pepper

Beringer Taste Station Treasury Wine Estates

I Am Rich MillerCoors

Big Problem, Lil’ Solution Dr Pepper Snapple Group

TWINOAKS* Bench DogsNews America Marketing

Leo Burnett/Arc* DigitasLBi

Deutsch LA* Initiative

WINNERSThe North American Effie Awards honor the most effective marketing efforts of the year. An annual program, the competition attracts case studies from the most effective marketing communications efforts in the United States and Canada.

After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to show it worked.

Award levels – gold, silver and bronze – will be announced and presented at the 2016 North American Effie Awards Gala on Thursday, June 2, in New York City.

Congratulations to this year’s winners.

* Indicates lead agency

BEVERAGES - NON-ALCOHOL BRAND EXPERIENCE

Gatorade Mountain Dew Kickstart Foot Locker UPS

Keep Sweating Gatorade

Mtn Dew Kickstart Comes Alive PepsiCo

#HorseWithHarden Foot Locker Inc

Wishes Delivered UPS

TBWA\Chiat\Day Los Angeles* OMDFleishmanHillard

BBDO New York* OMDVaynerMedia

BBDO New York* PHD Media

Ogilvy & Mather* Maxus USAT3 Moxie


BRANDED CONTENT

EA Madden NFL ’15 Gerber Target

The Madden GIFERATOR EA Sports

Together, We’ve Got This Nestle Infant Nutrition

#MoreMusic Target

Heat* Grow*

Ogilvy & Mather* OgilvyOneGlobal Strategies

Deutsch LA* Haworth Marketing + Media

BRANDED UTILITY BUSINESS-TO-BUSINESS

CVS Health IBM IBM

Cigarettes Out. Health In. CVS Health

Mobile World Congress IBM

US Open Sessions with James Murphy IBM

BBDO New York* MindshareEdelmanThe Marketing Arm

Ogilvy & Mather* OgilvyOneNeo@Ogilvy

Ogilvy & Mather*

BUSINESS-TO-BUSINESS CORPORATE REPUTATION

SAP TECGEN United States Postal Service UPS

Run Simple SAP

FDIC Tradeshow INVISTA

This Is Our Season United States Postal Service


BBDO New York* PHDeg+ WorldwideRAPPCritical Mass

Partners + Napier* McCann* Universal McCannWeber ShandwickMRM // McCann


DAVID VS. GOLIATH

Mr. Sketch New Balance Tillamook Volvo Cars

Farting fruit breathe new life into Mr. Sketch Newell Rubbermaid

New Balance 4040v3 | Claim Your Power New Balance

Dairy Done Right Tillamook

The Greatest Interception Volvo Cars of North America

BBH New York* PHD

Arnold Worldwide* PGR MediaAlmighty

72andSunny* Horizon Media

Grey New York* MindshareWE Communications


ELECTRONICS ENTERTAINMENT & SPORTS

Apple EA Madden NFL ’15 Halo 5: Guardians

Apple iPhone 6 ‘World Gallery’ Apple Inc.

Madden Season EA Sports

Truth, Lies and Video Games Microsoft

TBWA\Media Arts Lab* OMD*

Heat*

twofifteenmccann* Ayzenberg GroupEmpower Media Team

FASHION FINANCE

Converse Lane Bryant KeyBank

Converse. The Chuck Taylor All Star II Launch. Converse

#ImNoAngel Lane Bryant

KeyBank – Mission Responsible KeyBank

Anomaly* PHD*

Laird+Partners* The Media KitchenPaul Wilmot Communications

MITHUN*

GOODWORKS - BRANDS GOODWORKS - NON-PROFIT

CVS Health National Football League Ad Council Bay Area Council

Too Small to Fail


Listen: Help End Domestic Violence and Sexual Assault National Football League

Love Has No Labels Ad Council

Talking is Teaching: “Talk, Read, Sing” Bay Area Council Too Small to Fail


Grey New York* NO MORE

R/GA* Goodby Silverstein & Partners*

GOODWORKS - NON-PROFIT

Doctors of the World It’s On Us Moms Demand Action

More than a Costume Doctors of the World USA

It’s On Us The White House

Groceries not guns Moms Demand Action for Gun Sense in America

Publicis North America* Mekanism* PVBLIC FoundationGeneration Progress

Grey Canada* The FieldSPY FilmsRooster PostAlter Ego

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Compass Point Media


HOME FURNISHINGS & APPLIANCES HOME SUPPLIES & SERVICES

Samsung Home Appliance Whirlpool Febreze Kleenex

Right at Home Samsung Electronics America, Inc.

Every Day, Care Whirlpool

Have You Gone Noseblind? Procter & Gamble

Kleenex. Someone Needs One. Kimberly-Clark

McKinney* DigitasLBi Chicago* OptimediaKetchumARS

Grey New York* Citizen RelationsPOSSIBLE

VSA Partners* Mindshare*VMLGeometry GlobalKetchumVIMBY, The Mark Burnett Content Studio

INFLUENCERS INSURANCE

truth United Nations OCHA Allstate Esurance

Left Swipe Dat truth initiative

#ShareHumanity United Nations OCHA

Allstate Social Savvy Burglar Allstate Insurance Company

Sorta You Isn’t You Esurance

72andSunny* Media AssemblyKetchum

Ogilvy & Mather* Ogilvy Public Relations

Leo Burnett/Arc* Taylor StrategyBrand NetworksStarcom

Leo Burnett/Arc* StarcomTaylor Strategy

GOVERNMENT, INSTITUTIONAL & RECRUITMENT HISPANIC

Bridges Academy Ontario Women’s Directorate (OWD) Toyota

Educating the Exceptional Squared Bridges Academy

#WhoWillYouHelp Ontario Women’s Directorate

Mas Que Un Auto: More Than A Car Toyota Motor Sales USA

Terri & Sandy* Leo Burnett Toronto* ZenithOptimedia

Conill*

INTERNET/TELECOM LEISURE & RECREATION

Comcast/XFINITY DIRECTV Mr. Sketch

Emily’s Oz Comcast/XFINITY

Lowe Versus Lowe DIRECTV

Farting fruit breathe new life into Mr. Sketch Newell Rubbermaid

Goodby Silverstein & Partners* Starcom

Grey New York* DeutschMJZ

BBH New York* PHD


PERSONAL CARE PET CARE

Always HUGGIES Cesar Hill’s Science Diet

Always #LikeAGirl - Unstoppable Procter & Gamble

Prepare for the Second Hug Kimberly-Clark

Home Delights Launch Mars Petcare

Not in the shape they used to be? Hill’s Pet Nutrition

Leo Burnett Toronto* Leo Burnett/Arc*StarcomMSLGROUP

Ogilvy & Mather* OgilvyOneGeometry GlobalMindshareEdelman

BBDO San Francisco* Red Fuse Communications*

PACKAGED FOOD

Gerber Nabob Coffee Company Tillamook

Gerber’s Chew University Gerber

Respect The Bean Kraft Canada Inc.

Dairy Done Right Tillamook

Terri & Sandy* Ogilvy & Mather*

Ogilvy & Mather* Starcom

72andSunny* Horizon Media

NEW PRODUCT OR SERVICE OFFICE & DELIVERY

Organic Fuel UPS UPS

Save the Bros Organic Valley

UPS: United Problem Solvers UPS


Humanaut* RedwoodFancy Rhino

Ogilvy & Mather* Maxus USA


RENAISSANCE

Extra Gum JOHNSON’S® Whirlpool

Give Extra, Get Extra Wm. Wrigley Jr. Company

So much more than just a bath Johnson & Johnson

The Rebirth of an Iconic Brand Whirlpool

Energy BDDO* StarcomStellar EngineMediaCom

BBDO New York* J3

DigitasLBi Chicago* OptimediaKetchumARS


RETAIL SEASONAL SINGLE IMPACT ENGAGEMENT - PRODUCTS

CVS Health Ford Motor Company BMW of North America


Mustang Speed Dating Ford Motor Company

BMW i3 Super Bowl: Newfangled Idea BMW of North America


Team Detroit* KBS+* MackcutBob IndustriesThe MillUniversal McCann

SINGLE IMPACT ENGAGEMENT - PRODUCTS

Gatorade McDonald’s New York Lottery

Made In New York Gatorade

Lovin’ the Super Bowl McDonald’s

#Unclaimed: The Hunt for a Missing Millionaire New York Lottery

TBWA\Chiat\Day Los Angeles* OMDFleishmanHillard

DDB Chicago* OMDThe Marketing Store

McCann*

SINGLE IMPACT ENGAGEMENT - SERVICES

Allstate truth YWCA Canada

Allstate Social Savvy Burglar Allstate Insurance Company

Left Swipe Dat truth initiative

YWCA #NotOkay YWCA Canada

Leo Burnett/Arc* Taylor StrategyBrand NetworksStarcom

72andSunny* Media AssemblyKetchum

Juniper Park\TBWA* Headspace MarketingPHD Canada

RESTAURANTS

Arby’s McDonald’s Canada Taco Bell Taco Bell

Arby’s Engages Anti-Audience with “Vegetarian Support” program to Introduce Brown Sugar Bacon Arby’s Restaurant Group, Inc.

Salad Society McDonald’s Restaurants of Canada Limited

Breakfast Defect from the Routine Republic Taco Bell

Taco Bell Blackout Taco Bell

Edelman* Tribal Worldwide* Steam FilmsRooster PostImprint Music

Deutsch LA* StarcomDigitasLBiEdelman

DigitasLBi San Francisco*


SMALL BUDGETS - PRODUCTS

GE New York Lottery Seeds of Change

How many infomercials does it take to change a light bulb? GE


Movement to Mass with “Save the Flavors” Mars Food

BBDO New York* OMDSmall Girls PRPrettyBird

McCann* BBDO San Francisco* Porter NovelliCatapult Marketing

SMALL BUDGETS - SERVICES SNACKS & DESSERTS SOFTWARE & APPS

BrokerCheck by FINRA Consumer Healthcare Products Association 5 Gum Norton

You wouldn’t... so why would you? FINRA

DXM Labworks: Test Drive a Dextrobot Consumer Healthcare Products Association

Partnership for Drug-Free Kids

5 Gum Truth or Dare Challenge Wm. Wrigley Jr. Company

Norton Presents: In Search of the Most Dangerous Town on the Internet Norton by Symantec

Ogilvy & Mather* Neo@Ogilvy

Tribal Worldwide* MediaMonks*

Energy BBDO* StarcomStellar EngineOlson EngageCatapult Marketing

Grey San Francisco*

SUSTAINED SUCCESS - PRODUCTS

Domino’s Old Spice Snickers Subaru of America

Domino’s - The Pizza Company Turnaround Domino’s

Old Spice: The Scent of Success Procter & Gamble

You’re Not You When You’re Hungry Mars Chocolate North America

A “Love” Story Subaru of America

CP+B* Wieden+Kennedy*

BBDO New York* StarcomFanscapeThe Marketing Arm

Carmichael Lynch*

SUSTAINED SUCCESS - SERVICES

Allstate GEICO Pure Michigan

Mayhem Is Everywhere Allstate Insurance Company

GEICO: 20 Years in the Making GEICO

Pure Michigan Michigan Economic Development Corporation

Leo Burnett/Arc* StarcomTaylor StrategyOctogan

The Martin Agency* Horizon Media

McCann Erickson Detroit* Universal McCann DetroitWeber Shandwick Detroit


YOUTH MARKETING - TEENS & YOUNG ADULTS

5 Gum EA Madden NFL ’15 Mollie’s Fund truth

5 Gum Truth or Dare Challenge Wm. Wrigley Jr. Company

Madden Season EA Sports

Free Killer Tan Mollie’s Fund

Finish It truth initiative

Energy BBDO* StarcomStellar EngineOlson EngageCatapult Marketing

Heat* Area 23*

72andSunny*

TRANSPORTATION TRAVEL & TOURISM

JetBlue Airways Southwest Airlines Airbnb Idaho Tourism

Air on the Side of Humanity JetBlue Airways

Nonstop Love Southwest Airlines

Never a Stranger Airbnb

Visit Idaho 18 Summers Idaho Tourism

MullenLowe U.S.* GSD&M* Camelot Strategic Marketing & MediaVML

TBWA\Chiat\Day Los Angeles* Starcom*

Drake Cooper* Sidewayz FilmsTapeless

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Media Assembly Ketchum


THE HEALTH EFFIES

DISEASE AWARENESS & EDUCATION: ADVOCACY

California Department of Public Health

Consumer Healthcare Products Association Mollie’s Fund truth

Wake Up California Department of Public Health - Tobacco Control Program

DXM Labworks: Test Drive a Dextrobot Consumer Healthcare Products Association

Partnership for Drug-Free Kids

Free Killer Tan Mollie’s Fund

Finish It truth initiative

Duncan/Channon* Tribal Worldwide* MediaMonks*

Area 23*

72andSunny*

HEALTHCARE - OTC

Men’s ROGAINE® Mucinex Similac TYLENOL®

Guys With Hair Get It Johnson & Johnson

Let’s End This RB

In Support of New Moms Abbott Nutrition

#HowWeFamily McNeil Consumer Healthcare

BBDO New York* OMDJ3

McCann* Aegis Innov8Genuine Interactive

Publicis North America* MindshareMSLGROUP

J. Walter Thompson* J3*Target10Razorfish HealthZeno Group

HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE SERVICES

Prevnar 13 Aetna Autism Speaks CVS Health

Getting this ONE done Pfizer Inc.

The 11 Initiative Aetna Life Insurance Company

The MSSNG Project Autism Speaks

Turning a Drugstore into a Health Leader CVS Health

Y&R New York* Wunderman Health*



BBDO New York* Codeword (formerly Knock Twice)BetaworksMediaMonks

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Media Assembly

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Ketchum


THE MEDIA EFFIES

MEDIA IDEA

Dove Smirnoff Target The Clinton Foundation

#SpeakBeautiful Unilever

From Advertiser to Publisher: How Smirnoff embraced social publishing to win the flavored vodka recipe game Diageo North America

#MoreMusic Target

Not there The Clinton Foundation

Mindshare* VaynerMediaEdelmanTwitterDavie Brown Entertainment

72andSunny* Carat


Droga5* Condé NastiHeartMediaWME

MEDIA INNOVATION - EXISTING CHANNEL

Taco Bell Target United Nations OCHA

Taco Bell Blackout Taco Bell

#MoreMusic Target


DigitasLBi San Francisco* Deutsch LA* Haworth Marketing + Media

Ogilvy & Mather* Ogilvy Public Relations

MEDIA INNOVATION - NEW CHANNEL CREATION PROGRAMMATIC SINGLE MEDIA COMPANY

ACTIVATION

EA Madden NFL ’15 Apartments.com

Kraft Heinz Dry Packaged Dessert Brands: Jell-O, Cool Whip, JET-PUFFED and Baker’s Chocolate

Airbnb

The Madden GIFERATOR EA Sports

Apartments.com Programmatic CoStar Group

Serving What’s Trending The Kraft Heinz Company

Night At The Conan Studio Airbnb

Heat* Grow*

RPA*

Starcom* Starcom* Turner Entertainment

12 2016 EFFIE AWARDS / NORTH AMERICA / FINALISTS

AGRICULTURAL/INDUSTRIAL/BUILDING ASIAN

Avocados From Mexico NRG Home Solar Verizon

First Draft Ever Avocados From Mexico

Claim Your Power NRG Energy, Inc.

I Am Campaign Verizon

GSD&M* Havas MediaKetchum

Droga5* Carat

TDW+Co*

FINALISTSEffie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications.

Additionally, all finalists will receive points toward the Effie Effectiveness Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. This year’s North American rankings will be announced in June.

Congratulations to the 2016 finalists.

* Indicates lead agency

AUTOMOTIVE - AFTERMARKET AUTOMOTIVE - VEHICLES

Pennzoil Turtle Wax ICE Chevrolet Ford Motor Company

Pennzoil Sheds its Conventional Skin Shell Lubricants

Saving Turtle Wax ICE Turtle Wax

Shattering Perceptions General Motors

Mustang Speed Dating Ford Motor Company

J. Walter Thompson Atlanta* Coyne PR

O’Keefe Reinhard & Paul* Starcom*

Commonwealth//McCann* CaratFleishmanHillard

Team Detroit*

AUTOMOTIVE - VEHICLES BEAUTY

Honda Nissan Canada Inc. Dove Hair OGX

Happy Honda Days Sales Event American Honda Motor Co.

Nissan CUV Nissan Canada Inc.

Dove Hair’s Love Your Curls Unilever

Bad Ass Hair Day Vogue International

RPA* Starcom

Juniper Park\TBWA* OMD

Edelman* MindshareVaynerMediaEpsilonOgilvy & Mather Paris

22squared*


BEVERAGES - ALCOHOL BEVERAGES - NON-ALCOHOL

Budweiser Miller Lite Strongbow Tim Hortons Dark Roast

Bud and Burgers: It’s Not a Debate Anheuser-Busch InBev

Miller Lite - A Brand Revival MillerCoors

Over Ice Is Bestest Heineken USA

Tim Hortons Dark Roast Tim Hortons

Anomaly* TracyLockeFusion

TBWA (Juniper Park and Los Angeles)* Turner Duckworth*DigitasLBiDieste, Inc.Walton IssacsonThe Integer Group

Droga5* Corbis EntertainmentStarcomGeometry Global

J. Walter Thompson Canada*Partners Film Inc.Married to GiantsTA2 MUSIC

BRAND EXPERIENCE

3M Beringer Bud Light

3M’s LifeLab Brings Science to Life at SXSW 3M

Beringer Taste Station Treasury Wine Estates

Bud Light “Whatever, USA” Anheuser-Busch InBev

BBDO New York* TWINOAKS* Bench DogsNews America Marketing

Energy BBDO* Mosaic*BBDO New YorkStarcom

BRAND EXPERIENCE

Coke Zero Cox Communications Miller Lite

Drinkable Advertising The Coca-Cola Company

Surprising customers with a personalized experience Cox Communications

Miller Lite - Brand Experience MillerCoors

Ogilvy & Mather* BossaSMEMJZStarcom

FCB Chicago* SundaySkyBullsEye Marketing Systems, LLCRR Donnelley

Juniper Park\TBWA* Turner Duckworth*DigitasLBiDieste, Inc.Walton IssacsonThe Integer Group

BRANDED CONTENT

Always Holiday Inn Intel, Dell

Always #LikeAGirl - Unstoppable Procter & Gamble

Journey to Extraordinary Holiday Inn

Inside Films: What Lives Inside Intel Dell

Leo Burnett Toronto* Leo Burnett/Arc*StarcomMSLGROUP

Ogilvy & Mather Atlanta* MindsharePOSSIBLE

Pereira & O’Dell* RSA FilmsMPCLaundry!740 Sound


BRANDED UTILITY

American Red Cross RAID St-Germain

Giving a little hope.ly this holiday season. American Red Cross

Mission: Know-How 2015 SC Johnson

Biketender Bacardi North America Corporation

BBDO New York* Energy BBDO* PHD

POSSIBLE - SEATTLE*

BUSINESS-TO-BUSINESS CORPORATE REPUTATION DAVID VS. GOLIATH ELECTRONICS

Microsoft Cloud CVS Health Sargento Intel

Microsoft Cloud: Empowering Business Microsoft

Turning a Drugstore into a Health Leader CVS Health

Real Cheese People Sargento

Intel Innovations Intel

m:united // McCann*Blk-Ops*Empower Media Team


Ogilvy & Mather* GolinMediaComIN MarketingMatch Drive

mcgarrybowen* OMD

ENGAGED COMMUNITY FASHION

Miller Lite U by Kotex Crocs Swimsuitsforall

#ItsMillerTime Awards MillerCoors

Carmilla Kimberly-Clark Inc. Canada

Crocs #FindYourFun Crocs

Curves in Bikinis Swimsuitsforall

DigitasLBi Chicago* Initiative

Geometry Global* Shift2Organic, Inc.

McKinney* KraftWorks* Nike Communications*

ENERGY, NUTRITION & FITNESS ENGAGED COMMUNITY

Gatorade Families for Excellent Schools Foot Locker Laphroaig

Gatorade Sledge PepsiCo Canada

Don’t Steal Possible Families for Excellent Schools

#HorseWithHarden Foot Locker Inc.

#OPINIONSWELCOME Beam Suntory

Juniper Park\TBWA* SDI MarketingOMD Canada

Cornerstone Agency* Success Academy

BBDO New York* PHD Media

White Label UK*


FINANCE

Charles Schwab Citizens Bank CommunityAmerica

The Schwab Guide to Moving On Charles Schwab

Lighten Your Loan Citizens Bank

Change Where You Bank. Change Your World. CommunityAmerica Credit Union

CP+B* Universal McCann

Ogilvy & Mather* OgilvyOneOgilvy Public RelationsMediaComSapient

Bailey Lauerman*

GOODWORKS - BRANDS GOODWORKS - NON-PROFIT

Microsoft OneNote SUPGV - States United... The Clinton Foundation

The Collective Project Microsoft

Guns With History States United To Prevent Gun Violence

Not there The Clinton Foundation

POSSIBLE - SEATTLE* POSSIBLE - LOS ANGELES*

Grey New York* Rival School PicturesVision Post

Droga5* Condé NastiHeartMediaWME

FINANCIAL CARDS

Chase Freedom Interac Association MasterCard Visa

Chase Freedom: Building Brand Love Through the Fun of Cash Back. JPMorgan Chase & Co.

Interac Be in the Black Interac Association

One More Day MasterCard

Fastest Face-Offs Visa Inc.

Saatchi & Saatchi* ROAR GroupeZenithOptimedia

Zulu Alpha Kilo* McCann XBC* CaratR/GA

BBDO Toronto*

GOVERNMENT, INSTITUTIONAL & RECRUITMENT HISPANIC

New York Lottery United Nations OCHA DishLATINO



El Streaker DishLATINO

McCann* Ogilvy & Mather* Ogilvy Public Relations

Havas Worldwide Chicago* Havas Media Chicago*


HOME FURNISHINGS & APPLIANCES HOME SUPPLIES & SERVICES

Benjamin Moore IKEA Loctite Glue Windex

Benjamin Moore 2016 Brand Campaign Benjamin Moore & Co.

First :59 IKEA

Loctite Superbowl 49 Loctite

Windex “Don’t Stand for Dirty” SC Johnson

The Martin Agency* Ogilvy & Mather* KetchumMEC GlobalBrownstein Group

Fallon* Energy BBDO* PHD

INFLUENCERS INTERNET/TELECOM

Husky Microsoft Surface Pro 3 IBM IBM

Made to be Husky Home Depot

SURFACE PRO 3: THE TABLET THAT CHALLENGED THE LAPTOP CATEGORY Microsoft

IBM Cloud Campaign IBM

US Open Sessions with James Murphy IBM

Mother New York* m:united // McCann*Empower Media TeamMethod StudiosNo6

Ogilvy & Mather* Ogilvy & Mather*

LEISURE & RECREATION MEDIA & ENTERTAINMENT COMPANIES

Bowlmor AMF Cabela’s ESPN Pandora Media Inc.

Bowling Makes Saturday Night More Fun Bowlmor AMF

Camp Cabela’s - Disconnect Day Cabela’s

College Football Playoff “Who’s In?” ESPN

Creating a Magic Moment for Listeners Pandora Media Inc.

Concept Farm* Media StormMWW

Ogilvy & Mather* Stableford StudiosBlack Powder Works

Wieden+Kennedy* Starcom

twofifteenmccann*

NEW PRODUCT OR SERVICE PACKAGED FOOD

Destiny GE Tiko 3D Dentyne

Kick Ass. Become Legend. Activision

How many infomercials does it take to change a light bulb? GE

Tiko – The Unibody 3D Printer Tiko 3d Ltd.

Dentyne Follows Food Mondelez International

72andSunny* OMDEdelman

BBDO New York* OMDSmall Girls PRPrettyBird

Fallon* McCann* StarcomVaynerMediaMomentum WorldwideGeometry Global


PERSONAL CARE PET CARE

Gillette Luvs Pampers PetSmart

Gillette Builds Avengers Inspired Razors Gillette

“Will It Leak?” Procter & Gamble

Better for Baby: A Lullaby Procter & Gamble

Partners in Pethood PetSmart

Grey New York* Concept One*POSSIBLEKetchumCarat

Saatchi & Saatchi* Carat*

Saatchi & Saatchi* CaratCitizen Relations

GSD&M* OMDGolin

RENAISSANCE

Air Wick Burger King Dove Hair

Home is in the Air RB

The Return of the King Burger King

Dove Hair’s Love Your Curls Unilever

Droga5* Aegis Media Innov8Lippe Taylor

Scout Sports and Entertainment* Alison Broad PR*Horizon MediaCode and TheoryDAVID The Agency

Mindshare* VaynerMediaEdelmanEpsilon

RETAIL

IKEA Canada Sherwin-Williams Paint Stores Group Walgreens

Explore the Great Indoors IKEA

Color Chips Campaign Sherwin-Williams Paint Stores Group

A good laugh for a good cause Walgreens

Leo Burnett Toronto* Jungle Media

McKinney GSD&M* The Content Collective*OMDWeber Shandwick

RESTAURANTS RETAIL

Arby’s Chipotle Amazon Best Buy

Arby’s: The Daily Show - Jon Stewart Farewell Arby’s Restaurant Group, Inc.

Friend or Faux Chipotle Mexican Grill

Amazon Prime The Power of Focus Amazon

#HintingSeason Best Buy

Fallon* Sequence* GSD&M

Joint* Thomas ThomasFactoryThe Mill

Starcom* CP+B*


SEASONAL

Cheetos Dove Men+Care Volvo Cars

Cheetos Sweet Innovation Frito-Lay North America, Inc.

Dove Men+Care First Fatherhood Moments Unilever


The Marketing Arm* Goodby Silverstein & PartnersOMDKetchumHYFN

Edelman* Havas WorldwideVaynerMediaMindshareEpsilon


SINGLE IMPACT ENGAGEMENT - PRODUCTS

Target The Lincoln Motor Company Volvo Cars

#MoreMusic Target

Music Selfie Experiment The Lincoln Motor Company



Hudson Rouge* Jam3Plan 8


SNACKS & DESSERTS

Cuties Pepperidge Farm Goldfish Crackers Snickers

Unwrap Sweetness Sun Pacific

Little Moments. Big Smiles. Pepperidge Farm

A Very Brady Super Bowl Mars Chocolate North America

Bailey Lauerman* Y&R New York* Geometry Global*MEC GlobalThe Mars Agency

BBDO New York* StarcomWeber ShandwickFanscapeThe Marketing Arm

SINGLE IMPACT ENGAGEMENT - SERVICES SMALL BUDGETS - PRODUCTS SMALL BUDGETS - SERVICES

Aetna Shock Top Canada Costa Rica Tourism Board


It Speaks For Itself Labatt Breweries of Canada

Costa Rica’s “Save The Americans” Costa Rica Tourism Board


Anomaly* Rooster PostGaslight Studio Inc.

22squared* The MillLCA ProductionsWool & Tusk


SOFTWARE & APPS SUSTAINED SUCCESS - PRODUCTS

IBM Taco Bell SONIC Drive-In

IBMblr PLAY IBM

Taco Bell Mobile Ordering App Taco Bell

SONIC’s Two Guys: Showing America How to SONIC SONIC Drive-In

Ogilvy & Mather* DigitasLBi* CardFree

Goodby Silverstein & Partners* ZenithOptimedia

TRANSPORTATION TRAVEL & TOURISM YOUTH MARKETING - TEENS & YOUNG ADULTS

Southwest Airlines Costa Rica Tourism Board HP

Heart Front and Center Southwest Airlines

Costa Rica’s “Save the Americans” Costa Rica Tourism Board

HP Presents: “Lips Are Movin’” HP

GSD&M* Camelot Strategic Marketing & MediaVMLLippincottRazorfish

22squared* The MillLCA ProductionsWool & Tusk

180LA* Giant SpoonOmnicom Media GroupCollectivelyNiche


THE HEALTH EFFIES

DISEASE AWARENESS & EDUCATION: PHARMA/CORPORATE HEALTHCARE - OTC

Aetna Unbranded Initiative ALEVEpm Johnson & Johnson Compromised Skin


Helping Smokers “Click to Quit” with Quitter’s Circle Pfizer Inc.

ALEVEpm Launch: Awaken-ing People to the Possibility of Better Mornings Bayer Healthcare

How a Little First Aid Saves Play Johnson & Johnson


Ogilvy Public Relations* Group SJRghg | greyhealth groupWunderman

Energy BBDO* BBDO New York* J3RF BinderRazorfish

HEALTHCARE - RX - CONSUMER/DTC HEALTHCARE - RX - DEVICES HEALTHCARE - RX - PROFESSIONAL

CIALIS 1-800 Contacts Tivicay and Triumeq (Dolutegravir Franchise)

CIALIS - Why Pause? Eli Lilly & Co.

One Terrifying Moment 1-800 Contacts

Defying Convention with Dolutegravir ViiV Healthcare

Grey New York* OMD*WondrosThe ArteryEdit One

Pereira & O’Dell* Assembly

McCann Echo* Ogilvy Commonhealth


THE MEDIA EFFIES

MEDIA INNOVATION - EXISTING CHANNEL MEDIA INNOVATION - NEW CHANNEL CREATION

Allstate Norton LONGRANGE St-Germain

Mayhem Radio Takeover Allstate Insurance Company

Norton Presents: In Search of the Most Dangerous Town on the Internet Norton by Symantec

LONGRANGE Addressable TV campaign Merial

Biketender Bacardi North America Corporation

Leo Burnett/Arc* Starcom*Another Country/Cutters Studios

Grey San Francisco* Sullivan Higdon & Sink* POSSIBLE - SEATTLE*

PROGRAMMATIC SINGLE MEDIA COMPANY ACTIVATION

Cox Communications Prestige truth

Surprising customers with a personalized experience Cox Communications

Smell My Neck Procter & Gamble

The Power of Music to End Smoking truth initiative

FCB Chicago* SundaySkyBullsEye Marketing Systems, LLCRR Donnelley

Starcom* Condé Nast

Media Assembly* 72andSunnyFullscreenKetchum

MEDIA IDEA

Bud Light Coke Zero Ziploc

Bud Light “Whatever, USA” Anheuser-Busch InBev

Drinkable Advertising The Coca-Cola Company

“Triumph Over Life’s Chaos” SC Johnson

Energy BBDO* Mosaic*BBDO New YorkStarcom

Ogilvy & Mather* BossaSMEMJZStarcom

Energy BBDO* PHD

NORTH AMERICA / WINNERS & FINALISTS - Effie

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