North America B2C E-Commerce Report 2011

We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS

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February 2011

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Publication Date February 2011

Language English

Format PDF & PowerPoint

Number of Pages/Charts 82

Covered Countries USA, Canada

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North America B2C E-Commerce Report 2011 February 2011


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North America B2C E-Commerce Report 2011

Key Findings

Company and Product Information

Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• In 2009, B2C E-Commerce reached 3.7% of total retail sales in the US, up from 3.3% in 2008.

• ThenumberofInternetusersintheUS is forecasted to reach nearly 230 million in 2011, accounting for more than 70% of the total population.

• Developmentssuchasprivatesalessitesandgroupbuyingnoticeablyfurtherincreasetheturnoverthat might be attained in USE-Commerce,asdotheintegrationofonlineandofflineactivities.

• InCanada, B2C E-Commerce is on the rise, with 39% of Canadians aged 16 and older shopped online in 2009, buying more than CAD 15 billion worth of goods. The majority (84%) of Canadian online shoppers paid directlyovertheInternetfortheirpurchasesin2009.

• Amazon.cawastheleadingB2CE-CommerceplayerinCanada in 2009, reaching a market share of approximately 40%. Alongside strong competition from the USA, Canadian players such as Aldo Shoes (footwear),Roots(leathergoods)andLaSenza(undergarments)wereespeciallysuccessful.

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1. Management Summary


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4. Shares

• USB2CE-Commerce(excl.Travel)asa%oftotal Retail Sales, 2008-2009

5. Products

• Top30CategoriesbyShareofOnlineSalesinthe US, in %, 2009 & 2014f• OnlineSpendingbyGenderandCategoryinthe US, in %, 2010

6. Users / Shoppers

• DevelopmentofInternetUsersanditsPercentage of Country Population in the US, 2008-2014f• OnlineBuyers,TransactionsandDollarsspentby Gender, in %, 2010• TotalBroadbandSubscribersintheUS,compared toGermanyandtheOECDAverage,2004-2010• TotalBroadbandSubscribersper100Inhabitants intheUS,comparedtoGermanyandtheOECD Average,2004-2010• Broadband Subscribers in the US, by Access Technology,comparedtotheOECDAveragein%, 2010• Share of Broadband and Dial-Up Access Technology in the US, in %, 2000-2010

7. Players

• ShareoftheTop25OnlineRetailersontotal E-CommerceRevenue,in%,Q32009-Q32010• Favorite50OnlineRetailers• Top10OnlineRetailersBasedonConversionRate, in %, March 2010• Top10B2CInternetRetailersintheUS,byOnline RevenueinUSDbillion,2008-2009• Rank1:FactsaboutAmazon.com• Rank2:FactsaboutApple.com• Rank3:FactsaboutWalmart.com• Rank4:FactsaboutSears.com• Rank5:FactsaboutCDW.com• Rank6:FactsaboutBestBuy.com• Rank7:FactsaboutNewegg.com• Rank8:FactsaboutSony.com• Rank9:FactsaboutCostco.com• Rank10:FactsaboutJCPenney.com

2. Trends

• 10KeyTrendsinUSOnlineRetail2011• E-CommerceSpendingTrendsofaffluent HouseholdsintheUS,byIncome,Q22010• ShareonB2CE-CommerceSalesintheUS,by Multi-Channel and Internet Pure Players, in %, Q32008-Q32010• Multi-ChannelShoppingBehaviorofInternetUsers in the US, September 2010• WebsiteFeatureswhichincreasetheLikelihoodto PurchasefromthatWebsiteintheUS,in%of Respondents, 2009• ShareofE-CommerceTransactionswithFreeShip pingintheUS,in%,Q32008-Q32010• AverageOrderValue,byFreeShippingandPaid ShippingOrdersintheUS,inUSD, Q32008-Q32010• MarketShareofPayPalbyTransactionsandB2C E-CommerceRevenuesintheUS,in%,2006-2010• MobileBroadbandUsersandPenetration,in millions and in %, in the US and the Top 4 Countries by mobile Broadband Subscribers, Q22010• USSmartphonePenetration,in%ofallmobile Subscribers,Q42009-Q32010• Top10MobileCategoriesaccessedviaApplications in the US, by total Audience, in thousands and Growthvs.April2009,in%,April2010• PurchasedProductsbyUSMobileUsers,in%, 2009 & 2010• DevelopmentofMobileInternetUsersandits Percentage of Country Population in the US, 2008-2014f• USM-CommerceSalesTrends,inUSDbillion, 2008-2010• USM-CommerceTrendsfor2011• USM-CommerceOpportunitiesforRetailers• M-CommerceFeaturesusedbyUSMulti-Channel Retailers, in %, February 2010• M-CommerceUsagebyaffluentUSCustomers,by Frequencyin%,March2010

3. Sales

• TotalRetailSalesintheUS,inUSDbillion,2003- 2009;SalesofElectronicShoppingandMail-Order Houses, in USD billion, 2003-2009• USRetailB2CE-CommerceSales(USDbillionand %Increasevs.priorYear),2008-2014f• USRetailB2CE-CommerceSales(USDbillionand %Increasevs.priorQuarter),Q12007-Q32010

Table of Contents (1 of 2): USA


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Table of Contents (2 of 2): Canada

1. Management Summary

4. Shares

• Share of B2C E-Commerce Sales on total Retail Sales in Canada, in %, 2005, 2007 & 2009

5. Products

• TypesofGoodsorderedonline,in%ofOnline Shoppers, 2007 & 2009

6. Users / Shoppers

• InternetUsersanditsPercentageofCountry Population in Canada, 2005, 2007 & 2009

• TotalBroadbandSubscribersinCanada,compared toGermany,USAandtheOECDAverage, 2004-2010

• TotalBroadbandSubscribersper100Inhabitants in Canada, compared to Germany, USA and the OECDAverage,2004-2010

• BroadbandSubscribersinCanada,byAccess Technology.comparedtotheOECDAverage,in%, 2010

• Internet Shoppers and Percentage of Country Population in Canada, 2005, 2007 & 2009

7. Players

• FactsaboutAmazon.ca

• FactsaboutDell.ca

• FactsaboutApple.ca

• SelectedOnlineFashionRetailersinCanada, byOnlineActivities,2010

2. Trends

• InternetUsageTrendsinCanada,2010

• DemographicsofInternetUsers,incl.Age,Gender, Education, Income, 2005, 2007 & 2009

• BroadbandInternetUsageinCanada,2009

• OnlineActivitiesofInternetUsersatHome,in%, 2009

• B2CE-CommerceTrendsinCanada

• NumberandValueofOnlineOrdersinCanada, 2009 & 2007

• SocialNetworkUsersinCanada,inmillionsandin % of Internet Users, 2008-2014f

• M-CommerceTrendsinCanada,2010

• MostpurchasedProductCategoriesbyMobile Shoppers in Canada, in %, 2010

3. Sales

• TotalRetailandDistanceSalesinCanada,inCAD billion, 2005-2009

• B2CE-CommerceSalesinCanada,inCADbillion, 2005, 2007 & 2009


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Samples


Amazon.com is the leading B2C E-Commerce retailer worldwide with online sales of USD 24.5 billion in 2009 (+28%). Rank 1: Facts about Amazon.com

Name of Company Amazon

Headquarters USA

Major Online Shops www.amazon.com

Company Type Online Pure Player

Trends Sales Users / ShoppersProductsShares Players

Product Range Multi-Category Retailer

Total Revenue 2009 USD 24.5 billion (+27.9%)

Year Ended December 31

News (E-Commerce)

Sales of products by third party sellers on our websites represented 30% of unit sales in 2009. Active seller accounts increased 24% to 1.9 million for the year.

Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

Currency 2009 2008 Growth in %

EUR billion 17.62 13.10 +34.6

USD billion 24.51 19.17 +27.9

B2C E-Commerce Revenue (Net Sales, includes the Marketplace)

48


Number and Value of Online Orders in Canada, 2009 & 2007

In 2009, the average Canadian online shopper ordered 9 times per year with an average order value of CAD 158.

% of the Population 2007 2009

Internet users (%) 73 80

Online shoppers (%) 32 39

Number of orders

Trends Sales Users / ShoppersProductsShares Players

Source: Statistics Canada, September 2010

Number of orders

Total number (thousands) 69,886 95,669

Average number per person 8,3 9

Value of orders

Total value ($ thousands) 12,772,147 15,071,062

Average value per person ($) 1,52 1,42

Average value per order ($) 183 158

65


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