North America Auto Outlook - Wild Apricot · North America Auto Outlook: ... . 2015 Forecast ......
Transcript of North America Auto Outlook - Wild Apricot · North America Auto Outlook: ... . 2015 Forecast ......
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North America Auto Outlook: Market on Auto-Pilot…How Long Will it Last?
Jeff Schuster, Senior Vice President September 10, 2015
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Outline
• Global Automotive Backdrop
• US/NA Near- and Mid-term Trend
• SUV Growth in Regulation Environment
• What’s Next For Auto – Long-term Prospects?
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2015 Forecast – World 88.6 mn, up 1.1 mn units (+1.2%)
6% 5% 4%5%
8% 7%
-8%
-15%
-15%
-10%
-18%-23%
5%0.2% 2%
14 15YTD 15F
North America
Asia Pacific
C&E Europe Western Europe
South America
14 15YTD 15F
14 15YTD 15F
14 15YTD 15F
14 15YTD 15F
4%1% 1%World
14 15YTD 15F
Global LV Sales Market – Current Environment
Source: LMC Automotive
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60
70
80
90
100
110
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Base
Adverse Reaction in BondMarkets as the FedTightensGreece Exits the Eurozonein an Orderly Manner
Greece Exits the Eurozonein a Disorderly Manner
US Economy Disappoints
Investment Collapse inChina
World EconomyAccelerates as the US andEurozone Surprise
Volume Scenarios – Balanced Volume Range
• Base - Global economic growth in 3-3.5% range for horizon supports autos • Long positive run expected with volume crossing 100mn by 2018 - CAGR of 4% 14-20 • All eyes still on China, but other risks exist as well!
Source: LMC Automotive
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2015 89mn
NA, 20% SA,
3%WE, 15%
EE, 8%
AP-China, 25%
China, 27%
ROW, 2%
NA, 18% SA,
4%WE, 14%
EE, 8%
AP-China, 23%
China, 30%
ROW, 3%
2020 107mn
25% 50% 75% 100%
NASA
WEEE
AP-ChinaChina
Row2020 2015
Utilization
Share of Global LV
Changing Tides of Production
• Global Production expected to be up 21%
• Expansion in China leads charge – share of global production increases to 30%.
• NA holds onto most gains with Mexico push but still drops 2 ppts.
• SA improves from very weak 2015, but growth prospects have been cut and investment not as strong as previously expected.
• Growth/Recovery also takes place in Middle East and Africa.
• Utilization improves everywhere except NA, but that is actually some relief as market remains very lean. Emerging markets as a whole are underperforming, but for different reasons. China’s setup to become global hub, SA may never get back to glory, EE making strides.
Source: LMC Automotive
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Outline
• Global Automotive Backdrop
• US/NA Near- and Mid-term Trend
• SUV Growth in Regulation Environment
• What’s Next For Auto – Long-term Prospects?
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North America Economic Outlook
Source: LMC Automotive
0%
1%
2%
3%
4%
5%
2014 2015 2016 2017
US Canada Mexico
GDP Growth
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022United States GDP Growth 2.3% 1.5% 2.4% 2.3% 2.8% 2.8% 2.7% 2.7% 2.7% 2.6% 2.5%
Consumer Spending Growth 1.8% 1.7% 2.7% 3.0% 3.0% 2.8% 2.6% 2.6% 2.5% 2.5% 2.4%Short-term Interest Rate 0.4% 0.3% 0.2% 0.4% 1.2% 2.3% 3.0% 3.6% 4.0% 4.0% 4.0%Unemployment Level 8.1% 7.4% 6.2% 5.3% 4.8% 4.7% 4.7% 4.7% 4.8% 4.8% 4.8%
Canada GDP Growth 1.9% 2.0% 2.4% 0.8% 2.2% 3.1% 2.8% 2.4% 2.2% 2.1% 2.1%Consumer Spending Growth 1.9% 2.5% 2.7% 1.5% 2.2% 2.5% 2.3% 2.3% 2.2% 2.1% 2.1%
Mexico GDP Growth 3.8% 1.7% 2.1% 2.5% 3.1% 3.3% 3.5% 3.4% 3.4% 3.3% 3.4%Consumer Spending Growth 4.6% 2.6% 2.0% 3.1% 2.5% 3.1% 3.3% 3.4% 3.4% 3.4% 3.4%
• US – Economy resilient despite global headwinds. Fed rate increase on watch. Slow pace of recovery is basis for lack of recession in forecast horizon.
• Canada – Economy contracted 0.5% in Q2 putting it in technical recession. Declining oil prices had negative impact on economy, but spending remained strong, Rebound in H2 still expected.
• Mexico - Outlook has been reduced as Q2 growth moderated to 2.2% YoY – structural issues constrain growth. Expansion to gain traction in 2016 with export growth and consumption-driven activity.
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North America Light Vehicle Sales Outlook
Source: LMC Automotive
2015: 1.88mn
+1%
2015: 17.18mn
+4%
2015: 1.26mn
+11%
11.612.7
14.515.6
16.517.2 17.5
1.61.6
1.71.7
1.91.9 1.9
.8.9
1.01.1
1.11.3 1.5
2010 2011 2012 2013 2014 2015 2020
Mill
ions
18.4 19.5
13.9
20.3 20.9
15.2
17.1
+4%
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13.6mn
12.8mn
2013 2014 1. Disposable
Income
2. Unemp. Stock
Market
4. 3. Housing Market
5. Fuel
Prices
6. Credit/ Terms
10. Product Activity
7. Vehicle Equity
2015F
Volu
me
Vehicle Price
8. 9. Incentive Actions
Total Sales 16.5mn
14.0mn
13.8mn
Risk 4% YoY
17.2mn Total Sales
Macro Factors Consumer Internals & OEM Drivers
Source: LMC Automotive, Oxford Economics, JDP PIN, Industry Sources
US LV Sales Driven by Multitude of Factors
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2011 2012 2013 2014 2015 YTD<$40K 80% 76% 70% 62% 55%>=$40K 20% 24% 30% 38% 45%>=$50K 5% 7% 8% 13% 15%
US Sales Large Pickup Price Mix
40
60
80
100
120
3-Ja
n-11
16-M
ay-1
1
23-S
ep-1
1
3-Fe
b-12
18-J
un-1
2
24-O
ct-1
2
6-M
ar-1
3
15-J
ul-1
3
19-N
ov-1
3
31-M
ar-1
4
6-Au
g-14
12-D
ec-1
4
23-A
pr-1
5
24-A
ug-1
5
CAFE?…We Don’t Need (Want) No Stinking CAFE…At least for now!
6%
Share – 12.0%
Brent Crude Price (USD)
2015 YTD
2015 Forecast
Large Pickup Wars – The Battle is On (Profits Up)!
Source: LMC Automotive
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17.017.5
17.9
VWToyota
TeslaNissan
MitsubishiMazda
HyundaiHonda
GMFuji Heavy
FordFCA
DaimlerBMW
-40.0% -20.0% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0%
2014 to 2015 YoY Change
• Volume growth is steady – Capacity remains tight with utilization above 90% even with capacity at 20mn by 2016.
• Slow F150 launch gains traction by Q4 with new Mustang and full year Transit supporting.
• Honda gains on SUV output for CR-V and new HR-V.
• BMW and Daimler benefit from new adds.
• Mitsubishi winds down operation Nov-15.
• Subaru continues under radar but could use additional capacity.
3%
NA Short-term Production Outlook
Source: LMC Automotive
2014 2015 2016
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0.5%
1.9%2.6%
0%
1%
2%
3%
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
4Q15
1Q16
2Q16
3Q16
4Q16
1Q17
2Q17
3Q17
4Q17
Libor Rate – Auto Loan Risk
• The US economy is the most robust in the world, but Fed likely delay rate hike to December in light of sluggish global growth, a strong dollar and heightened market stress.
• Project increase to be 0.5% to 1.0%
per year through 2018 before leveling off.
• Interest rates risk to auto topline volume expected to be low - Can be managed with loan terms, incentives or consumer’s decision to buy less vehicle.
• Some mix implications - may push buyers into lower content or smaller vehicles.
200 BPS increase from current loan rate: 60 month, $485 to $510 +$25 72 month, $410 to $435 +$15
Interest Rates Risk on Auto Growth
Source: Oxford Economics, LMC Automotive
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1% 1% 1% 1% 2% 3% 3%
22% 23% 26% 29% 30% 32% 33%
09 10 11 12 13 14 15Fcast
>84 Month >72 Month
Transactions, Terms and Auto Growth
• Longer terms and higher lease penetration used to manage monthly payment – could be buffer for rising interest rates.
• Average term length continues to rise as does % > 72 months – Consumers buying more as well – ATP has remained at/above $30K for more than a year.
• Our expectation is for this trend to continue for the next two years - +72 months may reach 35% before flatten out – leasing expected to remain near 30%.
• In isolation, these factors should not pose a substantial risk but may cause slowing of replacement rate if leasing levels decline or long loans are reduced.
Source: JDP PIN, LMC Automotive
23%
27% 28%
15%
17% 17%
09 10 11 12 13 14 15 Fcast
+72 Month LoansMillennial % Sub-Prime %
10%
19% 20% 21%24%
26% 28%
09 10 11 12 13 14 15Fcast
% Leased
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Regulations and Powertrain Mix
Source: LMC Automotive
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17.3 17.4 17.517.2
17.116.9
15.7 16.2 17.0
10
12
14
16
18
2020
11
2012
2013
2014
2015
2016
2017
2018
2019
2020
• US LV topline is expected to grow at a CAGR of 1.1% from 2014-2020 - slowing but stable growth rates are consistent with economic growth of 2.5-3% and a fleet that remains old.
• Technology is a wildcard and could play a role in the average age of fleet decreasing. • Recession scenario is mild with short duration – volume falls to 15.7 million unit in 2018, a 10%
drop from baseline. Recovery may be hampered by lower density growth.
Ave Vehicle Age from Experian is 11.3 years, trending up - Cycle could have legs still
Mild recession globaleconomic pressure, rising interest rates/tightening
Recovery returns but meets slowing density growth
US LV Demand with Recession Scenario
Source: LMC Automotive
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922 14 14 21
305
109 10
1312
0
15
30
45
2013 2014 2015 2016 2017 2018
Redesign New-Entry
Vehicle
Body Styles 2017 34 New Vehicles 13 New Entries – 10<100K 21 Redesigns – 12<100K
2017 47 New Body Styles
Trim Level
2017 150+ New
Trim Levels
Competition = Fragmentation, Saturation & Complexity
Source: LMC Automotive
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20%
40%
60%
80%
100%
0
4
8
12
16
20
24
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
NA Domestic Asian Domestic Euro Domestic Utilization
55+ New Entries in NA
Localization Drives Growth – Alters Mix
Source: LMC Automotive
Change in Share 2014-2020 NA: 54% to 50% AP: 39% to 40% EU: 7% to 10%
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Outline
• Global Automotive Backdrop
• US/NA Near- and Mid-term Trend
• SUV Growth in Regulation Environment
• What’s Next For Auto – Long-term Prospects?
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2005 • Multiple models across brands –
“Badge Engineering” • Most were Midsize and above • Most were BOF with some BFI • “Truck” Fuel Economy
GM • 19 models across 7 brands • 14 entries Midsize and above • Volume per entry 56,000 units
2015 • Multiple models and sizes across
brands – “Platform Engineering” • Mix of Compact to Large, Small
gaining • Most are BFI, BOF for Large • Moving towards more “Car-like”
Fuel Economy
GM • 11 models across 3 brands • 4 entries Compact and below • Volume per entry 88,000 units
• Fragmentation expands: Multiple models and sizes across brands – “Modular Engineering”
• Mix of Small to Large • Most are BFI, BOF for Large • “Car-like” Fuel Economy – add
HEV/PHEV/Downsizing
GM
• 13 models across 3 brands • 5 entries Compact and below • Volume per entry 82,000 units
2020
Chevy Mid-SUV (2017)
SUV Fragmentation – What’s Old is New Again…Sort of
Source: LMC Automotive
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Midsize Car • Average wheelbase similar to Compact SUV
(109 in v 108 in) • ATP on-par with Compact SUV • Comparable Fuel Economy
Compact SUV • Higher ride height • Over double the average cargo volume (34
vs 15 cu. ft) • Widespread AWD/4WD availability
I Want More!
Compact SUV Inflow by Type Compact SUV Inflow by Size
0%
20%
40%
60%
2010 2011 2012 2013 2014 CYTD2015
Car Van/MPV Pickup SUV
2015 Top 5 Trades • Compact SUV • Midsize Car • Compact Car • Midsize SUV • Large Car
Segment Migration – Why and From Where?
Source: LMC Automotive
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17
12
19
13 16
23
13 10
29% 9%
37% 29% 44% 52% 54% 60%
152 New Entries/Majors/Minors!
More SUVs are Coming to the Party!
Source: LMC Automotive
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-3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3.0%
VanCar
PickupIndustry
MPVSporty
SUV
5 Year CAGR (2014-19)2.2% CAGR and… SUVs will
account for 75% of the ~900K volume growth over that period
Premium (+210K)
Non-Premium (+430K)
Which Leads to Growth Well Ahead of Industry
Source: LMC Automotive
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Outline
• Global Automotive Backdrop
• US/NA Near- and Mid-term Trend
• SUV Growth in Regulation Environment
• What’s Next For Auto – Long-term Prospects?
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• Will cars be readily available…everywhere? on-demand? • Topline Volume will be impacted over time – phase in period • Families will own fewer vehicles or won’t own a vehicle at all • Sharing will be Lifestyle or Use-driven – Cost based on use • Increased vehicle maintenance – Need additional vehicles to
buffer downtime • Replacement part demand could get boost • Will Individualism Disappear?
17.220.0
17.2
12.0
What will the US Auto Market Look Like?
or
16-18mn Range…
Still requires a lot of cars… hint:
US Census: 2015
NYC – Cars for hire stats
Taxi Other ServiceCars on Road 13,437 50,000+Ave age of Taxi 3.3 years 6+ yearsPassangers per Day - 600,000 500.000+
2014 NYC Taxi Cab Factbook
…again still need a lot of cars!
Car Sharing Autonomous Future
2015 2030 2015 2030
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• How do brands differentiate themselves ? • Consolidation likely to follow shift to
sharing • Centralized Manufacturing – Some OEMs
could specialize or shift focus to this • How many brands/vehicle types are
necessary? • Economy • Sporty • Premium • Utility • People mover • Commercial
300+ Unique Model Lines
10% of today? 30?
Unique Model Lines
…but Will We Need all Vehicle Types and Brands?
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Summary
• Globally, the auto market is stable at topline with marginal growth, with near-term risk centered in the emerging markets
• US demand continues to show signs that growth hasn’t yet peaked - demand remains positive, but with a slowing growth rate. Competition intensifies as well.
• North American production outpaces demand, investment pouring in – volume approaches 20mn with substantial increase in launch activity
• A renewed and pronounced shift to Mexico and the Southern US drives most of growth in region. This is playing out now during the UAW talks
• Long-term industry transformation underway, shift to autonomous car sharing – risk band is wide, but topline volume loss may not be dire…fallout below topline with OEMs and model consolidation likely
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