4 Customer Success Data Hacks to Identify your Ideal Customer Profile
Normalisation. Un-normalised Form (UNF) Identify an entity List all the attributes Identify a key...
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Transcript of Normalisation. Un-normalised Form (UNF) Identify an entity List all the attributes Identify a key...
Normalisation
Un-normalised Form (UNF)
• Identify an entity
• List all the attributes
• Identify a key
ORDER (Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone NumberItem CodeDescriptionUnit CostQuantity)
Un-normalised Form (UNF)
Identify repeating data items
Un-normalised Form (UNF)
• Identify repeating data items
ORDER (Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number
Item CodeDescriptionUnit CostQuantity)
First Normal Form (1NF)
• Remove repeating data items to form a new entity
• Take the key with you!
ORDER (Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number
Repeating itemsItem CodeDescriptionUnit CostQuantity)
First Normal Form (1NF)
• Remove repeating data items to form a new entity
• Take the key with you!
ORDER
ORDER_ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(Order NumberItem CodeDescriptionUnit CostQuantity)
First Normal Form (1NF)
• Identify a key for the new entity
• It will be a compound key
• Use the original key and add to it
ORDER
ORDER_ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(Order NumberItem CodeDescriptionUnit CostQuantity)
First Normal Form (1NF)
• Identify a key for the new entity
• It will be a compound key
• Use the original key and add to it
• Label the foreign key• Order Number is both
part of the compound primary key and also a foreign key.
ORDER
ORDER_ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order NumberItem CodeDescriptionUnit CostQuantity)
First Normal Form (1NF)
• A data model is in 1NF if it has no multi-valued attributes
ORDER
ORDER_ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order NumberItem CodeDescriptionUnit CostQuantity)
First Normal Form (1NF)
First Normal Form (1NF)
But what if there were lots of orders for large deluxe red widgets…?
There are still update anomalies
Second Normal Form (2NF)
• Examine any entity with a compound key (in this case ORDER_ITEM)
• See if any attributes are dependent on just one part of the compound key
• These are called partial dependencies
ORDER
ORDER_ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order NumberItem CodeDescriptionUnit CostQuantity)
Second Normal Form (2NF)
• Order Number is part of the key
• Item Code is part of the key
• Description is dependent on the Item Code
• Unit Cost is dependent on the Item Code
• Quantity is dependent on both Order Number and Item Code.
ORDER
ORDER_ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order NumberItem CodeDescriptionUnit CostQuantity)
Second Normal Form (2NF)
• Description and Unit Cost are partial dependencies
• They are dependent on Item Code
• Remove these attributes to a new entity
• Take a copy of the attribute they are dependent on
ORDER
ORDER_ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order NumberItem CodeDescriptionUnit CostQuantity)
Second Normal Form (2NF)
• Item Code becomes the key of the new entity
• And becomes a foreign key in ORDER-ITEM
ORDER
ORDER_ITEM
ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order Number*Item CodeQuantity)
(Item CodeDescriptionUnit Cost)
Second Normal Form (2NF)
• A data model is in 2NF if it is in 1NF and there are no partial dependencies
ORDER
ORDER_ITEM
ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order Number*Item CodeQuantity)
(Item CodeDescriptionUnit Cost)
Second Normal Form (2NF)
• We can add an item to the Item table without it having to be on an order
• We can delete an order in the Order table without deleting details of the items on the order
• We can update item details once in the Item table without affecting the orders for that item in the Order-Item table
Second Normal Form (2NF)
• But there are still update anomalies with the Order entity
ORDER (Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
Third Normal Form (3NF)
• Examine all the entities produced so far
• See if there are any non-key attributes which are dependent on any other non-key attributes
• These are called non-key dependencies
ORDER
ORDER_ITEM
ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order Number*Item CodeQuantity)
(Item CodeDescriptionUnit Cost)
Third Normal Form (3NF)
• In the ORDER entity, Customer Name, Address, Post Code and Telephone Number are all dependent on Customer Number
ORDER
ORDER_ITEM
ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order Number*Item CodeQuantity)
(Item CodeDescriptionUnit Cost)
Third Normal Form (3NF)
• Remove these attributes to a new entity
ORDER
ORDER_ITEM
ITEM
(Order NumberOrder DateCustomer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order Number*Item CodeQuantity)
(Item CodeDescriptionUnit Cost)
Third Normal Form (3NF)
• Remove these attributes to a new entity
• Customer Number is the key of the new entity
• Leave Customer Number behind as a foreign key
ORDER
CUSTOMER
ORDER_ITEM
ITEM
(Order NumberOrder Date*Customer Number)
(Customer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order Number*Item CodeQuantity)
(Item CodeDescriptionUnit Cost)
Third Normal Form (3NF)
• A data model is in 3NF if it is in 2NF and there are no non-key dependencies
ORDER
CUSTOMER
ORDER_ITEM
ITEM
(Order NumberOrder Date*Customer Number)
(Customer NumberCustomer NameAddressPost CodeTelephone Number)
(*Order Number*Item CodeQuantity)
(Item CodeDescriptionUnit Cost)
Third Normal Form (3NF)
• We can add a customer to the Customer table without the customer having to place an order
• We can delete an order in the Order table without deleting details of the customer who placed the order
• We can update a customer’s details once in the Customer table without affecting the orders placed by that customer in the Order table
Memory Aid
• In 3NF, each attribute is dependent on
• the key
• the whole key
• and nothing but the key
