Norma Ardila’s PR program 2011
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NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS LATIN AMERICA FEBRUARY TO DECEMBER 2011
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This is a summary of all Public Relations activities planned and executed on behalf of Discovery Networks by Norma Ardila in 2011.
Transcript of Norma Ardila’s PR program 2011
NORMA ARDILA’S PR ACTIVITIES FOR DISCOVERY NETWORKS
LATIN AMERICAFEBRUARY TO DECEMBER 2011
In 2011 Norma oversaw the promotion of four networks in total:
Liv: January to July DHH: The whole year DKids: June to December DTL/TLC: The whole year
Summary
Blue Bloods: 1st Conf. CallProducers Robin Green, Mitch Burgess and actress Bridget Moynahan (Dec. 13, 2010)
Argentina – La NacionBrazil – O GloboBrazil – Quem Chile – Wiken (Mercurio) Colombia - CromosColombia - Revista UneteMexico – RecordMexico – Cine Premiere
BrazilO Estado de S. Paulo MexicoReforma – GenteColombiaEl Espectador
Blue Bloods: Actor Will Estes (Jamie Reagan) – February
(This is a 2nd Call)
RESULTS: CLOSE TO 200 CLIPS . CIRCULATION: 16,627,414.
MEDIA VALUE: US $544,239.00
Dexter: Sara Colleton (executive producer) - February
ChileLa Tercera
BrazilFolhia de Sao Paulo
Brazil Veja On-line
Hawthorne: Actor Michael Vartan (lead male actor) -February
MexicoEl Universal ArgentinaPagina 12 NewspaperEntertainment Section ColombiaEl Tiempo Chile El Mercurio Brazil O Estado de S. Paulo
Mad Love Set Visit (Sony Studios, LA)February
Brazil – Monet Colombia – 15 MinutosMexico – ReformaMexico – Eres
Acumuladores: Dr. Gail Steketee (Hoarding expert from Boston University) – February
Argentina – La Nacion
Colombia – Revista Alo
Brazil – Zero Hora
Chile – Mercurio
Jason Biggs (Mad Love) April 26
Peter Krause (Parenthood)April 27
Craig T. Nelson (Parenthood)April 28
Other completed conference calls
Jillian Michaels (Sudando con Jillian)May
Ana Margarita Martinez(Con quien me case?)May 12
Kody Brown and 4 wives (4 esposas, 1 marid0)May
Completed Calls (cont.)
Completed Calls (cont.)Dr. Bonnie Weill(Infieles)June
Jo Frost(Extreme Parenting)August
Jack Tarantino(Producer)August
INFIELESPress event in Bgta., Colombia – May
Also secured presence of sexologist Flavia dos Santos of Canal Caracol for press event and online chat on Discoverymujer.com.
VEJA , BRAZIL
Mercurio, Chile
Mural, Mexico
Reforma, MexicoMarie Claire, Brazil
Las Ultimas Noticias, Chile
Ser Padres, Colombia
Conf. Call with Julie Stall, Producer The Cat In the Hat
Folha de Sao Paulo - BrazilCrescer - BrazilMercurio - ChileEl Tiempo - ColombiaEl Norte - MexicoMilenio - MexicoClarin - Argentina
La Guarida Secreta – Veloz Mente Press Junket July 27 & 28 Buenos Aires Milenio- Mexico
Gente Chiquita - MexicoEres Ninos - MexicoEl Tiempo - ColombiaEl Pais - ColombiaRevista Vive - ChileLa Tercera - ChileLa Nacion - ArgentinaClarin - ArgentinaRevista Billiken - ArgentinaRevista Genios - ArgentinaAhora Mama - ArgentinaMi Bebe - ArgentinaRumbos - Argentina
El Pais , Colombia
JUNKET COVERAGE
Revista Vive, Chile
JUNKET COVERAGE (cont.)
Reforma, Mexico Milenio,
Mexico
Olivier d’Agay(Grandnephew, Antoine de Saint Exupery)October 20
Aton Soumache(Producer, The Little Prince)October 25
CONFERENCE CALLS
PRESS EVENT BOGOTA, COLOMBIA – NOV.
Created all corporate and program-related materials for the network including:
2 press releases, Recio Sondon bio, Fast Facts, boiler plate, FAQ
Nine program-related press releases Oversaw the creation of the TLC EPK
(electronic press kit) plus…
LAUNCH
PRESS JUNKET CAKE BOSS – Sept.
TLC launch Town hall meeting + Lat/Am celebration – Nov. 1
TLC EPK
Trade and consumer media all over Latin America received this electronic press kit in Spanish and Portuguese which includes corporate and programming info. as well as video and high res images. The same kit was shared with the sales department.
