Norm Geddes- TAG Entrepreneurs "Rock Star" Presentation
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Transcript of Norm Geddes- TAG Entrepreneurs "Rock Star" Presentation
Associate Systems: a New Look at
Human-Computer Interaction
What the customer really wanted...
a joint cognitive system with
humans in charge
and the computer actually helping.
What the engineers
so often build...
Cognitive Systems
Perceive
Decide
Act
• pattern-based
• diagnosis
• problem solving
• prediction
• goal setting
• detect
• combine
• organize
• assess
• monitor
• skill-based
• procedural
• exploratory
situation
plan
execution and
commitment
external and internal
state changes
perturbations
copyright Applied Systems Intelligence, Inc. 2008
Symbolic Reasoning
Domain Knowledge
Knowledge
Engines
Message-based API
PreAct® Libraries
Integrated Intelligence
Expert
Knowledge
+
ASI’s Software
and Services
Intelligent Systems for
complex operations
=
copyright Applied Systems Intelligence, Inc. 2008
It Chose Me….
ENHANCEDSITUATIONALAWARENESS
BETTERDECISIONS
PILOTVEHICLE
INTERFACE
SITUATIONASSESSMENT
TACTICSPLANNER
SYSTEMSTATUS
MISSIONPLANNER
PILOT'S ASSOCIATE
IMPROVEDCOMBAT
EFFECTIVENESS
Pilot's Associate Concept
MISSION First, Money Later
• Human Centered
Intelligent Systems
– Mission Critical
– High Stakes
Control - Physical Task Demand
Co
mm
and
-C
og
nit
ive
Dem
and
Cognitive PerformanceImproved by Training
and/orCognitive Aiding
Physical Task Performance
Improved with Automation
and/orIntelligent Control
Region of HighTotal
Operator Demand
copyright Applied Systems Intelligence, Inc. 2008
Experiment with the Market
• Archangel Cockpit
Moving Map Display
• eValue Supply Chain
Collaboration System
• Medical Practice
Associate
• Travel Site of the
Future
• Enterprise Risk
Assessment System
• Network Analyst
copyright Applied Systems Intelligence, Inc. 2008
Persistence
NASA LMAS
Air Traffic
Partnership
FAA Next Gen
Air Traffic System
1990 1995 2000 20102005
Don’t Get Choked by BIG
Customers• Don’t lose the
mission
• Be willing to walk
away from bad
relationships
copyright Applied Systems Intelligence, Inc. 2008
Other Peoples’ Money
• Be careful who you
invite into the
kitchen!
• Are you sure you
are better off for it?
• Be prepared to
clean up a mess
Embracing a
Technology EcoSystem
• NONE of our
customers are in
Georgia!
• We reach out to the
Georgia community
• Will Georgia
businesses embrace
their OWN High
Tech Pioneers?