Norikhti Faqriah bt Azime (2008319497)

Nur Jihan Mohd Fadzil (2009425582)www.23hours.com

Advertising is  a  form  of communication intended  to persuade an  audience (viewers,  readers  or  listeners)  to  purchase or  take  some action upon products, ideals,  or  services.  It  includes  the  name  of  a  product  or  service  and  how  that product or  service  could benefit  the  consumer,  to persuade a  target market  to purchase  or  to  consume  that  particular brand.  It  is  an  attempt    to  disseminate information in order to affect buyer-seller transactions.

E-advertisement  is a form of advertising that uses the Internet and World Wide Web  in  order  to  deliver marketing messages  and  attract  customers.  The development  of  computer  technologies  has  changed  the  traditional  ways  of advertising.  With  the  rapid  advancement  in  the  computer  industry,  many companies  have made the Internet as part of their advertising media mix to take advantage of the online technologies.

2

Introduction

The existing UiTM student portal is only cater for announcement made by the university to the students in terms of academic matters, job vacancy advertisements and student registration.

Normally, it can be seen that students just advertise their services by post it on the wall either at the bus stop, faculty or at the hostels.

At present, there is no centralized platform available for e-advertisement among UiTM students.

It is undeniably that wall advertising is something norm and acceptable in our community. However, it can result in lack of awareness among customers and loss of business opportunity since the advertisements can only be captured by those who passed by the advertising area. 

Limited reach since the target customers might not stay in the campus and always on the move.

Innovation is very crucial for us to be competitive advantage in any business that we do and with the emerging technology, everything can be done via online.

3

Problem/Opportunity

To be rated as a "five star" website by consistently providing the most updated information  and  outstanding  service  that  creates  an  extraordinary  advertising experience.

ObjectiveTo  provide  an  electronic  infrastructure  for  conducting  mostly  C2C  business primarily  for  UiTM main  campus  students.  Technology  replaces  the  traditional way of wall advertising which is commonly done by the advertisers.

MissionTo  become  the  pioneer  in  the  e-advertisement  service  for  UiTM main  campus students in Shah Alam.

Vision

4

EducationConsultation based on subjectsThesis proofreadingStatistical analysis for thesisSell or to “let go” used books

Travelling & holidaysAir fareBus ticketTrain ticket

Lodging/transportationRent carRent houseRent room

Need help?Computer repair/ maintenancePrepaid reload via online 

Proposed IT Solution

EducationSubjects consultation- Based on customer’s demand & the tutors must possess minimum criteria to participate e.g. CGPA with 3.5 and above

Thesis proofreading-TESL students (Academy of Language Studies, UiTM)

Statistical analysis for thesis (Statistics students-Faculty of Computer & Mathematical Sciences (FCMS))

Computer repair/maintenance- FCMS students and  UiTM Engineering students

6

Main target pool of skill sets

Advertisers

Broad  reachPeople can be reached at any timeWider target market segmentation

Users

Hassle-free experienceJust a click of a button away from you

ConvenienceEnable students to search for the information 24/7, from almost any location

8

Value Proposition

Cost Per Click

It is a form of Internet advertising where the advertisers pay the hosts only if their ad is clicked. 

Subscription feeMonthly fees charged to the registered advertisers at RM10 per month.

9

Revenue Model

Manual advertisement from brochure, leaflets and  verbal advertisements.

Manual advertisement from brochure, leaflets and  verbal advertisements.

Manual Advertisement

  The original methods of wall post at bus stops, taxi 

stands,        notice boards, and 7 Eleven.

  The original methods of wall post at bus stops, taxi 

stands,        notice boards, and 7 Eleven.

Wall Advertising

Post-It on the wall

10

Competitive Environment

Target advertisers:

UiTM main campus

students & other

advertisers who stay

nearby Shah Alam

Current target users: UiTM main campus students in Shah Alam

Futu

re ta

rget

use

rs:

Othe

r stu

dent

s who

stay

in S

hah

Alam

11

Market Opportunity

Competitive Advantages

Competitive Advantage

Easy & user friendly to post to the web

Fast & Immediate feedback

Focus on green technology

12

Create brand awareness

through UiTM

Student Portal

Create brand awareness

through UiTM

Student Portal

To advertise

in the Google

AdWords

To advertise

in the Google

AdWords

To leverage on the social

networks

To leverage on the social

networks13

Marketing Strategy

IT personnel -web developer & 

maintenance

Marketing Personnel

Post It On the Wall

Organizational Development / Management Team

-5 years experience in Telecommunications.

-MBA (UiTM), major in Marketing- BBA (International Business, UiTM)

-5 years experience in Banking.

- MBA (UiTM), major in Finance- BSc. (Data Communication & Networking)

Future plans 14

15