Full Digital Strategy

Brand: Nordstrom

For the new Social Media Marketing campaign for Nordstrom, I have chosen 5 social media outlets to portray the new image and renovation of the brand. The purpose of this renovation is for consumers of the product to become reintroduced to the department store and draw more frequent purchases and more visits to the store. The five social media outlets include: Facebook, Twitter, Pinterest, Instagram, and Social Blogging.  The new campaign will provide more images and services to consumers that what the frequent store provides. This new use of these social media outlets will allow customers to view the products on a frequent basis at ease. Our social media factors will include many promotions that the store will provide to customers that use these outlets. These promotions will include weekly/daily specials and contests. 

1) Facebook: The Facebook page with the new campaign will include many different factors including pictures of mostly all products available online/store, style tips, and makeover tips to improve ones image with Nordstrom products. The usage of this will be recorded by Likes, Comments of posts or pictures, and views of the Nordstrom Facebook page.

2) Twitter: The Twitter page will include style topics and links to products of the day and other promotional offers. It will also include many links to daily specials on products. The daily tweets will offer certain promotions on products in a certain time period so the consumer is required to follow up or respond. RT (retweets) will also be used to record the amount of people viewing and utilizing the tweets.  The twitter account will be the best way to utilize the daily special because of the timeline on Twitter and the easy ability for consumers to review the tweets.

3) Instagram: The Instagram account will be focused on the pictures of styles and new designs that Nordstrom brings. These pictures edited will give the consumer a great and stylish look of what product that the department store provides. This account can be recorded by the number of consumers that follow the account and ‘like’ the pictures that are available.

4) Pinterest: This outlet of social media, Pinterest, will allow consumers to view a variation of Nordstrom’s products and the ability to adapt them to their personal life and lifestyle. This account will show many ‘HOW-TO’s’, which will include style tips in fashion, beauty, and home & gardens. These picture will display the products that consumer cant buy at a local store or also online. Each picture will have a direct link to the online purchasing page where the customer can directly make a purchase.

5) Social Blogging:  The social blog will include the view of the designers and their fashion ideas. The blog will be the designer and fashion insiders reviewing Nordstrom’s product and different brand available. Consumer can comment and talk with the fashion insiders upon their ideas of the different product available.

Internet Marketing: The Internet marketing for this campaign will include changing to SEM by pushing Nordstrom to the top of the search engine. The store is already a common name when searching ‘luxury’ or ‘designer’ fashions. This campaign will renovate the store to be the top of consumer’s minds when searching for these categories. Their competitors are at the top of the searching but with this campaign it is a goal to make Nordstrom number 1. Other Internet marketing will include advertisement on banners on certain pages that apply to the product search. Advertisements can also be displayed on many different pages in banners and side advertisements to display sales and promotions going on at the store.

Mobile Strategy:  The mobile strategy will include advertisements upon taxis and busses in highly populated cities where luxury and designer fashion is most purchases. These mobile advertisements will also display sales and promotions occurring for the store and also encourage people to use the social media outlets. These advertisements will show the Facebook, Twitter, Pinterest, and Social Blogging host sites so it is easy for the consumer to access the different social media outlets.

Target Audience:  After overviewing the consistent customer base at Nordstrom’s, I expanded on a larger target market to incorporate my social media marketing strategy. The target audience that I am attempting to reach is men and women ranging from ages 25-60.

Budget: The budget for running this social media outlets, blog and other promotions offered for 12 months would be around 300,000 $. This money could fund promotions and contests that the social media outlets could show to consumers. This budget could include benefits to the stylists and or fashion designers that blog to the target market.

Social Media and Marketing:

Nordstrom is what needs to be on consumer's mind when thinking of 'luxury' and 'designer' fashion.