Nordstrom: Full Digital Strategy
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NORDSTROM STEPHANIE JOSEPH ADV 420 FULL DIGITAL STRATEGY
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Transcript of Nordstrom: Full Digital Strategy
NORDSTROMSTEPHANIE JOSEPH ADV 420
FULL DIGITAL STRATEGY
PURPOSE:
▸ Reintroduce Nordstrom customers to the high quality merchandise they sell resulting in more online and in store purchases
TARGET AUDIENCE
▸ Women and Men ages 25-40
▸ more focus towards female shoppers
▸ High-end shoppers
▸ Luxury lifestyle brand caters to those with higher income
▸ Pinpoint users based on likes & interests
▸ Posts will feature latest products available in store & online
▸ Allow easy communication between customers & the company
▸ Direct links to online store
Engagement measured by:
Likes
Engagement with posts
▸ Daily tweets featuring products & promotions
▸ Engaging communication between customer and store
▸ Links to all products displayed in posts
▸ #Nordstrom to drive interaction with customers
#NORDSTROM#NORDSTROM#NORDSTROM
Engagement measured by:
Follows
Retweets
Use of the hashtag
▸ Feature attractive photos of new products
▸ Full styled outfits with links to the website
▸ Suggested products for holidays, trips, etc.
Engagement measured by:
Followers to the account
Likes on individual posts
▸ Showcase large variations of Nordstrom products
▸ Boards with different themes all featuring Nordstrom items
▸ Links to all products on the online store
Engagement measured by:
Follows to the boards
Re-pins
NORDSTROM BLOG
▸ Online store will have link to blog
▸ Cover various topics of interest to customer
▸ Provide good content while incorporating Nordstrom products
▸ Customers can comment thoughts and suggestions
▸ Goal is the relatable factor
MOBILE
‣Easy & quick shopping experience
‣Mimic in-store shopping
Nordstrom App
Free shipping & free returns
Check status of current order
Personalized recommendations
View Nordstrom catalogue
Create account for faster checkout
BUDGET: FOCUS ON DIGITAL
▸ SEM, social media, & mobile
▸ 5% of sales
▸ about 1.2 billion
Continue to reach audience & remain in the position of one of the leading high end retailers
Result
