Mary Colon – ADV 420 – Summer 2015

NORDSTROM: BRINGING BACK THE SHOE DAYS

• Family Business

• Valued Customer Satisfaction

• Primarily sold shoes

THE BRAND HISTORY

• Blending in with the competitive market

• Multiple store, multiple locations

• More than just shoes

NORDSTROM TODAY

• More department stores to choose from

• One large yearly sale

• Nordstrom online shopping experience

THE NORDSTROM EXPERIENCE

• Age 25-35

• Fashionable or desire for style

• Business men and women

• Savy spenders, but high buying power

TARGET MARKET

• Expanding on Social Media

• Focusing on the branding of shoes

• Two-Way communication

BRINGING CUSTOMER SERVICE BACK

• #Shoes4Schools

• More compelled to buy

• More compelled to spend

• Sharing the experience

THE BIG IDEA

• Use of social media to build the brand

• Blogs and hashtags

• Adwords

• Cost to benefit

COST AND EFFECTIVENESS

• Yearly tradition

• Increase sales

• Increase brand awareness

HOPE FOR THE FUTURE

For more information, visit shop.nordstrom.com

THANK YOU