7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay

1/5

Big-Picture Issues

What is Sakaris overall international strategy?

What does it want?

What is Noras overall international strategy?

What does it want?

What role should the joint venture lay in

!acilitating each co"anys intended strategy?

7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay

2/5

#ale o! the #ae

Nora Sales$ %&'' "illion

("loyees$ )*'+&

,eal o! sales$ &.) Big Picture$

Needs technology

/ocal knowledge0overn"ent ties

,eal in hand

Seeks regional

e1ansion

Sakari

Sales$ %2 3illion

("loyees$ .4*'''

,eal o! sales$ )

Big Picture$

5as #echnology

Seeks regional resence

/acks local knowledge

5as other otions

7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay

3/5

Negotiation Issues

(6uity ownershi #echnology trans!er

7oyalty ay"ents

(1at salaries

8r3itration

9reative alternatives??9reative alternatives??

5ow is each related to$ (ntry "ode decision International strategy

i"le"entation 9aa3ilities

e:g:* #wo ;!g: = "kt:distri3:

7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay

4/5

Noras #echnology 8c6uisition Strategy

.' o! >alaysian

#eleco" >arket

Indonesia

#hailand

7/26/2019 Nora Sak- Nora Sakari a Proposed Joint Venture in Malaysia Marketing Essay

5/5

Sakaris International Strategy

North8"erica

>alaysia

S:(: 8sia

@inland

Sakari 5A (::

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