Nonprofits and new blood final 3.29
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Nonprofits and New Blood:
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Transcript of Nonprofits and new blood final 3.29
Nonprofits and New Blood:
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Donor Value Over 12 Months
$96
$187
Traditional1
+95%
Source: Convio whitepaper entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising”1 Traditional defined as offline use.2 Internet Enabled defined as both offline and eCRM use.
Internet Enabled2
34.4%
50.9%
New Donor Renewal Rate
Traditional
+48%
Internet Enabled
Lifetime Donor Value
$314
$694
Lifetime Donor Value
Traditional
+121%
Internet Enabled
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Email bounces
Lapsing records
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[email protected]@jocelynharmonwww.marketingfornonprofits.org