Nonprofit Recruiting Solutions with LinkedIn
43
Sponsored by: A Service Of: Nonprofit Recruiting Solutions with LinkedIn Bryan Breckenridge & Mac Smith November 2, 2011
description
Approximately 75% of nonprofits do not have any formal budget for recruiting employees, according to the 2011 Nonprofit Employment Trends Survey.Nonprofits need recruiting tools that are easy to implement, cost efficient and, most importantly, connect them with the best people. Social recruiting -- using social media to recruit staff -- does just that. And LinkedIn does social recruiting best. Now with more than 120 million individual members and over 6,000 employer customers, LinkedIn has given nonprofit organizations a new way to recruit. Whether you’re looking for an executive director, a grant writer, network administrator, program director, communications manager or receptionist, you can find people with the required skills and a passion for your cause by using LinkedIn.Plus, this spring LinkedIn instituted changes to make its network and services more affordable and accessible to eligible nonprofit organizations of all sizes. Including everything from job postings, employer marketing and recruitment tools for sourcing supporters, volunteers, board members and staff, these changes will help nonprofits find the talent they need to fulfill their missions now and in the future.Join us on November 2, 2011 at 10:00 a.m. EST to learn about their new programs designed just for you – the nonprofit professional. During this presentation we will share with you, and your peers, strategies needed to identify the talent and professional knowledge you need to maintain a personal and professional edge.This webinar is not only for you to learn about LinkedIn, but also for you to tell them what you need. Talk directly to HR social media and LinkedIn to experts about how you use the site and how it could be changed to better achieve your goals. This is unique access you don’t want to miss.
Transcript of Nonprofit Recruiting Solutions with LinkedIn
Sponsored by:A Service
Of:
Nonprofit Recruiting Solutions
with LinkedIn
Bryan Breckenridge & Mac Smith
November 2, 2011
Sponsored by:A Service
Of:
Advising nonprofits in:
• Strategy
• Planning
• Organizational Development
www.synthesispartnership.com
(617) 969-1881
INTEGRATED PLANNING
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speakers
Bryan BreckenridgeNonprofit Success Enabler
LinkedIn Nonprofit Solutions
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions:
April Hunt, Nonprofit Webinars
Mac SmithDirector of Marketing
Nonprofit HR Solutions
5
Doing great work requires great people.
Nonprofit Social Recruiting with LinkedIn
6
Bryan BreckenridgeNonprofit Success Enabler
LinkedIn Nonprofit Solutions
LinkedIn | San Francisco Bay Area
Connections: 2,107 | Recommendations: 20
@bgbreck
650-605-2684- office
415-307-9361- mobile
Mac SmithDirector, Marketing & Special Projects
Nonprofit HR Solutions
Washington, DC Metro Area
Connections: 364 | Recommendations: 6
@nonprofithrconf
202-785-2060- office
540-412-8783- mobile
7
2+mil
3+mil
2800 Nonprofit join
LinkedIn per day.
2011 Nonprofit Employment
Trends Survey Findings
KEY RECRUITMENT FINDINGS
1. FAILURE TO PRIORITIZE HR LIMITS RESULTS AND INCREASES
RISK AND COSTS.
2. IT’S STILL “WHO YOU KNOW” WHICH WORKS THE BEST WHEN IT
COMES TO NONPROFIT RECRUITMENT.
3. OVER-RELIANCE ON NETWORKS MAY BE PRESENTING
CHALLENGES.
4. THERE IS A WEALTH OF OPPORTUNITIES TO EFFECTIVELY
MARKET JOB OPENINGS.
5. THERE ARE SIGNIFICANT OPPORTUNITIES TO LEVERAGE
SOCIAL NETWORKING SOURCES.
Find it at www.nonprofithr.com/survey
Failure to prioritize HR limits results and
increases risk and costs
Limits the advancement of the organization’s mission
Limits the development of teams and individuals
Limits strategic perspective
Increases exposure to legal risk
Increases exposure to compliance infractions
Potential increased costs
It’s still “who you know”
Source: 2011 Nonprofit Employment Trends Survey
Top 5 Recruitment Advertising Strategies
Formal network of colleagues/nonprofits
Informal network of colleagues/friends
Newspaper (local online edition)
CraigsList
Newspaper (local print edition)
Personal Network Sources
50%
50%Formal network of colleagues/nonprofits
Informal network of colleagues/friends
Over-reliance on networks may be presenting
challenges
Though formal and informal networks yield significant results,
diversity challenges give pause for concern.
While diversity is regarded as important, almost half of those who
indicate challenges say that the greatest diversity challenge is
balancing ethnic diversity – attracting qualified people of color.
Dr. Ivan Misner is the Founder & Chairman of BNI, as well as a New
York Times best-selling author says, “It is human nature to
congregate with people that are very much like us. People tend to
cluster together based on education, age, race, professional status,
etc.. The bottom line is that we tend to hang out with people who
have similar experiences or perspectives as ours.”
There is a wealth of opportunities to effectively
market job openings
Source: 2011 Nonprofit Employment Trends Survey
There are significant
opportunities to leverage
social networking sources
Source: 2011 Nonprofit Employment Trends Survey
Recruitment and LinkedIn Now
86% of hiring managers use
LinkedIn*
80% of organizations find
talent on LinkedIn*
1 in 5 organizations use
“social media” to “research”
job candidates*
– 1 in 3 “rejected” candidate
because of what they found*
Source: *CareerEnlightenment.com
LinkedIn Nonprofit Solutions
Enable nonprofits to engage what they
need to succeed
Connect the world’s professionals to make
them more productive and successful
15
16
Paid
Tools
Free
Tools
See HR/TA
as vital to mission.
Have dedicated
HR/TA
Have a recruiting
Budget.
Nonprofit HR/Recruiting Statistics
Source- 2010 study of 450 nonprofits by Nonprofit HR Solutions.
Recruit staff & supporters.
Engage key audiences.
17
Tell your employer story.
Boost Productivity.
18
Nonprofits are social recruiting on LinkedIn
Do we understand Active vs. Passive Candidates?
Active Candidates- Will apply @ your site
- Listen to opportunities
- Respond quickly
- Seek information
Passive Candidates- Don’t have a current resume
- May not listen to opportunities
- May not respond to “apply now”
- Higher bar to respond
Four questions to ask.
Measuring Resultsof our sourcing and posting?
Positioningour organization as an
“employer of choice”?
Engagingtop passive talent?
Understandingour target candidate
audience?
Recruit staff & supporters.
Engage key audiences.
21
Tell your employer story.
Boost Productivity.
63
22
1.) Tell your story.
23
”InMap”
2.) Make one of these.
24
Ele’s Place does. 9 staff 23 “employees”.
25
3.) Tell your org story.
.
1.)
2.)
3.)
1.) Promote
2.) Update
3.) Ask
26
Taproot Foundation loves using “Admin Tools”
27
4.) Live on “Advanced Search”
5.) Engage & promote with “Groups”
Join & participate
Launch one
Post Jobs
28
76K+ Nonprofit Groups.
Chronicle of
Philanthropy NTENVolunteerMatch.org
21K 3K 2K
6.) Involve Marketing
“Followers” are good
29
30
LinkedIn Tips Recap
1. Tell your story
2. Create InMap
3. Tell the Org story
4. Use Advanced Search
5. Engage with Groups
6. Enlist Marketing
Invest in these areas.
Measuring Resultsof our sourcing and posting?
Positioningour organization as an
“employer of choice”?
Engagingtop passive talent?
Understandingour target candidate
audience?
Recruit staff & supporters.
Engage key audiences.
32
Tell your employer story.
Boost Productivity.
6
3
33
34
1.) A Career Page brings your employer story to top candidates.
83 PPFA Center Affiliate CEO’s said recruiting is biggest challenge.
added 2 board members in minutes.
35
2.) Jobs Network pursues passive candidates.
3.) LinkedIn Recruiter helps you find & contact the needles.
36
LinkedIn Recruiter: Search Results (848) Save this search
Keyword: (“major gifts”- Location: SF & NYC - Industry: Nonprofit or Philanthropy)
37
Recruiting SolutionsRecruiting SolutionsRecruiting Solutions
Relationship ManagementThe purpose of the Relationship Management role is to serve as a single point of contact responsible for ensuring the total success and satisfaction of
our relationship. This will be achieved through proactive, consultative interactions that focus on maximizing the full potential of LinkedIn solutions.
One of the key areas of emphasis will be on end user success and engagement. Your Relationship Manager will work with you ensure that best
practices are utilized and reinforced. Additionally, you will be kept up to date on industry trends and how LinkedIn’s solutions address the evolving
recruitment challenges faced by our growing client base.
Your Relationship Manager is:
• A dedicated business contact
• Focused on client success
• Proactive and consultative
• A subject matter expert
Enterprise SupportLinkedIn’s Enterprise Support team provides assistance for both technical and non-technical related issues and questions. US hours of operation are
7am-6pm Monday through Friday (Central Standard Time) when our reps will provide email support and telephone contact by the representative
assigned to your issue. LinkedIn’s Enterprise Support team is also able to escalate other issues to LinkedIn’s Engineering and Web Operations team.
Support options include:
• Dedicated enterprise service team
• Email support with rapid response, phone support based on your issue
• 24x7 access to online help and a knowledge base on answers at your fingertips
• Proactive communication of site issues and maintenance upcoming
• Escalation of issues internally when needed
Education Learning to use LinkedIn Recruiter can be accomplished in various formats.
• Online on-demand training for viewing at your leisure
• Instructor led weekly classes for when you have questions
• Tip sheets as a reference (How to post a job, How to search, Boolean Search tips and more)
• Webcasts with industry experts to help you be more effective in your day to day recruiting strategy
confidential
Channing BerryRelationship Manager
- LinkedIn Internet San Francisco
39
Learn more about LinkedIn Nonprofit Solutions.
40
Contact us to move forward.
Nonprofit HR Solutions
About us– Nonprofit HR Solutions is the nation's only full-service consulting firm
dedicated exclusively to meeting the human resources needs of nonprofit organizations. Since 2000, Nonprofit HR Solutions has worked exclusively with the nonprofit sector, generating results for organizations supporting advocacy, health and human services, arts and culture, education, the environment, faith-based missions and more.
For more information on Nonprofit HR Solutions, please call 202.785.2060 or visit www.nonprofithr.com.
Our services– HR Consulting & Outsourcing
– Executive Search
– Staffing
– The HR Cooperative
– Nonprofit Human Resources Conference (Oct 7-9, 2012)
– Nonprofit HR Symposia Series (Spring 2012)
– Nonprofit Employment Trends Survey (Winter 2012)
Sponsored by:A Service
Of:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com
