Nonaka's Scrum: People as the Conveyor of Knowledge at Scrumday 2013
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Transcript of Nonaka's Scrum: People as the Conveyor of Knowledge at Scrumday 2013
Seeing is understanding.Seeing is understanding.
Nonaka’s ScrumPeople as the Conveyor of Knowledge
Change Vision, Inc.
Kenji Hiranabe
By Yasunobu Kawaguchi
Seeing is understanding.Seeing is understanding.
Hello, Scrum Day!I’m from Japan.
Seeing is understanding.Seeing is understanding.
Agenda
•Self-introduction
•Nonaka’s Scrum
•Tacit Knowledge
•A Story
•Design Thinking
Seeing is understanding.Seeing is understanding.
Kenji HIRANABE(1/2)• (co-)Translator of �
OO, UML books Mind Map book
XP/ Agile books
• (co-)Author of �C++ book
Scrum book
Agile and Scrum:
Collaborative Software
Development That Connects
Customers, Engineers and
Management
Seeing is understanding.Seeing is understanding.
Kenji HIRANABE(2/2)• CEO of Astah.net.
• astah – UML editor
– With Mind Map, ERD, SysML
– http://astah. net/
– Runs on• PC, Mac, Linux, iPad
Seeing is understanding.Seeing is understanding.
Nonaka’s ScrumPeople as the Conveyor of Knowledge
Change Vision, Inc.
Kenji Hiranabe
By Yasunobu Kawaguchi
Seeing is understanding.Seeing is understanding.
Do you know where the word “Scrum”came from ?
http://www.publickey1.jp/blog/11/10_innovation_sprint_2011.html
Innovation Sprint 2011
Jeff Sutherland Ikujiro Nonaka
me
Quote from the first
Scrum Book
• “Agile Software Development with Scrum” (by
Ken Schwaber, Mike Beedle) starts with the
following quote.
The "relay race" approach to product development ... may conflict with the goals of maximum speed and flexibility. Instead a holistic or "rugby" approach – where the team tries to go the distance as a unit, passing the ball back and forth – may better serve today's competitive requirements.
-- “The New New Product Development Game”
Copyright © 2005-2007 Kenji
HIRANABE, Some rights
reserved
12
Toyota Production System
Lean
Lean Software Development
Kanban
Lean Startup
Agile
Scrum
XP
The New New Product Development Game
Four steps to the epiphany
Agile and Lean
Startup
Patterns
Manufacturing Industry in Japan
2013 Yasunobu Kawaguchi
Nonaka’s Text Agile/Scrum (Software)
1993 Org. Patterns(by Jim Coplien) (at PLoP)
2001 “Agile Software Development with Scrum”
(by Ken Schwaber, Mike Beedle)
“The Knowledge Creating Company”(HBR) 1991
SECI-model
アメリカ海兵隊(U.S. Marine) 1995Fractal
Organization
1994/1 First Sprint of Scrum by Jeff Sutherland
Scrum Master
1994/2 Second Sprint of Scrum (with Cope’s Ideas)
Daily Scrum
“The New New Product Development Game” 1986
“Scrum”
2012 “Software in 30 days”
“Wise Leadership”(HBR) 2010
Phronetic
Leadership
“Managing Flow” 2008
2001 “The Agile Manifesto”
2013“アジャイル開発とスクラム-顧客・技術・経営をつなぐ協調的ソフトウェエア開発”
Collaborative Software Development That Connects Customers, Engineers, and Management
Prof. Ikujiro Nonaka
1
The New New Product Development Game(HBR)
ScrumStop therelay race, take up rugby
2
The Knowledge Creating Company
SECI-modelSpiral transformation of
Explicit knowledge and Tacit knowledge
3Managing Flow, The Wise Leadership(HBR)
PhronesisThe third knowledge type after
Science (explicit knowledge)
And art (tact knowledge)
U.S. Marine
Fractal
OrganizationSelf-similar structure
at all levels
4
Seeing is understanding.Seeing is understanding.
SECI model
Copyright Nonaka I. 2010
Two Types of Knowledge
Spiral up through Spiral up through dynamic interactiondynamic interaction
AnalogAnalog--Digital SynthesisDigital Synthesis
Objective and rational knowledge that can be expressed in words, sentences, numbers, or formulas (context-free)
Theoretical approachProblem solvingManualsDatabase
Subjective and experiential knowledge that can not be expressed in words, sentences, numbers, or Formulas (Context-specific)Cognitive Skills
beliefsimagesperspectivesmental models
Technical Skillscraftknow-how
Tacit Knowledge Explicit Knowledge
http://www.flickr.com/photos/visitabudhabi/6708954439/
Tacit
Knowledge
Subjective and
experiential
knowledge that
can not be
expressed in
words, sentences,
numbers, or
Formulas
(Context-specific)
• Explicit
Knowledge
• Objective and
rational
knowledge that
can be
expressed in
words,
sentences,
numbers, or
formulas
(context-free)http://www.flickr.com/photos/stuartpilbrow/4264302708/
“Sticky” Information
Product developers need two types of information in order to succeed at their work: need and context-of-use information (generated by users) and generic solution information (often initially generated by manufacturers specializing in a particular type of solution) Bringing these two types of information together is not easy. Both need information and solution information are often very “sticky”—that is, costly to move from the site where the information was generated to other sites�.
-- “Democratizing Innovation” (by Eric Von Hippel)
SECI Model
Explicit
Explicit
Tacit
Tacit Tacit
Explicit
Explicit
Tacit
SocializationSocialization ExternalizationExternalization
InternalizationInternalization CombinationCombination
OG
E
I
Environment
Individual
I G
G
G
G
Org.
E
I
I
I
I
I
Group
IE O
Copyright Nonaka I. 2010
Copyright Nonaka I. 2010
Organizational Knowledge CreationSECI Model
Sharing and creating tacit knowledge through direct experience
I = Individual, G = Group, O = Organization, E = Environment
Learning and acquiring new tacit knowledge in practice
1. Perceiving reality
as it is
2. Sensing and
Empathizing with
others and the
environment
3. Transferring of
tacit knowledge
9. Embodying explicit
knowledge through
action and reflection
10. Using simulation and
experiments
Articulating tacit knowledge through dialogue and reflection
4. Articulating tacit
knowledge using
symbolic language
5. Translating tacit
knowledge into a
concept or prototype
Systemizing and applying explicit knowledge and information
6. Gathering and
integrating explicit
knowledge
7. Breaking down the
concept and finding
relationships among
the concepts
8. Editing and
systemizing explicit
knowledge
Explicit
Explicit
Tacit
Tacit Tacit
Explicit
Explicit
Tacit
SocializationSocialization ExternalizationExternalization
InternalizationInternalization CombinationCombination
OG
E
I
Environment
Individual
I G
G
G
G
Org.
E
I
I
I
I
I
Group
IE O
Seeing is understanding.Seeing is understanding.
A Story of
Matsushita Electric’s
“Home Bakery”
(Bread Making Machine)
Source: http://panasonic.co.jp/ism/bakery/vol01/index.html
For this part. Or read “Knowledge Creating Company” the book
Seeing is understanding.Seeing is understanding.
Design ThinkingRelationship with
Design Thinking
“Design thinking is a human-centered approach to innovation that draws
from the designer's toolkit to integrate the needs of people, the
possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO
IDEO Method Cards
There’s also an App !
SECI Model and Agile Practices
Explicit
Explicit
Tacit Tacit
Explicit
Explicit
Tacit
SocializationSocialization ExternalizationExternalization
InternalizationInternalization CombinationCombination
Sprint DemoSprint Demo
Visit UsersVisit UsersCoding StandardCoding StandardT
acit
Sprint PlanningSprint Planning
Story WritingStory Writing
Everything about
Learning�
Everything about
Learning�
Daily StandupDaily Standup
Sit TogetherSit Together
Pair ProgrammingPair Programming
RetrospectivesRetrospectives
Scrum As Knowledge Creation Machine
E
E
T
T T
E
E
T
SS EE
II CCT
T
Created Knowledge
Knowledge about
How to create it
Knowledge about
User and Usage
Growing Working
Software
Learning Scrum
Team
Copyright Nonaka I. 2009
Contemplation in Action:Indwelling in Actuality with Deep Thinking
“I can see many things
when I see a machine. How
can we maneuver through
that curve? We should do
this, we should do that....
Then I think about the next
machine. We can make a
faster machine if we think
like this, and so on. It’s a
natural progress into the
next step.”
- Soichiro Honda
Source: Honda Motor Corporation
(Picture at the Automobile Hall of Fame, Detroit)
Copyright Nonaka I. 2010
Copyright Nonaka I. 2010
Concept Building: Dialoguing on the Spot
Soichiro Honda
Drawing on
the floor
Words and
actionsBy articulating into
language, we
clearly understand
what we are
thinking
Source: Honda Motor Corporation
Automobile Hall of Fame (Detroit)
What’s the product owner ?
The person(s) who had the first belief, should run through the whole process
As the conveyer of knowledge.
Idealistic Pragmatist:
Contemplation in ActionBrain
Deep Thinker
Brawn
Doer
in One Personin One Person““Intellectual MuscleIntellectual Muscle””
Relentless Pursuit of Common GoodRelentless Pursuit of Common Good
Copyright Nonaka I. 2010
Conclusion
�The word “Scrum” is from Nonaka’s
1986 paper.
�He also articulated how knowledge is
created as SECI-model.
�It starts with passion, empathy, or
belief.
�Go see Gemba, the place it occurs,
see the context, meet people!
Prof. Ikujiro Nonaka
1
The New New Product Development Game(HBR)
ScrumStop the relay race, take up rugby
2
The Knowledge Creating Company
SECI-modelSpiral transformation of
Explicit knowledge and Tacit knowledge
3Managing Flow, The Wise Leadership(HBR)
PhronesisThe third knowledge type after
Science (explicit knowledge)
And art (tact knowledge)
U.S. Marine
Fractal
OrganizationSelf-similar structure
at all levels
4
FEELBeforeYouTHINK!