NON-STORE BASED RETAILING

CLASSIFICATION OF NON-STORE RETAILING.

NON-STORE RETAILING

DIRECT SELLING

DIRECT MARKETING

DIRECT-RESPONSE MARKETING

DIRECT SELLING.

The marketing of products to ultimate consumers through face-to-face sales presentations at home or in the workplace

Party plans: Hosting groups to view a product demonstration and encouraging participants to purchase the products.

Example: Eureka Forbes.

DIRECT MARKETING.

An interactive system of marketing which uses one or more advertising media to effect a measurable response at any location, forming a basis for creating and further developing an ongoing relationship between an organisation and its customers.

DIRECT MAIL.

MATERIAL DISTRIBUTED VIA THE POSTAL SERVICE TO A RECIPIENT’S HOME OR BUSINESS TO PROMOTE A PRODUCT/SERVICE.

PRINCIPLES OF DIRECT RESPONSE ADVERTISING.

• The focus should always be on what sells.• Not always necessary to reinvent the wheel when designing

campaigns.• Make the ‘offer’ the central theme of the designing campaign.• Long copy can sell if the reader is engaged.• Select creativity that sells, not that which just looks good.• Always test and measure response.• Select and retain media not on their ratings, but on their

ability to sell for you.• Always ask for the order or for further action.

TELEMARKETING

E-MAIL MARKETING.

E-MAIL MARKETING.E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.