Non profits3
-
Upload
wendy-flanagan -
Category
Business
-
view
453 -
download
0
description
Transcript of Non profits3
![Page 1: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/1.jpg)
The Cost of Donate Buttons
![Page 2: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/2.jpg)
![Page 3: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/3.jpg)
![Page 4: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/4.jpg)
![Page 5: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/5.jpg)
![Page 6: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/6.jpg)
![Page 7: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/7.jpg)
![Page 8: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/8.jpg)
![Page 9: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/9.jpg)
![Page 10: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/10.jpg)
![Page 11: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/11.jpg)
![Page 12: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/12.jpg)
![Page 13: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/13.jpg)
![Page 14: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/14.jpg)
Event Management
![Page 15: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/15.jpg)
![Page 16: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/16.jpg)
![Page 17: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/17.jpg)
![Page 18: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/18.jpg)
![Page 19: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/19.jpg)
Total Business Management
![Page 20: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/20.jpg)
![Page 21: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/21.jpg)
The Channel We Choose
• Events (Virtual and Live)• Advertising• Groups and Chapters (Virtual and Live)• Celebrity Endorsement• Self-benefit/Cause-benefit Duality• Text, Facebook, MySpace, Twitter• Contests • Corporate Matching
![Page 22: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/22.jpg)
![Page 23: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/23.jpg)
About the data: The above analysis is based on BIGresearch's Simultaneous Media Usage Survey (SIMM 14-June '09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.
![Page 24: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/24.jpg)
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Shift In Marketing Allocations
![Page 25: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/25.jpg)
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
![Page 26: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/26.jpg)
Coordinate Your Plans
• Business Plan– Marketing Plan
• Event Plan• PR Plan• Social Media Plan
![Page 27: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/27.jpg)
Channels Are Evolving
• Blogs• Microblogs• Podcasts• Wikis• Social Networks• Professional Networks• Videocasts• Newswires
![Page 28: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/28.jpg)
Social Networking Plan• Outline objectives for your networking initiatives that
match your business needs.• Profile your target audience and determine where they are
currently engaging in social media/networking• Set a timeline that pairs investment to positive benefits.• Define your “networking style” and make certain that it is
a natural fit for your ‘in person’ networking• Outline topics that will draw interest from your target
audience.• Build awareness of your posts as well as establish your
authority and thought-leadership.• Track metrics that measure your ROI and define your
success (initially and as you hone your social channels).
![Page 29: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/29.jpg)
6C’s of Social Media
• Conversation• Contribution• Collaboration• Connection• Community• Commerce
![Page 30: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/30.jpg)
![Page 31: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/31.jpg)
![Page 32: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/32.jpg)
![Page 33: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/33.jpg)
![Page 34: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/34.jpg)
![Page 35: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/35.jpg)
![Page 36: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/36.jpg)
![Page 37: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/37.jpg)
![Page 38: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/38.jpg)
![Page 39: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/39.jpg)
![Page 40: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/40.jpg)
![Page 41: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/41.jpg)
![Page 42: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/42.jpg)
![Page 43: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/43.jpg)
![Page 44: Non profits3](https://reader035.fdocuments.in/reader035/viewer/2022062614/547429fab4af9fa90a8b559a/html5/thumbnails/44.jpg)
Thank You
• Wendy Flanagan 908-619-7204