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Event Management

Total Business Management

The Channel We Choose

• Events (Virtual and Live)• Advertising• Groups and Chapters (Virtual and Live)• Celebrity Endorsement• Self-benefit/Cause-benefit Duality• Text, Facebook, MySpace, Twitter• Contests • Corporate Matching

About the data: The above analysis is based on BIGresearch's Simultaneous Media Usage Survey (SIMM 14-June '09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Shift In Marketing Allocations

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Coordinate Your Plans

• Business Plan– Marketing Plan

• Event Plan• PR Plan• Social Media Plan

Channels Are Evolving

• Blogs• Microblogs• Podcasts• Wikis• Social Networks• Professional Networks• Videocasts• Newswires

Social Networking Plan• Outline objectives for your networking initiatives that

match your business needs.• Profile your target audience and determine where they are

currently engaging in social media/networking• Set a timeline that pairs investment to positive benefits.• Define your “networking style” and make certain that it is

a natural fit for your ‘in person’ networking• Outline topics  that will draw interest from your target

audience.• Build awareness of your posts as well as establish your

authority and thought-leadership.• Track metrics that measure your ROI and define your

success (initially and as you hone your social channels).

6C’s of Social Media

• Conversation• Contribution• Collaboration• Connection• Community• Commerce

Thank You

• Wendy Flanagan 908-619-7204