Non-profit Marketing: Greenpeace
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Transcript of Non-profit Marketing: Greenpeace
Veneta Todorova
Agenda
• Organization goals
• Target groups
• The organization attracts resources:
-Workers
-Not workers
• Suggested improvements
Organization goals
1) Catalysing an energy revolution
http://www.youtube.com/watch?v=1q1MiP06buw&NR=1
Organization goals
2) Defending our oceans
Organization goals
3) Protecting the world’s remaining ancient forests
http://www.youtube.com/watch?v=Df5m0y24jqc
Organization goals
4) Working for disarmament and peace
http://www.youtube.com/watch?v=LVa399dy44Q
Organization goals
5) Creating a toxic free future
http://www.youtube.com/watch?v=tHZYeU38U_c
Organization goals
6) Supporting sustainable agriculture
Target groups
Greenpeace DOES NOT solicit or accept funding from governments, corporations or political parties.
• Volunteers/Activists
• Donors
• Spread the word!
• Ambassadors
The organization attracts resources: workers
Working for Greenpeace Not your typical fundraiser
The organization attracts resources: not workers
• Donate: ”Remember Greenpeace in your Will”• Volunteers/Activists (values-environment)• Give virtual gifts• Use our banners• Join us on Facebook• Become an online activist• You don`t have to join us to join us
http://www.greenpeace.org/international/getinvolved/you-don-t-have-to-join-us-to-j
Suggested improvements
• Slogan• More ambassadors• Spread the symbol and use it
-licensing fees
-web site advertising fees• Appropriate training and supervision on volunteers• Donating information on more places
Thank you for your attention !!!
? Time for questions ?