Non profit and public advocacy
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![Page 1: Non profit and public advocacy](https://reader036.fdocuments.in/reader036/viewer/2022062613/5456d108af79590b088b4ead/html5/thumbnails/1.jpg)
NON-PROFIT:
PUBLIC ADVOCACY,AND
ENGAGEMENTWHY BOTHER?
Yinka Olaitowww.yinkaolaito.com
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NON-PROFIT?
Incorporated organization which exists to serve a purpose. As the name implies, it is not for profit
orientation
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NON-PROFIT?
Uses surplus revenue to serve its cause and not to distribute it as
profit.
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NON-PROFIT?
Majority depends on support of donors
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WHA
T IS ADVOCACY?
An organized process of creating support, building consensus and fostering a favourable and supportive climate towards a specified
cause or issue through a set of well planned and organized
actions that are undertaken by a group of individuals or organisations working in
concert within a time frame -UNFPA 2002
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Planning implementation process of advocacy
Goal and objectives
Stakeholders/ Audiences
Messages / Messengers
Situation Analysis, Theme/Issue, Solutions
Implementation
Plan of action
Mon
itori
ng
& E
valu
ati
on
Partnership s- Alliances
Channels / Techniques / Tools
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FACTORS THAT MAKE ADVOCACY WORK?
OBJECTIVE
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FACTORS THAT MAKE ADVOCACY WORK? TARGET
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FACTORS THAT MAKE ADVOCACY WORK?
Message: specify roles
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FACTORS THAT MAKE ADVOCACY WORK?
Time element
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FACTORS THAT MAKE ADVOCACY WORK?
Budget for success
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FACTORS THAT MAKE ADVOCACY WORK?
Monitoring parameters
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FACTORS THAT MAKE ADVOCACY WORK?
Evaluations
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WHAT IS ENGAGEMENT?
Engagement is the process of being involved with your (prospective) customers by interacting with them through relevant dialogues and experiences
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WHAT IS IT ABOUT?
Engagement is about Connecting and networking with people for a cause
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PILLARSOF ENGAGEMENT
Brand consistency
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PILLARS OF ENGAGEMENT
Ideas +targets
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PILLARS OF ENGAGEMENT
responsibility +relationship
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PILLARS OF ENGAGEMENT
Compelling and relevant message
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PILLARS OF ENGAGEMENT
Hyper collaboration
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EFFECTIVENESS OF ADVOCACY AND ENGAGEMENT REST ON...
Social conversation and not sales
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Global Advocacy Advantage
Partnership: Involvement helps build donors’ profile
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Global Advocacy Advantage
Understanding
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Global Advocacy Advantage
Awareness
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Global Advocacy Advantage
Global funding
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Engagement Advantage
Word of mouth
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Engagement Advantage
feedback
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PUBLIC ADVOCACY AND ENGAGEMENT TOOL
Press Conference+Briefing+Releases
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PUBLIC ADVOCACY TOOL
Interview/expert opinion
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PUBLIC ADVOCACY TOOL
Focus group/Seminars
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PUBLIC ADVOCACY TOOL
Lobbying
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PUBLIC ADVOCACY TOOL
Communiqué/ position paper
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www.michaelsageng.com/www.yinkaolaito.com
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Thank You
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www.michaelsageng.com/www.yinkaolaito.com
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Website: www.yinkaolaito.comE-mail: [email protected] Twitter: @pathfindernigFacebook: Yinka OlaitoSkype :YinkaolaitoTel: 234-7029778785
CONVERSATAION CONTINUES