Non GMO Marketing Plan_October2014_FINAL
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Transcript of Non GMO Marketing Plan_October2014_FINAL
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Nature’s Food Patch
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Presented by
Chery l Rosse l le
Market ing D irector
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Our Store
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Non-GMO Project
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Non-GMO Project
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Non-GMO Project
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Team Member Training
Dear Department Managers,
It's about that time to revisit our GMO policy. As a store we've been non-GMO advocates for many, many years. We have a non-GMO policy that goes above and beyond. One of the major points is that we label any at-risk products on our shelves, (if we can't find a GMO-free replacement) as "GMO". We strive to be as GMO-free as possible while still catering to our customers' needs. It's very important for all NFP employees to know that our store isn't 100% GMO-free in case a customer asks. All this information and more can be presented to interested customers and employees by using the pamphlets at customer service.
Here's a short video to bring your employees up to speed:
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Customer Care
“Cheat Sheets”
1. Does it contain At-Risk Ingredients?
2. Is it Organic or Non-GMO Project Verified?
3. Does the tag say GMO?
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GMO Labeling Brochure
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Store Merchandising
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End Caps
This Year we’ll use Non-GMO Project’send cap toppers.
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End Caps
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End Cap ~ Contest Winner
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Shelf Tags
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Other Store Signs
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Store Demos
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Checkout
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Sales Flyer
All NonGMO products
Nature’s Food PatchTakes a Stance on GMOS
25,000 Distributed
• 2,000 In Store
• 8,000 Direct Mailed
•15,000 Sunday Tampa Bay Times Insert
*Disclaimer: This is a mock-up only. These products are not necessarily Non-GMO Project Certified
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GMO Article
page 1 ~ article
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GMO Article
page 2 ~ article
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GMO Article
page 3 ~ article
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GMO Article
page 4 ~ article
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GMO Article
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Social Media
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Social Media
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E-campaign Banner
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Ban the Bag Donation
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Calendar of Events
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Store Events
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Kids’ Activities
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Community Event
Sponsored
• Cases of Water• Brochures• NFP GMO Free Researcher ~ speaker• NFP Banner displayed
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Public Relations
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Questions?
advert is i ng@naturesfoodpatch .com
Chery l Rosse l le
Market ing D irector
Chery l Rosse l le
Market ing D irector