1.SUBMITED TO: PRESENTED BY: MR. MANOJ PRANSHU BAJPAI M.H.M. II Sem. INSTITUTE OF HOTEL AND TOURISM MANAGEMENT, M.D.U., ROHTAK

2. NON ALCOHOLIC BEVERAGE Non-alcoholic beverage refers to non-intoxication drinks or soft drinks, which doesnt have a bit of liquor by volume or yeast is not introduced to convert sugar into alcohol during fermentation. They are considered as drinks, which can be have according to the choice and standard. They are found in the bottle or canned or open liquids to consume in any stage of the meal or without meal. The bottles or cans are hygienically packed and sold in the market in the safe manner, e.g. aerated waters, mineral water, juices, squashes, syrups, etc. A Non-Alcoholic Beverage (also known as a virgin drink) is defined in the U.S. as a beverage that contains less than 0.5% alcohol by volume. Non-alcoholic versions of some alcoholic beverages, such as non- alcoholic beer ("near beer"), are widely available in the market. 3. Non-Alcoholic beverage is sold and consumes by human according to their needs and requirement, and no any bar law can restrict its sale as it doesnt have any intoxicating character. Therefore, soft drinks can be sold or consumed in any time of the day or night, and any type of the span of life. In hospitality industries, the non-alcoholic beverage are essentially provided and served as a breakfast, lunch, and dinner with or without meal to the customer. We prefer juice, lassi, squash, tea, coffee, hot chocolate, soft drinks like coke, sprite, fanta, real etc. as non-alcoholic beverages. Non-alcoholic beverage can also be used while making cocktails and mocktails. They stimulate the palate & act as an aperitif. It is widely used for diluting spirits with soft and cold drinks, like rum and coke, whiskey and soda water, gin and tonic water, etc. It not only adds to the taste on it but also enhance color & flavor and eye appeal. 4. Sodas, juices and sparkling cider contain little or no alcohol. However, non-alcoholic beer and non-alcoholic wine undergo an alcohol-removal process that may leave a small amount of alcohol because of this, some states have legal restrictions on non-alcoholic beer and wine. Drinks, or Beverages, are liquids specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society. Despite the fact that most beverages, including juice, soft drinks, and carbonated drinks, have some form of water in them; water itself is often not classified as a beverage, and the word beverage has been recurrently defined as not referring to water. 5. TYPES OF NON-ALCOHOLIC BEVERAGES CARBONATED DRINKS Carbonated drinks refer to drinks which have carbon dioxide dissolved into them. This can happen naturally through fermenting and in natural water spas or artificially by the dissolution of carbon dioxide under pressure. The first commercially available artificially carbonated drink is believed to have been produced by Thomas Henry in the late 1770s. Cola, orange, root beer, ginger, and lemon/lime are commonly used to create non-alcoholic carbonated drinks; sugars and preservatives may be added later. 6. COFFEE Coffee is a brewed beverage prepared from the roasted seeds of several species of an evergreen shrub of the genusCoffea. The two most common sources of coffee beans are the highly regarded Coffea arabica, and the "robusta" form of the hardier Coffea canephora. Coffee plants are cultivated in more than 70 countries Once ripe, coffee "berries" are picked, processed, and dried to yield the seeds inside. The seeds are then roasted to varying degrees, depending on the desired flavor, before being ground and brewed to create coffee. Coffee is slightly acidic and can have a stimulating effect on humans because of its caffeine content. It is one of the most popular drinks in the world. It can be prepared and presented in a variety of ways. 7. FRUIT AND VEGETABLE JUICES Fruit juice is a natural product that contains few or no additives. Citrus products such as orange juice and tangerine juice are familiar breakfast drinks, while Grapefruit juice, pineapple, apple, grape, lime, and lemon juice are also common. Coconut water is a highly nutritious and refreshing juice. Many kinds of berries are crushed; their juices are mixed with water and sometimes sweetened. Raspberry, blackberry and currants are popular juices drinks but the percentage of water also determines their nutritive value. Fruits are highly perishable so the ability to extract juices and store them was of significant value. Some fruits are highly acidic and mixing them with water and sugars or honey was often necessary to make them palatable. 8. FRUIT AND VEGETABLE JUICES Early storage of fruit juices was labor-intensive, requiring the crushing of the fruits and the mixing of the resulting pure juices with sugars before bottling. Vegetable juice are usually served warm or cold. Different types of vegetables can be used to make vegetable juice such as carrots, tomatoes, cucumbers, celery and many more. Some vegetable juices are mixed with some fruit juice to make the vegetable juice taste better. Many popular vegetable juices, particularly ones with high tomato content, are high in sodium, and therefore consumption of them for health must be carefully considered. Some vegetable juices provide the same health benefits as whole vegetables in terms of reducing risks of cardiovascular disease and cancer. 9. TYPES OF FRUIT BASED DRINK Fruit juice Largely regulated throughout the world; juiceis often protected to be used for only 100% fruit. Fruit drink 10 % Fruit is liquefied and water is added. Fruit squash Produced using strained 25% fruit juice, 45% sugar and preservatives. Fruit cordial All suspended matteris eliminated by filtration or clarification. Therefore appears clear. This type of drink, is described as flavored and as no fruit. Fruit punch A mixture of 25% fruit juices. Contains around 65% sugar. 10. Fruit syrups 1 fruit crushed into puree and left to ferment and then heated with sugar to create syrup. Fruit juice concentrates Water removed from 100% fruit juice by heating or freezing. Carbonated fruit beverages Carbon dioxide added to fruit drink. Fruit nectars Mixture of 30% fruit pulp, sugar and water which is consumed as one shot. Fruit Sherbets Cooled drink of sweetened diluted fruit juice. 11. TEA Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the tea plant, Camellia sinensis. After water, tea is the most widely consumed beverage in the world. There are many ways in which tea is prepared for consumption including adding ingredients such as lemon in Russia, butter in Tibet, mint in North Africa, cardamom in Afghanistan and milk and sugar in Great Britain. They are also served differently; in China they use very small cups, America often serves it cold (as "iced tea") or with a lot of sweetener (as "sweet tea", which is commonly drunk in the American South), Indians boil it with condensed milk and in Australia it is brewed in a "billy" can. 12. Tea leaves can be processed in different ways resulting in a drink which appears and tastes different. Chinese yellow and green tea are steamed, roasted and dried; Oolong tea is semi-fermented and appears green-black and black teas are fully fermented. 13. MILK Regarded as one of the "original" drinks, milk is the primary source of nutrition for babies. In many cultures of the world, especially the Western world, humans continue to consume milk beyond infancy, using the milk of other animals (especially cattle, goats and sheep) as a beverage. Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many diseases in the baby. It also contains many other nutrients. As an agricultural product, milk is extracted from mammals during or soon after pregnancy and used as food for humans. 14. MILK Worldwide, dairy farms produced about 730 million tonnes of milk in 2011, from 260 million dairy cows. India is the world's largest producer and consumer of milk. China and Russia are the world's largest importers of milk and milk products. Throughout the world, there are more than 6 billion consumers of milk and milk products. Over 750 million people live within dairy farming households. Milk is a key contributor to improving nutrition and food security particularly in developing countries. Improvements in livestock and dairy technology offer significant promise in reducing poverty and malnutrition in the world. Milk must be offered at every meal if a United States school district wishes to get reimbursement from the federal government. A quarter of the largest school districts in the US offer rice or soy milk and almost 17% of all US school districts offer lactose-free milk. 15. MILK Seventy-one percent of the milk served in US school cafeterias is flavored, causing some school districts to propose a ban because flavored milk has added sugars. Some of these products include sour cream, yogurt, cheese, buttermilk, viili, kefir, and kumis. 16. Artificial Mineral Water Is a beverage made like mimics the properties of mineral water and is usually given a certain scents materials, as well as preserved by CO2. These types of drinks known as soft drinks. Several types of artificial mineral water, among others: a. Soda water This drink is a kind of others. The material is water and CO2. b. Cola (Pepsi, Coca Cola and RC Cola) The material is sugar water, chocolate caramel preserved by CO2 c. Ginger Ale d. Tonic / quinine water e. Bitter lemon f. Lemonade g. Strawberry Types of artificial mineral water was drunk than usual serves as a beverage or mixing drinks. 17. Aromatic / Stimulating Water Is a beverage that has a stimulating scent that can affect our organs in your body. Several types of aromatic / stimulating water: a. Coffee contains caffeine such as coffee or regular coffee black, Expresso, Ice coffee, etc.. b. Tea for example Hot tea, hot lemon tea, Chinese tea, ice lemon tea, etc.. c. Chocolate for example: Hot chocolate, chocolate Ice. d. Milk, for example, Hot Milk, Ice milk. 18. Healthy Drink / Drink Supplement Is a health drink that can increase endurance. Some brands are usually sold at the bar: - Kratingdeng - Livovsan - M 150 - Bachus On 19. Syrup Is a viscous liquid / solid sugar yield is very high. Provided at the bar to make drinks mixed material (mixing drinks). Syrup is usually provided at the bar include: - Simple syrup - Vanilla syrup - Grenadine syrup - Melon syrup - Strawberry syrup 20. Natural Mineral Water Is water that contains minerals and is derived from the soil or water sources, which have treated the process as cleaned and sterilized before trading. There are several kinds of them plus CO2 in inside which point to preserve and refreshing. Some brands of mineral water include: - Perrier and Evian (France) - Aqua, Ades, Oasis, Vit, Sosro (Indonesia) 21. PUNCH Punch is the term for a wide assortment of drinks, both non- alcoholic and alcoholic, generally containing fruit or fruit juice. The drink was introduced to England from India in the early seventeenth century; from there its use spread to other countries. Punch is typically served at parties in large, wide bowls, known as punch bowls. The word punch is a loanword from Hindi (pac), meaning "five", as the drink was originally made with five ingredients: alcohol, sugar, lemon, water, and tea or spices. From there it was introduced into other European countries. When served communally, the drink is expected to be of a lower alcohol content than a typical cocktail. The term punch was first recorded in British documents in 1632. 22. PUNCH Today, soft drink manufacturers distribute many types of "fruit punch" beverages. These are usually red colored drinks. Despite the name, most brands contain only a small fraction of actual fruit juice, the major constituents being sugar or corn syrup, citric acid, and artificial flavors. Non-alcoholic varieties, typically include a mix of some fruit drink such as juice, water, and a sweetener like sugar. 23. SPRITZER A spritzer is a tall, chilled drink, usually made with white wine and seltzer, club soda or sparkling mineral water. n the United States, some non-alcoholic carbonated juices are sold as spritzers. The same type of carbonated juice (actually made with juice and carbonated mineral water) is known in Germany as Saftschorle or Fruchtschorle. (Both short for rarely used Fruchtsaftschorle.) Particularly Apfelschorle (apple juice spritzer) is one of the most popular soft drinks in Germany. In Austria Apfelschorle is called Apfelsaft g'spritzt. ... g'spritzt can be combined with every juice. 24. Acceleradeis a non-carbonated sports drink made by Pacific Health Laboratories. It is one of few sports drinks which utilizes protein in order to speed up recovery and improve hydration rates. A 4:1 ratio of carbohydrates to proteins is contained in the drink. Bonjus, French for good juice, is line of beverages produced in Lebanon by a company of the same name. The company was founded in 1962, and is one of the leading beverage and ice cream producers in Lebanon. Bonjus juice boxes are uniquely shaped three-sided pyramids, and come in a variety of flavors 25. Burpleis a discontinued drink mix that was packaged in an expandable accordion-like plastic container. There were two sizes of Burple available, a lunchbox-size (8 oz) and a full-size (64 oz) container. It was distributed by Sundale Beverages of Belmont, California and sold mainly in the Midwest. The accordion-like bottle was one of its most distinctive features. To prepare the drink, the container was stretched to expand it to its full size and water was added to the concentrated liquid in the bottle. The bottle would then contract again as you drank from it. The label included instructions for poking a hole in the cap to convert the container into an ad hoc squirt gun after finishing the drink. Popular Photography magazine recommended that the bottles could also be used for darkroom chemicals. Packaging magazine reported children finding many other uses for the bottle. 26. Claytonsis the brand name of a non-alcoholic, non- carbonated beverage coloured and packaged to resemble bottled whisky. It was the subject of a major marketing campaign in Australia and New Zealand in the 1970s and 1980s, promoting it as "the drink you have when you're not having a drink" at a time when alcohol was being targeted as a major factor in the road toll. The jingle was written by Australian social satirist, John McKellar. Although the product is no longer being actively marketed, the name has entered into Australian and New Zealand vernacular where it represents a "poor substitute" or "an ineffective solution to a problem". It can also be used to describe something that is effectively in existence but does not take the appropriate name, e.g. a common- law couple might be described as having a "Claytons marriage". 27. Cocaineis a highly caffeinated energy drink distributed by Redux Beverages. It contains more caffeine than rival energy drinks Red Bull and Rockstar, symbolized by three and a half steer heads on the label. Aside from caffeine, the label claims 750 milligrams of taurine, another common ingredient found in many energy drinks. The drink is available online and in local beverage stores around the U.S. The beverage is also available in Europe, where it has always been sold as Cocaine Energy Drink rather than "No Name" (as it was briefly sold in the U.S). According to Cocaine's official website, the drink is now being sold in three varieties: one being Original, one being "Cut" (which lacks the purported "throat-burning" sensation of Original), and one being "Free", which contains no sugar. However, on July 9, 2008 Redux Beverages received a FDA WarninG Letter indicating that they had objection to the fonts that Redux licensed for the front of their product Cocaine Energy Supplement. The fonts in question have been removed from production and will be replaced with new fonts. In addition to the fonts, they have also removed the term Cut from the mild version of the supplement and have replaced it with a blue can. They also have another flavor called Spicy (which comes in a Red Can). 28. Coolattais a frozen drink served at Dunkin' Donuts stores since 1997. Coolattas can be made as a frozen coffee beverage, with coffee and cream, or as a slush, made with fruit juice. The coffee flavors vary by store but can include French Vanilla, Caramel, Mocha, and Hazelnut. Fruit flavors include Strawberry, Tropicana Orange, Grape, Watermelon, Cherry, and Blue Raspberry. Vanilla Bean is another flavor and does not fall under either category. Mixtures of different flavors and whipped cream are possible upon request. The dairy product in the Coolatta is usually cream, but can be changed to whole milk or skim milk. There is now also a new Mountain Dew Coolatta flavor. In July 2012, Dunkin Donuts introduced two new flavors to their coolatta collection - an Oreo flavored vanilla bean and an Oreo flavored coffee coolatta. 29. Crodinois a non-alcoholic bitter aperitif, produced since 1964. From 1995 it is part of Gruppo Campari. It is an orange colored drink made of herbal extracts and sugar, and it is sold in 10 cl (6 oz) bottles. It is primarily consumed in Italy and other European countries. The name Crodino derives from a comune in the province of Verbano Cusio Ossola, Crodo, Italy, where it has been bottled since 1964. It is used to make sixteen rum, a cocktail of Piedmont. Propel Wateris a brand of flavored bottled water that is advertised for having antioxidants, and vitamins. It is a beverage product of Gatorade and is marketed by PepsiCo. 30. Envigawas a Nestea carbonated canned green-tea drink. Enviga is a trademark of Nestl licensed to Beverage Partners Worldwide, a joint-venture between Coca-Cola Company and Nestl. It is available in three flavors: Green tea, Tropical Pomegranate and Mixed Berry. According to Coca-Cola, Enviga burns 60 to 100 calories per three 12-oz.(330 ml) cans due to its high EGCG and caffeine content. This is disputed by some researchers and public advocates. A can of Enviga has 5 calories, 100 mg of caffeine, 35 mg of sodium, and 20% of the daily recommended calcium based on a 2,000 calorie diet. It is sweetened with aspartame and has no carbohydrates, fat, or protein. Lawsuits over health claims In February 2007, the watchdog group Center for Science in the Public Interest (CSPI) filed a lawsuit over company claims that Enviga acts as a calorie-burning and weight-loss product, as a "negative calorie" drink. 31. Frosteris a brand of iced frozen carbonated beverage sold at Mac's Convenience Stores in Canada and Circle K in the United States. The official Froster website lists the flavours: Fanta Wild Cherry Fanta Watermelon Fruitopia Strawberry/Banana Mango Minute Maid Orange Fanta Banana Fruitopia Orange/Pineapple Barq's Root Beer Cherry Coke Coke Classic Barq's Cream Soda Fanta Blue Raspberry Fanta Pineapple Fanta Grape Strawberry Crme Canada Dry Gingerale Blue Ice Poweraid Sprite Fanta Lime Sour Cherry Atomic Wedgie 32. The Gatorade Company, Inc.is a brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous athletic competitions. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001. As of 2010, Gatorade is PepsiCos 4th-largest brand, on the basis of worldwide annual retail sales. It competes with Coca Cola's Powerade and vitamin water brands worldwide, and with Lucozade Sport in the United Kingdom. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category. 33. Hoppy( Hoppii?) is a beer-flavored almost non- alcoholic drink (0.8% alcohol) that Kokuka Beverage Company began producing and selling in Japan in 1948; it is currently most available in and associated with Tokyo. Kokuka subsequently changed its name to Hoppy Beverage Co., Ltd. Hoppy is currently a registered trademark of Hoppy Beverage Co., Ltd. Despite its beer-like flavor, Hoppy contains no purine bases. At the time of its launch, Hoppy mixed with shch (a Japanese distilled beverage) was considered a substitute for beer, which was beyond the reach of ordinary people. The mixed drink is referred to as Hoppy as well. It is still a staple among some Tokyo residents, and have experienced a retro revival of late.[1] It is a popular item at izakaya (Japanese-style pubs), especially within the suburban old town area along the Keisei Main Line. 34. Special K2O Protein Wateris a beverage released in September 2006 by the Kellogg Company. It is produced in several flavors, and has been marketed as a weight-control and weight-loss product. The product was re-launched in 2007 by the Kellogg Company. The product is also manufactured in a powdered drink mix form. Briskis a tea and juice brand managed by the Pepsi Lipton Partnership, a joint venture formed in 1991 between PepsiCo and Unilever. In 2012, PepsiCo announced Brisk had surpassed $1 billion in annual revenue, making it one of the 22 billion- dollar PepsiCo brands. Matte Leo(English: Lion Matte, in this case Mat is purposely written wrong, the correct Portuguese spelling for the herb is "Mate") is a Brazilian tea brand, owned by The Coca-Cola Company. Matte Leo offers a range of over 100 types of teas, which are ready for use. 35. Milo/malo/ is a chocolate and malt powder which is mixed with hot or cold water and/or milk to produce a beverage popular in many parts of the world. Produced by Nestl, Milo was originally developed by Thomas Mayne in Sydney, Australia in 1934. " It is marketed and sold in many countries around the world. Most commonly sold as a powder in a green tin, often depicting various sporting activities, Milo is available as a premixed beverage in some countries, and has been subsequently developed into a snack bar and breakfast cereal. Its composition and taste differ in some countries. 36. Kool-Aidis a brand of flavored drink mix owned by Kraft Foods. Flavors Original 6 flavors Cherry, Grape, Lemon-Lime, Orange, Raspberry, Strawberry Singles flavors Black Cherry, Tropical Punch, Lemonade, Pink Lemonade, Cherry, Watermelon, Orange, Summer Punch Sugar-Free flavors Double Double Cherry, Triple Awesome Grape, Lemonade, Soarin' Strawberry Lemonade, Tropical Punch, Raspberry, Watermelon, KiwiLime Water flavors Jamaica, Mandarina-Tangerine, Mango, Tamarindo, Pia-Pineapple 37. Other flavors worldwide or previously available Apple, Berry Blue, Bunch Berry, Blastin' Berry Cherry, Blue Berry Blast, Candy Apple, Cherry, Cherry Cracker, Chocolate, Cola, Eerie Orange, Frutas,Vermelhas, Golden Nectar, Grape, Grape Blackberry, Grape Tang, Melon Mango, Strawberry Splash, Great Blueberry, Great Blue-dini, Groselha, Guaran, Ice Blue Raspberry Lemonade, Incrediberry, Kickin-Kiwi-Lime, Kolita, Lemon, Lemonade, Lemonade Sparkle, Lemon-Lime, Lime, Man-o-Mangoberry, Mango, Mountainberry Punch, Oh-Yeah Orange-Pineapple, Orange, Orange Enerjooz, Peach, Pina-Pineapple, Pink Lemonade, Pink Swimmingo, Purplesaurus Rex, Rainbow Punch, Raspberry, Roarin' Raspberry Cranberry, Rock-a-Dile Red, Root Beer, Scary Black Cherry, Scary Blackberry, Sharkleberry Fin, Slammin' Strawberry-Kiwi, Soarin' Strawberry-Lemonade, Strawberry, Strawberry Falls Punch, Strawberry Split, Strawberry-Raspberry, Sunshine Punch, Surfin' Berry Punch, Tangerine, Tropical Punch, Watermelon-Cherry, Shaking Starfruit, Watermelon, Solar Strawberry-Starfruit, Arctic Green Apple, Swirlin' Strawberry-Starfruit, Lemon Ice 38. Nesteais a brand of iced tea manufactured by Nestl and distributed by Nestl company's beverage department in theUnited States and by Beverage Partners Worldwide (BPW), a joint venture between The Coca-Cola Company and Nestl, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea. It provides a variety of tea products, in regular and diet forms, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country. In January 2012, it was announced that the joint venture between Coca Cola and Nestl would be phased out by the end of the year. Nestl retained the right to the Nestea brand name, while Coca Cola continues to manufacture the same drink under another brand, Fuze. Nestea was featured in the NBC's Ctrl webseries as the basis for Stuart's magic keyboard. 39. Red Bullis an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.387 billion cans sold in 2013. It was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown muscle- bound bovine called a "gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia. it is sold in a wider gold can with the name of Krating Daeng or Red Bull Classic. The two are different products, produced separately. The Red Bull company slogan is "Red Bull gives you wings" 40. THANK YOU