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EDUCATION
LEVEL INSTITUTE SPECIALIZATION YEAR %/Grade
MABSC (Horns)
University of Karachi.University of Karachi.
Advertising & Public RelationsOrganic Chemistry
20132010
73 67.8
HSC Govt. National College.
Pre-Medical 2005 B
SSC Aisha Bawany Pre- Medical 2003 A
WORKEXPERIENCEORGANIZATION
POSITION PERIOD ACHIEVEMENTS
Ziauddin Group of Hospitals.
Asst. Marketing May- 2013 Present
“Marketing Department- Ziauddin Group of Hospitals.” Framed the events planner to approve the first ever annual
budget- Rs1,387,600. Conducted the first marketing event for the hospital. Centralized the key data across 5 campuses spread over 20+
departments and published the first marketing annual booklet. Initiated internal branding of the hospital. Undertook service efficiency analysis of the 4 key revenue
drivers. Rebranded complete working stationary, from forms to regular
files for the hospital, ensuring brand identity and strengthening brand recognition with the internal and external audience.
Framed out SOPs to streamline communication across the department.
Health Television
Asst. Marketing Jan-2012 to May 2013
“Marketing Department- Health Television” Received corporate social responsibility award in CSR awards
2013. Prepared SWOT analysis of Health-TV. Played a vital role in publication & distribution of Health cook
book.Ziauddin University FM 98.2
Producer/ RJ Jan-2011 to Jan 2012
“Ziauddin University FM 98.2” Produced one of the biggest show of ZU FM 98.2 “Mid Day
Junction” Hosted various social Welfare programs likeKumak. Developed the digital Music library that has over 10,000
songs.PTCL Broadband
CSR Jan-2010 to Jan 2011
“PTCL Broadband” Outbound Centre contact potential customers and clients with
the aim of gathering information or selling a product completing tasks.
Improved performance by raising efficiency and sourcing new equipment to enable this, e.g. new dialing products.
The Hope Trust Social work intern Mar-2009 to Jan 2010
“Project of logistics & mentorship for public speaking” Co-managed the logistics and mentored a batch of
50+students.
EXTRA CURRICULAR ACHIEVEMENTSInitiative Took the initiative to frame out ISO based SOPs for the marketing department of the Ziauddin hospital. Undertook the initiative to formulate the first ever annual booklet for Dr .Ziauddin hospital. Took an initiative to enhance my skills in the field of marketing by completing” The Introduction to Marketing” online
course from Coursera. Received shield of appreciation for multiple events organized.Skills Well versed with the use of Microsoft Office applications.
Contact: 03152120815/03213665869Email: [email protected]
Address: C-69, Sunny Heights, Gulshan e Iqbal, Block 10-A, Karachi.
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Adobe Photoshop. Assertive presentations. Team player as well as an objective driven individual performer.