Nokia/Truth Case Study

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CREATIVE NATION® | CASE STUDY : NOKIA CORE CONSUMER FILM



THE BRIEF: We were tasked to create a film to reflect the findings of research conducted by Truth Consulting on behalf of Nokia. The research was focused upon the lifestyles of young adult Core Consumers in 7 countries; U.S.A, India, China, U.K, Brazil, South Africa and Nigeria.


THE BRIEF cont: Our film was to reflect the lifestyles and choices of these young people in an attractive and informative way. It was designed to enable Nokia’s staff and global external agencies to better understand how these choices relate to Nokia and it’s products.


THE WORK: HOW WE DID IT

In a 3-week period we sent crews to New York, Mumbai, Shanghai, London, Rio, Johannesburg and Lagos. In each city, our crew followed the research subjects’ everyday life and activities.


THE WORK:

We worked closely with both Truth & Nokia to shoot alongside the field research as it was happening. Armed with an idea of what we were looking for, much of our ‘story’ was unknown, and revealed itself alongside the way.


THE WORK: THE ASSETS Our editing team then compiled the regional assets as they were received. Working with our clients, the footage informed the research, and vice versa. Utilising over a week’s worth of footage and interviews, alongside motion tracking and motion graphics, we created an initial series of short films for use at an introductory conference.


THE WORK: THE MAIN FILM At just under 14 minutes, the final product has a filmic quality with high production values. Bespoke music and sound affects accompany clever use of graphic elements to highlight the findings and the final result is an intimate and entertaining picture of young people around the world.


THE WORK:THE RESULT

Much admired, the film was described as ‘ the best consumer film we have ever produced’ by a Brand Manager at Nokia.


THE WORK:THE RESULT

The film’s contents are business sensitive so we are unable to share it in full, but please contact us to view edited content.

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Nokia/Truth Case Study

Business

Transcript of Nokia/Truth Case Study