Nokia Smart Home - finnet.fi · • Engaging family healthcare and smart home apps • Customized...
Transcript of Nokia Smart Home - finnet.fi · • Engaging family healthcare and smart home apps • Customized...
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The Smart Home opportunity
>150Msmart homes worldwide by 2020
39B$smart home revenues by 2020, at 24% CAGR
Source: ABI Research Dec-15, Nokia analysis
10-20€current monthly ARPU
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Outline
Fixed and wireless connectivity as cornerstones of a Smart Home
Intelligent technology for easy adoption
Homes as extension to society
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Creating smart, safe and sustainable world with the Internet of Things
Advanced IoT technology that ensures the best use of urban assets and data is what creates a smart, safe and sustainableenvironments.
This requires a shareable, secureand scalable platform that combines everything from the network to the devices and applications that make up the Internet of Things.
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IoT: From devices to applications
From device…
…to application
Enablers• Connectivity• Management • Security• Openness
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• Low willingness to pay by end-customer (DIY)
• Potential as upsell with home security
• High willingness to pay by end-customer
• Requires partnership with security provider
• Savings for consumer• Driven by energy
provider (less truck rolls)
• Home comfort for sick and elderly
• Significant savings for healthcare
• Driven by health insurance & health sector
Four use cases, four distinct business models
Home security
Home automation
Smart energy
Digital health
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Fixed or mobile? The answer is both fixed AND mobile
Fixedensures high bandwidth for residential and business users...
Mobileensures connectivity while on the move, IoT
… and efficient transport of mobile traffic
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A complete ecosystem to build the right partnerships
265 members 375 members/1500 products 450 members >550 members/>30,000 products
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Zoom in on the smart home gateway
Wi-Fi+
ZigBee+
Z-Wave+
BLE (3Q17)
87%of all smart devices shipped in 2021
Source: ABI Research, Home Automation Systems, October 2016.Maximizing the smart devices ecosystem
300 Mb/s1700 Mb/s802.11b/g/n 2x2MIMO
802.11ac 4x4 MIMO
GigE uplink
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Information management, local analytics, clouds
Fixed Mobile
Fibre
Wire
less
Intelligence Big Data
Sam
eso
ftwar
e
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End to end solution – fit for need, scale for diversity
Business Vision and NeedsConnectedPublic Safety
ConnectedDigital Health
ConnectedMobility
ConnectedUtilities
ConnectedSmart Cities
Device Ecosystem
IoT Platforms
Connectivity
Applications
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Vertical Point Solutions are expensive• High Cost for integration• Duplication of effort • Underutilized resources • No Economies of Scale
Horizontal approach drives down cost • Adopt Best Practices• Streamline Operations & Reduce Costs• Mix and Match devices and Applications
A horizontal platform approach to enable mass adoption
IoT Platform (IMPACT)
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IoT Platforms
Connectivity Management
Device Management
Data Management
Application Developmentand Enablement
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The Smart Home challenge
The network provideropportunity
Broadband Residential Gatewaywith integrated Smart Home hub
Single appMultiple apps – one per hub
Multiple hubs – one per vendor
Too many vendors/protocols/hubs/apps Leverage RGW as Smart Home hub
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Smart Home mobile app
Manage all your devices (add/change)
Switch appliances
on/off
Create if-this-then-that scenarios
Visualize your power
consumption
Allocate devices to
rooms
Nokia app
Telco branded
app
Telco developed
app
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The smart home enables aging in place
• Well-designed devices• Engaging family healthcare and smart home apps• Customized user-specific analytics
• Estimated $20B growth by the year 2018; incremental to the estimated current market of $77B
• 16% of world population will be over 65 years old by 2050
• The individual, their family and caregivers can all track the individual’s wellness and are informed of potential issues.
• Provides monitoring while respecting the individual’s privacy and autonomy.The elderly and infirm stay safe and secure in their own home.
© 2017 Nokia16
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On-demand home service“Uber-izing” the smart home: Crowd as a service for the home devices
Helpers’ crowd platform
Helpers provide unique service moments
Install the service on time
Solve your problems immediately
Explain how products work Find the perfect match for customer and helper
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Ecosystem from open innovation to volume sales
Connectivity
Development environment
Collaboration
Market entry
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Connectivity: broadband, mobility, volumes of devices, technologies. Intelligence in the edge.
User centric development, complexity hidden.
Understandable business model.
MyData as part of the society. Leverage ecosystem and crowdsourcing.
Smart HomePath to success