Nokia Packaging Optimal Ization Experiences 1

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Company Confidential

Nokia environmental practices

case packaging optimization

History and overview

Packaging highlights

Markus Terho

Grnt Punkt Dagen

11th of February

Oslo

1 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials


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2 2006 Nokia Nokia_History.ppt/ 2006-02-21

The Roots of Nokia

Fredrik Idestam (1838-1916)

Founder of Nokia

President of Nokia Company 1871-1894

Founded in Tampere in 1865Soon moved to neighboring town of NokiaFirst product was groundwood

1898Finnish Rubber Works Ltd.Founded in Helsinki in 1898Soon moved to NokiaFirst product was rubber galoshes

Finnish Cable Works Ltd. founded inHelsinki in 1912First product was imported copper wirecoated with rubber-impregnated textile layer

Nokia Corporation formed in 1966 throughthe merger of Nokia Company, Finnish RubberWorks and Finnish Cable Works


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3 2006 Nokia Nokia_History.ppt/ 2006-02-21

1988 2000

Mobile Phones 72%

Infrastructure 25%

Other 3%

Floorings 1%Chemicals 2%

Machinery 4%

ElectricalWholesale 4%

Rubber 6%

Information Systems 23%

Cables 9%

Paper 10%

Consumer Electronics 31%

Mobile Telephones 5%Telecommunications 5%

From Multibranch to

Telecommunications 1988 2000


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4 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials

Environmental Milestones


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Environment

Nokias end-to-end environmental activities

Supply chainmanagement

Full materialdeclarations

Code of Conduct

NSN

Eco-smart infraand base stations

Supply Chain

Green Factory

ISO 14001

Logistics

Transport. efficiency

NW optimization

Green Care

Takeback & recycling

Insights

Consumerpriorities

CampaignsEnergy saving

Recycling awareness

Awareness and act ion

Encourage

Activate

Product Delivery ConsumerengagementDevices

Sustainable products

(materials, energy)

Eco-packaging

In-box optimization

Services

Eco-zone

We: Offset

Green Explorer

Networks


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Life cycle thinking at Nokia

minimizing our impacts At Nokia we apply Life cycle thinkingto

continuously improve the environmentalimpact of our products and processes

Life cycle assessment(LCA) is a tool weuse for calculating the environmental impacts- the energy use and greenhouse gasemissions of our products and processes

Totalenergy consumption

for creating,using and recycling a typical Nokia mobiledevice is 270 MJand GHG emissions are17,5 kg C02e. This equals 170 km drivenwith a hybrid car

Over the years we have taken many actionsto improve the footprint of Nokia devices and

this work continues


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2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Potential to power up 100,000 homes

small changes make a difference!


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Recycling

Research shows that in order to recycle people

need: Information only 50 % know about the possibilities

Recycling to be easy over 80% would return theirphone

Nokia campaigns regularly about recycling andmakes recycling easy:

5 000 recycling points globally

Ongoing web campaign and instructions

Local recycling campaigns

*) Nokia research 2008

www.nokia.com/werecycle
http://www.nokia.com/werecyclehttp://www.nokia.com/werecycle


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Tips on how to be green

Utilize all the features of your mobile device

Mobile device can substitute several gadgets and appliances Be energy efficient

Turn off Bluetooth, WLAN etc. when you are not using them

Unplug your charger when the battery is full

Use video call instead of travelling

If you have to fly, consider we:offset

Read emails and browse the internet using your mobile deviceYou use only 3% of the energy used by a laptop computer

Take your mobile phone back for recycling to save valuablenatural resources!


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2006-2008


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Compact packaging

Small & Simple packaging that minimized material use & size of packaging

Compact covers 60% of Nokia volumes


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Compact 2006-2008Compact packaging has saved 99000 tons of paperin user guidance and

packaging material and

Created 474 M direct monetary savings from reduced materials andtransportation costs.

12

In Norway savings are 47 tons of paper


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Transportation efficiency

In all of Nokia deliveries : theoretically every other truck has been omitted


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2008We prefer easily recyclable paper over plastic as material

Paper has the best infrastructure for recyclingPaper can also be composted or used as a source of energy

Even if mistreated it does not leave permanent mark to oursurroundings

95% of all Nokia packaging material is paper based

More than 50% of fibers come from recycled source

100% of Nokia packaging is recyclable

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Paper based packagingmaterials > 95%

Plastics < 5%


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2009


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2009

2 heights was introduced to all concepts globally80% of volumes can use the smaller package


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2009

A new sales package system was created toUnify Nokia packaging portfolio and to

Simplify & optimize Nokia logistics further

O i i


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Opening Experience

Smaller packagingSmaller user guidance

O M f All


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One Master for All

One master carton suits all the sizes and is optimized for all global pallets andboth air & truck freight

height_43, 16 pcs height_49, 14 pcs height_70, 10 pcs


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2009

We are piloting charger-less selling of Nokia devices with a very minimized salespackage

In these pilots consumer feedback is critical for evaluating the future direction

2009


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2009

We are planning to change all our packaging material to non-coated

Verification of non-coated paper material has taken place at global supplier base

2009


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2009In our developmentwe are focusing on

new sustainable materials and new technologies.Our target is to make packaging harder to copy to increase the safety of our

customers.

2010New accessory packaging that radically reduces the amount of material in

packaging

Totally new way of packaging devices

S


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Summary

Our Mission for sustainability

Our Mission for Authenticity

Every delivered sales package willsurpass the highest global standardsof sustainability.

Our target is to make packaging

harder to copy to increase the safetyof our customers.

Our development focuses on newsustainable materials & technologies.

Nokia Packaging Optimal Ization Experiences 1

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