Nokia N86 8MP INVOLVEMENT HIGH Target Power of Nokia Nseries with
7
Secret • New benchmark in imaging versatility - 8 Mpix camera with super wide-angle Carl Zeiss optics and Share on Ovi • Premium design with scratch resistant hardened glass front and metal details • Connect to people and places with Contacts on Ovi and Nokia Maps with compass • Entertainment on the go with vibrant OLED display, kickstand, 8 GB memory and N-Gage games Nokia N86 8MP Power of Nokia Nseries with the latest Ovi services and premium materials Target segment: Technology stylists HIGH INVOLVEMENT LOW INVOLVEMENT RATIONAL ASPIRATIONAL Global sales start P6* China sales start P7* Americas sales start P8* Pricepoint mid *Variant frequencies as in notes and on slide 19 Height: 103 mm Width: 51.4 mm Depth: 16.5 mm Weight: 149 g
Transcript of Nokia N86 8MP INVOLVEMENT HIGH Target Power of Nokia Nseries with
Secret
• New benchmark in imaging versatility - 8 Mpixcamera with super wide-angle Carl Zeiss optics and Share on Ovi
• Premium design with scratch resistant hardened glass front and metal details
• Connect to people and places with Contacts on Oviand Nokia Maps with compass
• Entertainment on the go with vibrant OLED display,kickstand, 8 GB memory and N-Gage games
Nokia N86 8MPPower of Nokia Nseries with the latest Ovi services and premium materials
Target segment:
Technology stylists
HIGH INVOLVEMENT
LOW INVOLVEMENT
RAT
ION
AL
ASPIRATIO
NA
L
Global sales start P6*China sales start P7*Americas sales start P8*
Pricepoint mid
*Variant frequencies as in notes and on slide 19
Height: 103 mmWidth: 51.4 mmDepth: 16.5 mmWeight: 149 g
Secret
The Nokia Nseries camera history & evolution
7650VGA
1st globalGSM camera
phone
76101MP
N902MP + AFCarl Zeiss
N803MP
Carl Zeiss
N733MP + AFCarl Zeiss
N933MP + AF +
optical zoomVGA videoCarl Zeiss
N955MP + AF
+ VGA videoCarl Zeiss
N79, N85, N96Next generation
5MP + AF+ VGA videoCarl Zeiss
N825MP + AF
+ VGA video+ Xenon
Carl Zeiss
Widely considered independently as the world’s best camera phone
Performance step up from
Nokia N82
A benchmark in mobile imaging
versatility
Industry leadinglow light
performance –N86 8 MPCarl Zeiss
Perf
orm
ance
Carl Zeiss optics introduced into
Nokia Nseries. The best image quality
in the industry!
Introduction of
geotagging.
Secret
Glass, metal and seamless design guarantee for premium feel. Craftsmanship and technology united.
Elegance meets digital convergence
Nokia N86 8MP – Premium designScratch resistant glass front and metal details
• Glass front surrounded by metal bezel.
• Metallic navikey ring
• M-key with micro-perforated illumination.
Secret
• Vibrant and clear 2.6” OLEDdisplay adds vivid colours to your favourite photo’s and videos
• 8 GB internal memory plus Files on Ovi. N-Gage community and games titles. 6 embedded games. Up to 25 hours music playback or up to 7 hours of video or gaming.
• Seamless Nokia Nseriesconnectivity with FM transmitter, BT stereo, and 3.5 mm AV connector with TV-out
• Kickstand and dual slide automatically launch your favourite media or game –play.
Nokia N86 8MP – Entertainment on the goVibrant OLED display, kickstand and N-Gage games
Secret
Nokia Nseries evolution
N7x SeriesDiscover the Nokia Nseries experience
N7x SeriesN7x SeriesDiscover the Discover the Nokia Nseries Nokia Nseries experienceexperience
N8x SeriesGo a step further in your Exploration
N8x SeriesN8x SeriesGo a step Go a step further in your further in your ExplorationExploration
N9x SeriesEnjoy the Ultimate experience
N9x SeriesN9x SeriesEnjoy the Enjoy the Ultimate Ultimate experienceexperience
Nokia N96N95 8GB evolution. Video and TV entertainment.
Nokia N78N73 evolution. 4mm thinner with improved features.
Nokia N85Iconic 2-way slide & OLED display. Optimised for engagement.
1H08
Nokia N79Feminine design with intuitive personalisation, UI rotation and new Nseries UI.
2H08
1H08
2H08
Nokia N82Storytelling rediscovered.
Nokia N95 8GBIt’s what computers have become.
Smaller size
OLED display
DVB-H
Larger memory
2H09
1H09
Nokia N86 8MPPremium design, true Nokia Nseriespower.
8 Mpix & premium design
New iconic sliding tilt design with touch and QWERTY.
Nokia N97Real life. Real internet. Real personal.
Camera flagship evolution from 5 to 8 Mpix
DVB-H & IPTV.
Secret
Nokia N86 8MP – Latest Ovi services
Single destination with unified experience to sync with contacts and favorite services
Ovi.com, Ovi.mobi
Desktop Software suites for PC & MAC users to manage my media on S60 & S40 devices
Ovi Desktop Suites
The starting point for sharing and managing all your media -unlimited storage for free
Contribute media, republish content on the web.
Share on Ovi
Remote access to yourcomputer files
Files on Ovi
Contacts on Ovi is about communicating and sharing your everyday life with your closest people and it is the heart of Ovi and it provides starting point for all communication functions
Contacts on Ovi
Out of the box simple and intuitive email with multiple access methods
Easily set up a new Mail@Ovi Account or activating email for an existing Ovi Profile
Mail@Ovi
Plan your journey in Maps on Ovi and sync it with your device. Seacrh and enrich POIs
Maps on Ovi
Secret
Nokia N86 8MP - Value argumentation for Retail
Additional sales revenue opportunities:•Features Nokia Maps 3.0 and in-built compass Navigation license and
City Guide purchases•Up to 16GB microSD card for photos, music, maps and games
•Nokia Stereo Headsets for entertainment
Nokia N86 8MP:•8MP Carl Zeiss camera with super wide angle and new generation of dual LED flash; a new
benchmark for camera phones •Latest technology and most comprehensive set of Ovi services
•Nokia Nseries device with high quality materials attracts new consumers•Retention opportunities from popular Nokia Nseries devices such as Nokia N73, Nokia N81
and Nokia N82•Successor of Nokia N85; retail staff recently trained and familiar with the offering
