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NOKIAConnecting peopl

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Presentation Include

Why NokiaHistoryMission Statement

Brand PersonalityPositioningBCG MATRIX

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Why NokiaLargely Available

Greater Network Coverage

Easily Repaired

Changeable Body Casing

Updating Software

Use of Carl Zeiss Lens

Only Dealing Mobiles

Nokia is the world third richest company

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History of NokiaNokia is a Finland based company,incorporated in 1967.

Nokia started of as a pulp,rubber and cable manufacturingCompany to a major manufacturer of mobile devices.

Its the leading manufacturer of mobile devices.Nokia offers a wide range of mobile devices with the experienceIn music,video,imaging,gaming and a lot more.

It also provides the services for network operators.

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Company offers its products in 150 countries.Its HQ is inEspoo,Finland and employees about 68500 people.Other company of Nokia are in China,Hungry,Germay,Koreaand India.

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Mission StatementEveryone has a need to communicate and share.Nokia helps people to fulfillthis need and we help people feel close to what matters to them.We focus on providingConsumers with every human technology-technology that is intuitive,a joy to use andBeautiful.We are living in an era where connectivity is becoming truly ubiquitous.The communicationIndustry continues to change and the internet is at the centre of this transformaiton.Today, the internet is Nokias quest.

StrategyNokias strategy relies on growing,transforming and building the Nokis business to ensureIts future success

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Brand personalityNokia focused on building customer reletionship and trust.

Building friendship and trust is the heart of Nokia brand.

Logo shows their brand personality

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The following is a partial list of products branded by Nokia.

contents1.Mobiles Phones

original seriesUltrabasic seriesbasic seriesExpression seriesActive series

Classic basic seriesFashion seriesPremium seriesNokia cummunicator seriesMobile gaming

2.Digital television3.Data-ADSl modems4.Telephone switches5.GPS6.TETRA

http://www.wordiq.com/definition/Brandhttp://www.wordiq.com/definition/Nokiahttp://www.wordiq.com/definition/Nokiahttp://www.wordiq.com/definition/Brand

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Positioningmarket

Nokia has created a distinct position in customer mindNOKIA LOGO

SLOGAN-know our past,create the future

Standard ringing tone

Standard message tone

The specific message that is conveyed to the customersevery advertisement is;Nokia enable you to get more out of life

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BCG MATRIX

N-seriesXpressmusic

Premiumseries

E-series

N-gage

Entry levelClassic series

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