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SWOT ANALYSIS ON NOKIA

S People trust Nokia for

quality products.• Nokia has a strong market share.• Nokia uses good technology.• Effective advertisement and market communication.• Not only a tool for business but has an item of everyday convenience.

Woperating

system(symbian) is not user friendly•Nokia is not able to find a competitive software for ANDROID and IOS.•The company is still a product oriented business.

O It can use an

ANDROID operating system.•There is highest growth in markets such as CHINA and LATIN AMERICA.•Reducing its price and giving more features.•Building a worldwide supplier network.

T It’s market share has reduced

due to competition from ANDROID and IOS phones.•Samsung has the highest market share in INDIA compared to NOKIA.•Samsung has come out with cheap but good technology phones.

FUTURE IMPROVEMENTS Nokia should study their market carefully.

The whole market is being attracted by ANDROID (which is cheap but gives you awesome technology) and IOS (which is expensive but better than NOKIA’s operating system, SYMBIAN).

If NOKIA comes out with ANDROID phones it may be able to recover it’s lost market share.

Nokia has the potential to come up with better quality phones it just needs a better operating system.

FUTURE THREATS AND HOW TO OVERCOME IT

Well this year SAMSUNG has INDIA’s largest market share, which once belonged to NOKIA.

This is happening in almost all parts of the world. Even in the US, APPLE has given a tough competition.

In order to overcome this competition NOKIA needs to improve its operating system, i.e. either improve its SYMBIAN processor or get in ANDROID. That should do it as NOKIA’s quality and customer service is already good.