Nokia
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Transcript of Nokia
Name Nokia originated from the river which flowed through the town of the same name (Nokia)
Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturer
Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam on the banks of Nokia rapids.
HISTORY
Focused on handset manufacturing only Increase distribution channel Customer's satisfaction Focused on replacement Aggressive pricing Improve collaboration on designs Adjust preference for specific market
Market strategies of Nokia
AIDA in Nokia A-Attention:attract the attention of
consumer I –Interast:raise consumers interest by
demonstrating the features and benefits D –Desire:convince the consumer that they
will get their desired product A-Action:lead consumer toward action i.e
purchasing
Promotion Mix
Segmentation strategies
Demographic: :Male and Female :Ages 25-50 this
segment makes 80% of Nokia market
Geographic: >Targeted Area is the
Rural market >Total targeted
population is 100 million
Different kind of products for different segments of group which has helped Nokia to establish it’s market in every part of the world
Rural
market:Nokia has launched phones for rural people i.e cheapest and trustful
Nokia has launched phones with torch for rural people because in India there is problem of electricity
The first
multimedia phone introduced in Indian market which supported all the videos, audios and all soft wear
Business phone:Nokia has launched different kinds of business phones for different class phone
Music phone: In today's world music is the craziest and most loving thing for every person so nokia has launched special edition for music loves called music edition
Today’s world is moving towards the touch phones so Nokia has launched many different touch phones for their consumer
Nokia has seen
the desire of their consumer that they want touch and type both in a single phone so it has also launched touch and type phones
Camera phone is
the biggest demanded phone in today's time so nokia came up with different camera phone
Headphones and Bluetooth have been introduced for music lovers and bike and car drivers
The one stop entertainment for Nokia user