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How it all started :-• Nokia Corporation is a Finnish multinational communications corporation, focused on

wired and wireless telecommunications. It is the world's largest manufacturer of mobile telephones: its global device market share was about 40% in Q4 of 2007.Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipments, solutions and services.

• What is known today as Nokia was established in 1865 as a wood-pulp mill by Knut Fredrik Idestam on the banks of the Tammerkoski rapids in the town of Tampere, in south-western Finland. The company was later relocated to the town of Nokia by the Nokianvirta river, which had better resources for hydropower production. That's also where the company got its name that it still uses today. The name Nokia originated from the river which flowed through the town. The river itself, Nokianvirta, was named after the old Finnish word originally meaning a dark, furry animal that was locally known as the nokia, or sable, later pine marten.

• Finnish Rubber Works established its factories in the beginning of 20th century nearby and began using Nokia as its brand. Shortly after World War I Finnish Rubber Works acquired Nokia Wood Mills as well as Finnish Cable Works, a producer of telephone and telegraph cables. All these three companies were merged into the Nokia Corporation in 1967.

• The Nokia Corporation created in the 1967 fusion was involved in many sectors, producing at one time or another paper products, bicycle and car tires, footwear (including Wellington boots), personal computers, communications cables, televisions, electricity generation machinery, capacitors, aluminium, etc.

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Nokia • A leading end-to-end

infrastructure supplier

• World's largest manufacturer of mobile phones

• More than 55 000 employees

• Netsales USD 20 billion 1999

• Market capitalization value over USD 200 billion

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Sales offices

R&D

Production, incl. joint ventures

Nokia Worldwide

Fundamental Changes Taking Place

Digitalisation

MobilityInternet

MobileInformationSociety

MobileInformationSociety

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Millions

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005

1,400

1,200

1,000

800

600

400

200

0

Internet Connectivity Outlook

More handsets are connected to the Internet

than PC's by end of 2003 !

More handsets are connected to the Internet

than PC's by end of 2003 !

PC's Connected tothe internet

(Dataquest 10/98)

WAPHandsets

(Nokia 1999)

Saw 1 billionMobile Subscribers

(Nokia 1999)

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Biggest markets US,

China and UK

Balanced global market presence

Net sales 2001

EUR 31.2 billion

Americas 25%

Asia-Pacific 26%

Europe 49%

1 EUR = 0.9026 USD (December 31, 2001)

0

1000

2000

3000

4000

5000

6000

Net sales, EURm

Nokia's Largest Markets 2001

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Leader to all Potentials

Smartphone market, 2003-Smartphone market, 2003-20082008

Units millions

7,17,12323

5252

9494

149149

238238

0

50

100

150

200

250

300

2003 2004 2005 2006 2007 2008

Handheld and converged Handheld and converged device* market shares, device* market shares,

Q3/2004Q3/2004Percent

21%

40%7%

8%

9%14.5%

Nokia

Fujitsu

RIM

PalmOne

Others

*Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Converged mobile devices are either voice or data centric and are capable of synchronizing with server, desktop, or laptop computers

Source: Ovum; CanalysSource: Ovum; Canalys

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Where from do environmental requirements come from?

Nokia widestrategies

CustomersCompetitors

Nokia Brand Promise

Non-governmentalorganizations

Legislation

Global Environmental Threats

Voluntary agreements

New technologies

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Life cycle

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New aspects: Mobility & Games

• Interactivity

• Drama•

Engagement•

Visualization• Social

context• Competition

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Main changes in a nutshell

• Four Nokia business groups• Nokia-wide functions for terminals

• sales & marketing • customer care• operations and logistics• sourcing

• Nokia-wide technology management• Strengthened corporate-level functions• Changes effective as of January 1, 2004

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Nokia Business Devices

• Progressive range of business optimized products

• Businesses can easily match the needs of their mobile workers with the best possible Nokia mobile device

• Range of products for range of needs

• A range that is evolving all the time

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The Mobile Information Society

New demand driven

• applications

• services

• devices and

• industries

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Nokia Media Screen

Nokia Home Communications unit has already demonstrated a display-centric product prototype, MediaScreen, combining television, Internet and mobile phone technologies.

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Services in the Mobile Information Society

Information

Entertainment

e-shoppingand

banking

Voice

Corporate Access

e-mailVideo

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Digital Industries Convergeto Form a New Fast-moving

Industry

New,fast-movingindustry

InformationTechnology

Telecom

Consum

er

Electron

ics

New business environment• End-user needs drive

development, personal choice, lifestyle

• Global markets and rules of the game; open standards and platforms

• Right timing, speed and continuous upgrading, new business models

• Strategic partnerships

• Concerns: Imbalances, lack of trust, skill shortage, digital divide

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Mobile TV = DVB-H• Mobile Broadcast • A Small digital TV, set top box receiver• Watch and record TV programs, interact with

programs and other viewers

Other Rich Media experiences•On-line video services

• Access on-line services to rent or buy TV shows, videos, and movies; download them to mobile device

•Video to-go• Store videos to mobile format and manage them

with Nokia PC Suite• Transfer and syncronize recorded, downloaded or

ripped videos from PC/Mac or home media devices

MobileTV

On-line video services

Video to-go

Mobile TV?

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General Issues & happening !!• No plans to make phones in India: Nokia

22 Jun 2003,• SINGAPORE: Finnish mobile phone giant Nokia has ruled out any immediate plans to

establish a manufacturing or assembling unit in India to cater to its growing market in the country.

• 1st sep,2007• Issues went against the company when Nokia mobile explodes at Asansol on 1 Sep

2007, Though there was no casualty, a photocopier and an electric board were damaged, Nokis responded quickly to the situation and stated to replaced all batteries which were from that exploded battery date manufacturing .

• Nokia starts gaming & networking sites5 Feb 2008

• Nokia, the world's largest cell phone maker, started on Tuesday to roll-out of its online gaming service N-Gage Nokia also opened on Tuesday its social networking site, "Share on Ovi," which it built on technology acquired with the US firm Twango as it expands into mobile Internet services.

This allows people to share photos and videos and is built on technology acquired with the US firm Twango.The gaming service and the media sharing site are among the cornerstones of Nokia's big push into mobile services under its new "Ovi" brand.

• Nokia delayed the gaming service twice last year due to delays in software testing and starts to roll out to owners of its N81 multimedia phones around the world

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WE HAVE ONLY SEEN THE BEGINNING

Thank you for your attention!