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Ambient-Aware

Noise Isolating

FOCUS

FEATURES

Triple Magnet Sound Technology™Dynamic soundscape created by yurbuds’ exclusive technology

Noise Isolating & Ambient-Aware OptionsPersonalize your listening experience. Noise isolating for casual listening indoors and ambient-aware for active use outdoors.

TwistLock™ TechnologyGuaranteed to never fall out

Ultra-Soft Comfort Fit Ergonomically designed to avoid nerve-rich areas of the ear

Sweat & Water ResistantDesigned for active use

Kevlar® Wrapped Tangle Resistant Oval Flat Cords

Adjustable for Secure Fit

Lifetime Warranty

Angled-Flex Plug

MFi Microphone with 3-Button Control

D E V E L O P E D B Y A T H L E T E S F O R A T H L E T E S ™

TECH SPECS

15mm Speaker

Dynamic Driver

20Hz-20kHz Frequency Response

Neodymium Triple Magnet

AVAILABLE COLORS

Black/Red Item#30001

INCLUDES

4 Sizes Noise Isolating, 1 Size Ambient-Aware

Premium Case

L I M I T E D E D I T I O N

T R I P L E M A G N E T S O U N D TM

B E H I N D T H E E A R ( B T E ) S P O R T E A R P H O N E S W I T H K E V L A R ® C O R D S & 3 - B U T T O N M I C

Ambient-Aware

Noise Isolating

TECH SPECS

15mm Speaker

Dynamic Driver


Neodymium Triple Magnet

AVAILABLE COLORS


INCLUDES

4 Sizes Noise Isolating, 1 Size Ambient-Aware

Premium Case

INSPIRE

FEATURES

Triple Magnet Sound Technology™Dynamic soundscape created by yurbuds’ exclusive technology

Noise Isolating & Ambient-Aware OptionsPersonalize your listening experience. Noise isolating for casual listening indoors and ambient-aware for active use outdoors.


Ultra-Soft Comfort FitErgonomically designed to avoid nerve-rich areas of the ear


Kevlar® Wrapped Tangle Resistant Oval Flat Cords

Lifetime Warranty

Angled-Flex Plug

MFi Microphone with 3-Button Control


L I M I T E D E D I T I O N


I N T H E E A R ( I T E ) S P O R T E A R P H O N E S W I T H K E V L A R ® C O R D S & 3 - B U T T O N M I C


Proprietary Triple Magnet Sound Technology™ provides precise control and dynamic movement on the driver for better detail and seperation of sound.


TRIPLE MAGNET SOUND TECHNOLOGY™

STANDARD COMPETITOR MAGNETYURBUDS TRIPLE MAGNET

AMBIENT-AWARE & NOISE ISOLATING

P E R S O N A L I Z E Y O UR L I S T E NIN G E X P E R IE N C E


NOISE ISOLATING

Made for the athlete on the go, our noise isolating enhancers ensure you hear more of what you want and less of what you don’t.

AMBIENT-AWARE

Perfect for sport, our ambient aware enhancers keep you safe when you go #BEYONDTHEWALL

FOCUS

FEATURES




Exceptional SoundClinically proven acoustics

Lifetime Warranty

Angled-Flex Plug

Dedicated Pairing Button

Microphone & Call Control

Track & Volume Control

Wireless


TECH SPECS

15mm Speaker

Dynamic Driver


AVAILABLE COLORS


INCLUDES

2 Sizes, Charging Cable & Premium Case

L I M I T E D E D I T I O N W I R E L E S S

B E H I N D T H E E A R ( B T E ) W I R E L E S S S P O R T E A R P H O N E S W I T H 3 - B U T T O N M I C

INSPIRE

FEATURES




Exceptional SoundClinically proven acoustics

Lifetime Warranty

Angled-Flex Plug

Dedicated Pairing Button

Microphone & Call Control

Track & Volume Control

Wireless


TECH SPECS

15mm Speaker

Dynamic Driver


AVAILABLE COLORS


INCLUDES

2 Sizes, Charging Cable & Premium Case

L I M I T E D E D I T I O N W I R E L E S S

I N T H E E A R ( I T E ) W I R E L E S S S P O R T E A R P H O N E S W I T H 3 - B U T T O N M I C

SMART BATTERYAdvance warning for low battery allows for complete workouts

1 TOUCH PAIRINGHassle free Bluetooth pairing at your fingertip

SPORT CONNECTIVITYBest in class antenna to ensure you stay connected

WIRELESS BLUETOOTH


yurbuds New Focus Limited Edition Named as CES Innovations 2013 Design

and Engineering Award Honoree

Sport Earphone Company Launches Limited Edition Line Featuring High-Tech, Luxury Models

ST. LOUIS – yurbuds®, maker of the sport earphones guaranteed never to hurt or fall out, announced

it has been named an International CES Innovations 2013 Design and Engineering Awards Honoree

for one of its newest products – Focus Limited Edition. Products entered in this prestigious program

are judged by a preeminent panel of independent industrial designers, engineers and members of the

media to honor outstanding design and engineering in cutting edge consumer electronic products. The Focus Limited Edition features comfortable behind-the-ear support for athletes on the move. The

new line also includes the Inspire Limited Edition model which features in-ear buds. Both models

provide an exceptional listening experience, showcasing deep bass in a 3D soundscape produced by

Triple Magnet Sound Technology™. Athletes can personalize their listening experience based on

environment with noise-isolating and ambient aware enhancer options that come in various sizes for

the perfect fit. The Limited Edition line is compatible with Apple® devices and includes a 3-button

microphone on the tangle-free Kevlar® cord. As with all yurbuds, the Limited Edition products

feature FlexSoft™ Comfort Fit and are sweat and water resistant. yurbuds Limited Edition is available

at Apple stores nationwide.

“The Limited Edition line is a creation stemming from years of research, work and product

development. It truly is the ultimate sport earphone and is yurbuds at its best,” said Daniel DeVille,

Director of Marketing for yurbuds. “The Focus Limited Edition being named a CES Innovations

Design and Engineering Award honoree is such an incredible accomplishment for us. Each year, CES

is the place to be for new technology and we could not be more proud to share this line at the event and

with the world.”

yurbuds Focus Limited Edition will be displayed in The Venetian at the 2013 International CES,

which runs January 8-11, 2013 in Las Vegas, Nevada. Honorees will also be displayed at CES

Unveiled: The Official Press Event of the International CES from 4-7 p.m. on Sunday, January 6 in the

South Seas Ballroom C at Mandalay Bay.

The prestigious Innovations Design and Engineering Awards are sponsored by the Consumer

Electronics Association (CEA) ®, the producer of the International CES, the world’s largest consumer

technology tradeshow, and have been recognizing achievements in product design and engineering

since 1976.

The Innovations entries are judged based on the following criteria: • Engineering qualities, based on technical specs and materials used

• Aesthetic and design qualities, using photos provided

• The product’s intended use/function and user value

• Unique/novel features that consumers would find attractive

• How the design and innovation of the product compares to other products in the marketplace

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries.

Examples may include the first time various technologies are combined in a single product or dramatic

enhancements to previous product designs. Innovations 2013 Design and Engineering honoree

products are featured on http://cesweb.org/Awards/CES-Innovations-Awards.aspx, which lists product

categories, as well as each product name, manufacturer information, designer, description, photo and

URL.

For more information on yurbuds, go to yurbuds.com and join in the conversation at

facebook.com/yurbuds.

About yurbuds

yurbuds was founded in 2008 by Seth Burgett, President and CEO, an active triathlete and Richard Daniels,

COO, a 24-time marathoner. Burgett and Daniels left their corporate roles and joined forces to improve

personal performance. They have been joined by Craig Ceranna, CFO and Managing Director, to realize

the company's mission: transform the athlete's experience through personalized service and exceptional

audio products that integrate ergonomics and emotive design.

As a company, yurbuds was named Forbes 9th Most Promising Company in America for 2009. yurbuds has

also won awards for its products and marketing, including a 2010 GOOD DESIGN AWARD and 2011

"Site of the Day" for Awwwards.

Ironman is a registered trademark of World Triathlon Corporation. Used here by permission.

###

Media Contacts

Diane Smith, Martz Agency, [email protected], 480-998-3154

April Hundza, Martz Agency, [email protected], 480-998-3154

facebook.com/yurbuds @yurbuds yurbuds.com

Diane Smith: [email protected] Hundza: [email protected]

PHONE: 480-998-3154

For product sampling and other media requests please email or call:

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